A Devon veg-box company just outscored Amazon on AI visibility
On 6 August 2026 we ran the UK's biggest online retailers through the Crane Index™, our three-scanner AI-visibility suite: can the engines that answer buyers find and cite you, can an automated agent act on your site, and can a machine confirm from your own pages who you are. We drew the cohort deliberately wide, 142 named retail sites across grocery, marketplaces, fashion, electricals, beauty, home and specialist, so no reasonable ranking of the biggest is left out. Of those 142, 63 could not be measured at all, 41 of them because the site refused an automated reader at the door. Of the 79 a machine could read, not one reached 70 out of 100. The top of the field is Riverford, at 62, a mid-market and specialist crowd rather than the household giants, several of which could not be read at their own front door at all. Every figure here is a first-party measurement, the full result set is archived and dated, and we re-run the scan and publish the movement.
The sixty-second read
- ▸The finding (6 August 2026): the field is led by Riverford at 62 out of 100, and not one of the 79 readable sites reached 70. 63 of the UK’s biggest retail sites would not let a machine reader in at all.
- ▸The money: when a shopper asks an engine for the best in your category, the model does not weigh your TV budget or your retail media spend; it weighs your structured data. Broken markup hands the recommendation to a competitor free, and your paid CPA climbs to compensate.
- ▸The cause: on the search read, the strongest sites carry valid Organization JSON-LD with sameAs disambiguation and extractable answers, and the weakest carry little or none of it. Fixable in a sprint; no replatform.
The full evidence, the ranked table and the board-ready PDF follow. Or test yourself first: the free scanner takes a minute.
Retail's front door is shut to the readers that now bring buyers
Before a single score was calculated, the scan found the sector's biggest problem: the door. Of the 142 sites we approached, 63 turned an automated reader away:
- 41 answered with an outright refusal.
- 18 gave it nothing at all.
- 4 serve pages that are empty until scripts execute, which is how a site looks to the many machine readers that do not run them.
The refused list is a who's who of the high street: household grocers, the biggest electricals and DIY names, the flagship fashion sites. One honest caveat cuts the other way, and we state it plainly: our reader is a single unfamiliar bot, and a site that verifies crawlers by network may admit the engines it recognises while refusing ours, so the 63 are reported as unmeasured, never scored. But the posture matters, because the fetchers that answer engines send when a buyer asks about you, and the shopping agents beginning to buy on buyers' behalf, live in the same data centres our reader does. A door bolted against unknown machines is a bet that no machine will ever matter, and that bet is already losing.
Not one of the 79 readable sites reached 70
Across the sites a machine could read, AI Search Readiness carried a median of 46. Agent Readiness was the sector's strength, a median of 67, which makes sense: ecommerce platforms are built to transact, so the plumbing an agent needs is often present even where the meaning a search engine needs is not. Brand Representation was the collapse, a median of 18, with the great majority of readable sites unable to prove to a machine who they are. The UK's most famous retailers are, on their own storefronts, largely unable to confirm their own identity to a machine. Put the three together and the composite Crane Index tops out at 62, with a median of 44.
Nobody in UK retail is ready; the question the table below answers is only who is least unready.
The full table: every retailer a machine could read, scored and ranked
Rank is by the Crane Index, the composite of the three reads; the scanner columns follow. These are measurements of each retailer's site as an automated reader found it on 6 August 2026, nothing more: a low score says the site is hard for a machine to read, not that the business is anything other than excellent at what it does. Each read is of the homepage and the site's root signals, not a crawl of every inner URL, so a large estate may carry cleaner markup on a product page our reader did not open. Open any row for the full category breakdown and that retailer's top measured issues, and verify any score live on our scanners. How to read this table, and the full method →
UK Ecommerce
| # | Crane Index™The composite of the three reads: one number for how well a machine can find, act on and trust this site. Ranked highest to lowest. | AI Search ReadinessCan the engines that read the live site, AI Overviews, Perplexity, ChatGPT with search, resolve the company and extract what it sells, to whom? Entity coherence, structured data, extractable answers. | Agent ReadinessCan an automated agent get in and act? Door-open access for AI crawlers, machine-readable actions, operability, discovery. | Brand RepresentationCan a machine confirm from the site who this company is? Identity markup, disambiguation to the real-world entity, authority links, rights signals. | Details | |
|---|---|---|---|---|---|---|
| 1 | Riverfordriverford.co.uk | 62 | 77 | 63 | 45 | |
|
AI Search · 77 Entity coherence75 Structured data21 Extractable answers100 Readability100 Access91 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 45 Identity79 Disambiguation30 Authority links20 Rights signals50
Crane Index™ over time62 to 62 (+0 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 2= | Charles Tyrwhittcharlestyrwhitt.com/us/homepage | 60 | 61 | 69 | 50 | |
|
AI Search · 61 Entity coherence78 Structured data21 Extractable answers50 Readability90 Access74 Agent · 69 Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 50 Identity50 Disambiguation30 Authority links80 Rights signals50
Crane Index™ over time60 to 60 (+0 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 2= | John Lewisjohnlewis.com | 60 | 68 | 77 | 35 | |
|
AI Search · 68 Entity coherence58 Structured data21 Extractable answers67 Readability100 Access91 Agent · 77 Crawler access63 Machine actions71 Operability100 Discovery75 Representation · 35 Identity50 Disambiguation30 Authority links20 Rights signals50 Crane Index™ over time60 to 60 (+0 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 2= | The Workstheworks.co.uk | 60 | 60 | 69 | 50 | |
|
AI Search · 60 Entity coherence75 Structured data32 Extractable answers50 Readability100 Access74 Agent · 69 Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 50 Identity100 Disambiguation30 Authority links20 Rights signals50
Crane Index™ over time61 to 60 (-1 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 5= | Furniture Villagefurniturevillage.co.uk | 58 | 70 | 69 | 34 | |
|
AI Search · 70 Entity coherence58 Structured data21 Extractable answers100 Readability90 Access74 Agent · 69 Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 34 Identity71 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time57 to 58 (+1 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 5= | Space NKspacenk.com/uk/home | 58 | 56 | 89 | 28 | |
|
AI Search · 56 Entity coherence36 Structured data21 Extractable answers67 Readability100 Access74 Agent · 89 Crawler access100 Machine actions71 Operability100 Discovery75 Representation · 28 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time58 to 58 (+0 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 7 | Simba Sleepsimbasleep.com | 57 | 72 | 70 | 29 | |
|
AI Search · 72 Entity coherence75 Structured data32 Extractable answers83 Readability100 Access96 Agent · 70 Crawler access100 Machine actions0 Operability60 Discovery100 Representation · 29 Identity79 Disambiguation30 Authority links20 Rights signals50
Crane Index™ over time61 to 57 (-4 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 8 | Bodenboden.com | 56 | 69 | 72 | 28 | |
|
AI Search · 69 Entity coherence47 Structured data21 Extractable answers100 Readability90 Access87 Agent · 72 Crawler access100 Machine actions71 Operability75 Discovery100 Representation · 28 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time61 to 56 (-5 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 9= | Blacksblacks.co.uk | 54 | 63 | 72 | 27 | |
|
AI Search · 63 Entity coherence47 Structured data21 Extractable answers67 Readability90 Access96 Agent · 72 Crawler access100 Machine actions71 Operability75 Discovery100 Representation · 27 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time58 to 54 (-4 since 1 August 2026)
1 August 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 9= | Marks & Spencermarksandspencer.com | 54 | 63 | 75 | 23 | |
|
AI Search · 63 Entity coherence3 Structured data21 Extractable answers50 Readability90 Access83 Agent · 75 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 23 Identity0 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time48 to 54 (+6 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 9= | Milletsmillets.co.uk | 54 | 62 | 72 | 28 | |
|
AI Search · 62 Entity coherence47 Structured data21 Extractable answers50 Readability100 Access96 Agent · 72 Crawler access100 Machine actions71 Operability75 Discovery100 Representation · 28 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time57 to 54 (-3 since 1 August 2026)
1 August 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 12 | Go Outdoorsgooutdoors.co.uk | 52 | 57 | 72 | 28 | |
|
AI Search · 57 Entity coherence47 Structured data29 Extractable answers67 Readability100 Access96 Agent · 72 Crawler access100 Machine actions71 Operability75 Discovery100 Representation · 28 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time59 to 52 (-7 since 1 August 2026)
1 August 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 13= | Emma Sleep UKemma-sleep.co.uk | 51 | 63 | 72 | 18 | |
|
AI Search · 63 Entity coherence3 Structured data64 Extractable answers50 Readability100 Access87 Agent · 72 Crawler access100 Machine actions100 Operability80 Discovery75 Representation · 18 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time58 to 51 (-7 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 13= | Sweaty Bettysweatybetty.com | 51 | 52 | 81 | 21 | |
|
AI Search · 52 Entity coherence81 Structured data21 Extractable answers33 Readability90 Access91 Agent · 81 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 21 Identity79 Disambiguation0 Authority links40 Rights signals50
Crane Index™ over time55 to 51 (-4 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 15= | Halfordshalfords.com | 50 | 56 | 71 | 22 | |
|
AI Search · 56 Entity coherence25 Structured data32 Extractable answers83 Readability100 Access83 Agent · 71 Crawler access100 Machine actions71 Operability75 Discovery75 Representation · 22 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time57 to 50 (-7 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 15= | Home Bargainshome.bargains | 50 | 46 | 81 | 23 | |
|
AI Search · 46 Entity coherence3 Structured data0 Extractable answers0 Readability100 Access87 Agent · 81 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 23 Identity0 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time35 to 50 (+15 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 15= | Notonthehighstreetnotonthehighstreet.com | 50 | 52 | 77 | 21 | |
|
AI Search · 52 Entity coherence53 Structured data21 Extractable answers83 Readability80 Access74 Agent · 77 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 21 Identity50 Disambiguation30 Authority links20 Rights signals50
Crane Index™ over time56 to 50 (-6 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 15= | Seasalt Cornwallseasaltcornwall.com | 50 | 60 | 63 | 28 | |
|
AI Search · 60 Entity coherence67 Structured data21 Extractable answers67 Readability100 Access57 Agent · 63 Crawler access100 Machine actions0 Operability100 Discovery25 Representation · 28 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time53 to 50 (-3 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 19= | Dreamsdreams.co.uk | 49 | 53 | 76 | 18 | |
|
AI Search · 53 Entity coherence61 Structured data29 Extractable answers83 Readability100 Access74 Agent · 76 Crawler access100 Machine actions71 Operability100 Discovery75 Representation · 18 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time60 to 49 (-11 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 19= | END. Clothingendclothing.com/us | 49 | 48 | 76 | 23 | |
|
AI Search · 48 Entity coherence47 Structured data21 Extractable answers17 Readability80 Access78 Agent · 76 Crawler access63 Machine actions71 Operability75 Discovery100 Representation · 23 Identity29 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time49 to 49 (+0 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 19= | LookFantasticlookfantastic.com | 49 | 51 | 78 | 18 | |
|
AI Search · 51 Entity coherence58 Structured data21 Extractable answers33 Readability100 Access78 Agent · 78 Crawler access100 Machine actions71 Operability100 Discovery100 Representation · 18 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time58 to 49 (-9 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 22= | Cotswold Outdoorcotswoldoutdoor.com | 48 | 50 | 87 | 8 | |
|
AI Search · 50 Entity coherence3 Structured data21 Extractable answers33 Readability100 Access91 Agent · 87 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50
Crane Index™ over time48 to 48 (+0 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 22= | Cult Beautycultbeauty.co.uk | 48 | 49 | 78 | 18 | |
|
AI Search · 49 Entity coherence58 Structured data21 Extractable answers50 Readability90 Access78 Agent · 78 Crawler access100 Machine actions71 Operability100 Discovery100 Representation · 18 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time58 to 48 (-10 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 22= | Officeoffice.co.uk | 48 | 42 | 74 | 28 | |
|
AI Search · 42 Entity coherence69 Structured data21 Extractable answers17 Readability100 Access83 Agent · 74 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 28 Identity79 Disambiguation70 Authority links20 Rights signals50
Crane Index™ over time61 to 48 (-13 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 25= | Monsoonmonsoon.co.uk | 47 | 39 | 87 | 16 | |
|
AI Search · 39 Entity coherence31 Structured data21 Extractable answers17 Readability80 Access74 Agent · 87 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 16 Identity29 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time49 to 47 (-2 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 25= | River Islandriverisland.com | 47 | 44 | 75 | 21 | |
|
AI Search · 44 Entity coherence67 Structured data21 Extractable answers17 Readability70 Access83 Agent · 75 Crawler access100 Machine actions71 Operability100 Discovery75 Representation · 21 Identity50 Disambiguation30 Authority links20 Rights signals50
Crane Index™ over time58 to 47 (-11 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 27= | Holland & Barretthollandandbarrett.com | 46 | 44 | 72 | 23 | |
|
AI Search · 44 Entity coherence58 Structured data21 Extractable answers33 Readability100 Access78 Agent · 72 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 23 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time32 to 46 (+14 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 27= | Interflorainterflora.co.uk | 46 | 60 | 65 | 14 | |
|
AI Search · 60 Entity coherence69 Structured data21 Extractable answers67 Readability100 Access83 Agent · 65 Crawler access100 Machine actions0 Operability80 Discovery100 Representation · 14 Identity50 Disambiguation0 Authority links10 Rights signals50
Crane Index™ over time52 to 46 (-6 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 27= | Jollyesjollyes.co.uk | 46 | 49 | 72 | 18 | |
|
AI Search · 49 Entity coherence67 Structured data21 Extractable answers67 Readability100 Access87 Agent · 72 Crawler access100 Machine actions71 Operability80 Discovery100 Representation · 18 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time60 to 46 (-14 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 27= | Lakelandlakeland.co.uk | 46 | 47 | 72 | 18 | |
|
AI Search · 47 Entity coherence47 Structured data21 Extractable answers33 Readability80 Access78 Agent · 72 Crawler access100 Machine actions71 Operability80 Discovery100 Representation · 18 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time53 to 46 (-7 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 27= | Matalanmatalan.co.uk | 46 | 51 | 69 | 18 | |
|
AI Search · 51 Entity coherence58 Structured data21 Extractable answers67 Readability100 Access74 Agent · 69 Crawler access100 Machine actions71 Operability80 Discovery75 Representation · 18 Identity50 Disambiguation0 Authority links20 Rights signals50 Crane Index™ over time57 to 46 (-11 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 27= | Sigma Sportssigmasports.com | 46 | 47 | 75 | 16 | |
|
AI Search · 47 Entity coherence53 Structured data32 Extractable answers67 Readability100 Access96 Agent · 75 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 16 Identity29 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time58 to 46 (-12 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 33= | Hotel Chocolathotelchocolat.com/uk | 45 | 49 | 69 | 17 | |
|
AI Search · 49 Entity coherence53 Structured data64 Extractable answers33 Readability100 Access83 Agent · 69 Crawler access100 Machine actions71 Operability75 Discovery75 Representation · 17 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time59 to 45 (-14 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 33= | Moonpigmoonpig.com | 45 | 56 | 53 | 26 | |
|
AI Search · 56 Entity coherence3 Structured data0 Extractable answers17 Readability55 Access74 Agent · 53 Crawler access100 Machine actions0 Operability45 Discovery75 Representation · 26 Identity0 Disambiguation0 Authority links0 Rights signals50
Crane Index™ over time23 to 45 (+22 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 33= | Superdrysuperdry.com | 45 | 48 | 70 | 18 | |
|
AI Search · 48 Entity coherence61 Structured data21 Extractable answers33 Readability90 Access70 Agent · 70 Crawler access100 Machine actions71 Operability100 Discovery25 Representation · 18 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time54 to 45 (-9 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 33= | Temutemu.com/uk | 45 | 42 | 71 | 21 | |
|
AI Search · 42 Entity coherence67 Structured data54 Extractable answers0 Readability50 Access91 Agent · 71 Crawler access100 Machine actions71 Operability60 Discovery75 Representation · 21 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time55 to 45 (-10 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 33= | Toolstationtoolstation.com | 45 | 49 | 69 | 18 | |
|
AI Search · 49 Entity coherence58 Structured data21 Extractable answers17 Readability100 Access76 Agent · 69 Crawler access100 Machine actions71 Operability80 Discovery75 Representation · 18 Identity50 Disambiguation30 Authority links10 Rights signals50
Crane Index™ over time52 to 45 (-7 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 38= | B&Mbmstores.co.uk | 44 | 48 | 68 | 16 | |
|
AI Search · 48 Entity coherence31 Structured data21 Extractable answers67 Readability90 Access83 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 16 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time42 to 44 (+2 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 38= | Card Factorycardfactory.co.uk | 44 | 49 | 62 | 22 | |
|
AI Search · 49 Entity coherence56 Structured data21 Extractable answers50 Readability90 Access74 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 22 Identity79 Disambiguation30 Authority links20 Rights signals50
Crane Index™ over time54 to 44 (-10 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 38= | Goustogousto.co.uk | 44 | 53 | 65 | 13 | |
|
AI Search · 53 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access87 Agent · 65 Crawler access100 Machine actions0 Operability75 Discovery100 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time42 to 44 (+2 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
||||||
| 38= | IKEA UKikea.com/gb/en | 44 | 52 | 61 | 18 | |
|
AI Search · 52 Entity coherence64 Structured data43 Extractable answers67 Readability90 Access83 Agent · 61 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 18 Identity50 Disambiguation0 Authority links50 Rights signals50
Crane Index™ over time55 to 44 (-11 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 38= | Oak Furniturelandoakfurnitureland.co.uk | 44 | 48 | 65 | 18 | |
|
AI Search · 48 Entity coherence58 Structured data21 Extractable answers83 Readability80 Access74 Agent · 65 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 18 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time51 to 44 (-7 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 43= | Dunelmdunelm.com | 43 | 37 | 71 | 21 | |
|
AI Search · 37 Entity coherence53 Structured data32 Extractable answers17 Readability85 Access74 Agent · 71 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 21 Identity50 Disambiguation30 Authority links20 Rights signals50
Crane Index™ over time57 to 43 (-14 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 43= | White Stuffwhitestuff.com | 43 | 38 | 62 | 28 | |
|
AI Search · 38 Entity coherence58 Structured data32 Extractable answers33 Readability90 Access83 Agent · 62 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 28 Identity50 Disambiguation100 Authority links20 Rights signals50
Crane Index™ over time60 to 43 (-17 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 45= | JD Sportsjdsports.co.uk | 41 | 39 | 69 | 14 | |
|
AI Search · 39 Entity coherence31 Structured data21 Extractable answers33 Readability100 Access91 Agent · 69 Crawler access100 Machine actions71 Operability75 Discovery75 Representation · 14 Identity29 Disambiguation0 Authority links10 Rights signals50
Crane Index™ over time54 to 41 (-13 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 45= | Joulesjoules.com | 41 | 41 | 68 | 15 | |
|
AI Search · 41 Entity coherence47 Structured data21 Extractable answers67 Readability90 Access74 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 15 Identity50 Disambiguation0 Authority links10 Rights signals50
Crane Index™ over time47 to 41 (-6 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
||||||
| 45= | PrettyLittleThingprettylittlething.com | 41 | 38 | 61 | 23 | |
|
AI Search · 38 Entity coherence81 Structured data21 Extractable answers17 Readability100 Access83 Agent · 61 Crawler access63 Machine actions71 Operability75 Discovery75 Representation · 23 Identity79 Disambiguation0 Authority links50 Rights signals50
Crane Index™ over time56 to 41 (-15 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 45= | Ted Bakertedbaker.com | 41 | 44 | 65 | 13 | |
|
AI Search · 44 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access96 Agent · 65 Crawler access100 Machine actions0 Operability75 Discovery100 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time43 to 41 (-2 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 49= | Abel & Coleabelandcole.co.uk | 40 | 42 | 57 | 21 | |
|
AI Search · 42 Entity coherence44 Structured data21 Extractable answers100 Readability60 Access74 Agent · 57 Crawler access100 Machine actions0 Operability100 Discovery100 Representation · 21 Identity50 Disambiguation0 Authority links10 Rights signals100
Crane Index™ over time56 to 40 (-16 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 49= | Dr Martensdrmartens.com | 40 | 50 | 49 | 21 | |
|
AI Search · 50 Entity coherence3 Structured data0 Extractable answers17 Readability70 Access57 Agent · 49 Crawler access63 Machine actions0 Operability45 Discovery75 Representation · 21 Identity0 Disambiguation0 Authority links0 Rights signals50
Crane Index™ over time22 to 40 (+18 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
||||||
| 49= | Funky Pigeonfunkypigeon.com | 40 | 53 | 30 | 36 | |
|
AI Search · 53 Entity coherence75 Structured data21 Extractable answers50 Readability100 Access74 Agent · 30 Crawler access25 Machine actions0 Operability80 Discovery75 Representation · 36 Identity79 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time44 to 40 (-4 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
||||||
| 49= | Morrisonsmorrisons.com | 40 | 50 | 61 | 9 | |
|
AI Search · 50 Entity coherence3 Structured data0 Extractable answers67 Readability90 Access96 Agent · 61 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 9 Identity0 Disambiguation0 Authority links10 Rights signals50
Crane Index™ over time41 to 40 (-1 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 49= | Naked Winesnakedwines.co.uk | 40 | 44 | 62 | 13 | |
|
AI Search · 44 Entity coherence3 Structured data0 Extractable answers100 Readability100 Access78 Agent · 62 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time43 to 40 (-3 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 49= | Pets at Homepetsathome.com | 40 | 40 | 63 | 17 | |
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AI Search · 40 Entity coherence58 Structured data32 Extractable answers33 Readability100 Access91 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 17 Identity50 Disambiguation0 Authority links10 Rights signals50
Crane Index™ over time52 to 40 (-12 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 49= | Reissreiss.com | 40 | 40 | 62 | 18 | |
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AI Search · 40 Entity coherence47 Structured data21 Extractable answers50 Readability75 Access74 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 18 Identity50 Disambiguation30 Authority links10 Rights signals50
Crane Index™ over time50 to 40 (-10 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 49= | Richer Soundsrichersounds.com | 40 | 43 | 63 | 13 | |
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AI Search · 43 Entity coherence14 Structured data32 Extractable answers50 Readability100 Access74 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time42 to 40 (-2 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 57= | Boohooboohoo.com | 39 | 36 | 64 | 18 | |
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AI Search · 36 Entity coherence53 Structured data21 Extractable answers17 Readability100 Access87 Agent · 64 Crawler access63 Machine actions71 Operability75 Discovery100 Representation · 18 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time52 to 39 (-13 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 57= | Wickeswickes.co.uk | 39 | 40 | 67 | 11 | |
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AI Search · 40 Entity coherence3 Structured data0 Extractable answers0 Readability100 Access78 Agent · 67 Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 11 Identity0 Disambiguation0 Authority links10 Rights signals50
Crane Index™ over time36 to 39 (+3 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 59= | Debenhamsdebenhams.com | 38 | 34 | 61 | 18 | |
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AI Search · 34 Entity coherence53 Structured data21 Extractable answers33 Readability100 Access83 Agent · 61 Crawler access63 Machine actions71 Operability75 Discovery75 Representation · 18 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time50 to 38 (-12 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 59= | Euro Car Partseurocarparts.com | 38 | 38 | 62 | 13 | |
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AI Search · 38 Entity coherence3 Structured data0 Extractable answers33 Readability100 Access87 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time38 to 38 (+0 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 59= | FatFacefatface.com | 38 | 35 | 65 | 14 | |
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AI Search · 35 Entity coherence47 Structured data21 Extractable answers33 Readability90 Access74 Agent · 65 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 14 Identity50 Disambiguation0 Authority links10 Rights signals50
Crane Index™ over time47 to 38 (-9 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 59= | HelloFresh UKhellofresh.co.uk | 38 | 39 | 61 | 15 | |
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AI Search · 39 Entity coherence67 Structured data32 Extractable answers17 Readability100 Access91 Agent · 61 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 15 Identity50 Disambiguation0 Authority links10 Rights signals50
Crane Index™ over time49 to 38 (-11 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 59= | Mossmoss.co.uk | 38 | 29 | 71 | 14 | |
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AI Search · 29 Entity coherence3 Structured data0 Extractable answers17 Readability80 Access72 Agent · 71 Crawler access100 Machine actions0 Operability95 Discovery100 Representation · 14 Identity0 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time38 to 38 (+0 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 59= | Vinted UKvinted.co.uk | 38 | 35 | 63 | 15 | |
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AI Search · 35 Entity coherence42 Structured data43 Extractable answers17 Readability100 Access96 Agent · 63 Crawler access100 Machine actions0 Operability100 Discovery100 Representation · 15 Identity50 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time36 to 38 (+2 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 59= | Zooplus UKzooplus.co.uk | 38 | 43 | 62 | 10 | |
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AI Search · 43 Entity coherence3 Structured data0 Extractable answers100 Readability100 Access91 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50
Crane Index™ over time43 to 38 (-5 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 66= | Crocuscrocus.co.uk | 37 | 43 | 56 | 13 | |
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AI Search · 43 Entity coherence3 Structured data21 Extractable answers50 Readability80 Access74 Agent · 56 Crawler access63 Machine actions0 Operability95 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time37 to 37 (+0 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 66= | Harvey Nicholsharveynichols.com | 37 | 34 | 68 | 8 | |
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AI Search · 34 Entity coherence3 Structured data0 Extractable answers50 Readability90 Access74 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50
Crane Index™ over time38 to 37 (-1 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 68 | SportsShoessportsshoes.com | 36 | 41 | 56 | 10 | |
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AI Search · 41 Entity coherence3 Structured data0 Extractable answers33 Readability90 Access87 Agent · 56 Crawler access100 Machine actions0 Operability75 Discovery25 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50
Crane Index™ over time34 to 36 (+2 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 69= | Freemansfreemans.com | 35 | 32 | 63 | 9 | |
|
AI Search · 32 Entity coherence3 Structured data21 Extractable answers33 Readability65 Access70 Agent · 63 Crawler access63 Machine actions71 Operability75 Discovery75 Representation · 9 Identity0 Disambiguation0 Authority links10 Rights signals50
Crane Index™ over time42 to 35 (-7 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 69= | Wayfair UKwayfair.co.uk | 35 | 38 | 56 | 11 | |
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AI Search · 38 Entity coherence3 Structured data21 Extractable answers0 Readability100 Access91 Agent · 56 Crawler access63 Machine actions0 Operability95 Discovery75 Representation · 11 Identity0 Disambiguation0 Authority links0 Rights signals50
Crane Index™ over time33 to 35 (+2 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 71= | Icelandiceland.co.uk | 32 | 24 | 61 | 10 | |
|
AI Search · 24 Entity coherence3 Structured data0 Extractable answers17 Readability100 Access83 Agent · 61 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time36 to 32 (-4 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 71= | Mountain Warehousemountainwarehouse.com | 32 | 32 | 56 | 9 | |
|
AI Search · 32 Entity coherence3 Structured data0 Extractable answers67 Readability85 Access91 Agent · 56 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 9 Identity0 Disambiguation0 Authority links10 Rights signals50
Crane Index™ over time40 to 32 (-8 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 73 | eBay UKebay.co.uk | 31 | 26 | 57 | 11 | |
|
AI Search · 26 Entity coherence3 Structured data0 Extractable answers67 Readability80 Access59 Agent · 57 Crawler access75 Machine actions0 Operability95 Discovery75 Representation · 11 Identity0 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time37 to 31 (-6 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 74= | Shein UKshein.co.uk | 29 | 26 | 50 | 10 | |
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AI Search · 26 Entity coherence31 Structured data21 Extractable answers0 Readability60 Access78 Agent · 50 Crawler access100 Machine actions71 Operability60 Discovery100 Representation · 10 Identity0 Disambiguation0 Authority links20 Rights signals50
Crane Index™ over time43 to 29 (-14 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 74= | TK Maxxtkmaxx.com/landingpage | 29 | 32 | 45 | 10 | |
|
AI Search · 32 Entity coherence3 Structured data0 Extractable answers0 Readability40 Access70 Agent · 45 Crawler access63 Machine actions0 Operability45 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links0 Rights signals50
Crane Index™ over time20 to 29 (+9 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 76 | Machine Martmachinemart.co.uk | 27 | 27 | 45 | 8 | |
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AI Search · 27 Entity coherence3 Structured data0 Extractable answers33 Readability90 Access67 Agent · 45 Crawler access63 Machine actions0 Operability100 Discovery25 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50
Crane Index™ over time31 to 27 (-4 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 77 | Beauty Baybeautybay.com | 23 | 21 | 34 | 15 | |
|
AI Search · 21 Entity coherence3 Structured data0 Extractable answers0 Readability45 Access74 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery100 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100
Crane Index™ over time23 to 23 (+0 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 78= | Ocadoocado.com | 20 | 17 | 34 | 8 | |
|
AI Search · 17 Entity coherence3 Structured data0 Extractable answers0 Readability25 Access65 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery25 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50
Crane Index™ over time20 to 20 (+0 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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| 78= | Secret Salessecretsales.com | 20 | 18 | 34 | 8 | |
|
AI Search · 18 Entity coherence3 Structured data0 Extractable answers0 Readability25 Access74 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50
Crane Index™ over time20 to 20 (+0 since 20 July 2026)
20 July 20266 August 2026
Verified measurement: the Crane Index™ certificate, scores exactly as published. |
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Invisible by choice: the 63 locked doors ↓
These names have no score for a sharper reason: their sites would not let a machine reader in at all. They refused it outright, gave it nothing, or serve pages that are empty until scripts run, and the crawlers and shopping agents AI engines send live in the same data centres our reader does. One fair caveat, stated plainly: a site that verifies crawlers by network may admit engines it recognises while refusing ours, so they are reported as unmeasured, never scored. But a door bolted against unknown machines is a posture, and it is one the machines now bringing buyers will meet first.
The full report
The full UK's Biggest Online Retailers report
The complete ranked field, the sites a machine could not read, the quadrant, the method and the three moves to make first, in one board-ready document. Read it here, or download it to share.
Read the columns against each other and retail's shape emerges. The platform layer transacts (Agent, median 67). The meaning layer is patchy (AI Search, median 46). The identity layer barely exists (Representation, median 18). And the names at the top are not the names you would guess: the field is led by Riverford at 62, a mid-market and specialist crowd, while several of the household giants sit at the very foot of the readable table or could not be read at all.
What separates Riverford from Amazon is structure, not size
Riverford · Crane Index 62
AI Search 77 · entity coherence 75 · extractable answers 100 · readability 100. A machine reads the site, resolves one company, and can repeat what it sells and to whom.
Amazon UK · Crane Index 62
AI Search 77 · entity coherence 75 · structured data 21 · extractable answers 100. The biggest store on earth, barely legible at its own front door.
The mechanism is measurable, and it is the same one we found in our FTSE 100 scan. The strongest retail sites on the search read carry valid Organization structured data as JSON-LD, with sameAs disambiguation telling a machine which real-world company the site is, and concise, extractable answers in the copy. The weakest carry little or none of it. Catalogue depth does not move this. Retail media budgets do not move it. A ten-product site that states plainly what it sells, to whom, in valid markup, is more legible to an answer engine than a million-SKU giant whose identity dissolves across templates, and the ranked table above is what that looks like in practice.
The commercial weight on this is not theoretical. Buyers already ask engines to shortlist products, and the shift is no longer a forecast: in 2026, Google reported that its AI Mode in Search had passed a billion monthly users. Agentic shopping adds a second door: an agent that cannot resolve your products cannot put them in a basket, and what it can resolve comes down to the structured data Google documents, the machine-readable layer this scan measures. For a sector that spends harder on visibility than any other, the cheapest visibility channel of the next decade is currently the least invested in. And the bleed is mechanical: every shortlist your broken markup keeps you out of is a sale a legible rival took free, while your paid CPA climbs to buy the demand back.
What to do now: three moves, none of them a replatform
First, put valid Organization and Product schema as JSON-LD on every commercial template, matched to the visible copy, with one legal name rendered identically everywhere and sameAs links to your authoritative profiles. In our data this is the single cleanest separator between the top of the field and the bottom. Second, audit your bot posture deliberately rather than inheriting it from a WAF default: decide which machine readers you admit, verify them properly instead of blanket-refusing, and re-test from outside your own network, because 41 of the sites we approached are currently invisible by choice. Third, put one legibility gate in the deploy pipeline and give one senior owner the score, because storefronts re-template constantly and every release erodes markup that nobody owns. This is AI search discipline applied to retail, and on this evidence the entire leaderboard is still open: nobody has reached 70 yet.
Do not email your agency yet. Put your own domain into the free AI Search Readiness scanner first. It takes about a minute, it is the same instrument this table was measured on, and if you score below 55, your pipeline is already leaking to whoever in your category is legible. Prefer it watched for you? Daily monitoring of your domain beside the competitors you choose is £1,600 a year ex VAT.
The stakes are a league table that resets every night
Every score in this report can be re-measured in a minute on our free scanners, by you or by your competitors, and the engines re-read the sector continuously. The web rewarded whoever could stock the most and spend the most. Answer engines reward whoever can describe themselves most clearly, and on what we measured, those are not yet the same retailers. The full result set, every company, every check, is archived and dated. We will run the same scan again and publish who moved.
Search the Crane Index™
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Type a domain to see whether it is in the Index and where it ranks. If it is not in yet, ask us to measure it on the next monthly scan.
