Name: Crane Index™: Consumer Goods AI Visibility Benchmark
Creator: The Crane Consultancy
Published: 2026-08-06
License: https://creativecommons.org/licenses/by/4.0/

Ask an assistant which washing powder is gentler on sensitive skin, or which cereal fits a child's lunchbox, and it now settles the question before anyone reaches a shelf. It reads what the makers have published, weighs it, and names a few. The revealing figure in consumer goods sits beneath the name at the top. Of the 124 sites a machine could read when we scanned the field on 6 August 2026, only 1 cleared the Strong band of 70 out of 100, and the median score across the readable field was 44. Most of the aisle sits below the line where an engine answers cleanly and without hedging.

When no maker reads as the clear authority on its own products, the machine has to improvise. It assembles its comparison from whatever it can piece together, a retailer's listing, a review site, an old press line, rather than from the brand's own account of itself. The best-read site in the category is Levi Strauss & Co. at 72. It has crossed into the Strong band, and the rest of the aisle has not yet followed it there.

On 6 August 2026 we ran the leading consumer goods organisations through the Crane Index^™, our three-scanner AI Visibility Suite. Of the 188 home pages we approached, 64 could not be read by a machine at all: 34 refused an automated reader, 21 gave it no response and 9 serve pages that do not exist until scripts run. Of the 124 a machine could read, 1 cleared 70 out of 100, and the field is led by Levi Strauss & Co. at 72, with Tapestry next at 67. Every figure here is a first-party measurement, the full dated result set is archived, and we re-run the scan and report the movement.

Skip to the full league table ↓

The sixty-second read

▸The finding: 124 of the 188 sites we approached could be read by a machine, and 1 of them cleared 70 out of 100 on the Crane Index.
▸The money: when a buyer asks an engine to shortlist suppliers, an illegible site is simply not on the list. The demand does not vanish, it goes to a legible competitor free, while your paid channels buy it back at a rising cost per acquisition.
▸The pattern to watch: in the two flagship studies, the FTSE 100 and the UK's biggest online retailers, one mechanical habit separated the top of the field from the bottom, valid structured data and one identity a machine can resolve. That is a markup sprint, not a rebuild, so a median can move faster than a board expects.

The full ranked field follows. Or test yourself first: the free scanner takes a minute.

Across the 124 readable sites the Crane Index ran from 21 to 72. 1 scored 70 or above, 19 sat between 55 and 69, 62 between 40 and 54, and 42 below 40. The strongest of the three reads was Agent Readiness at a median of 65, and the weakest was Brand Representation at 16, whether a machine can confirm from your own site who you are.

The Crane Index^™

Consumer Goods — Crane Index (AI Visibility Suite)

Measured 6 August 2026 · 124 of 188 sites readable by a machine · tap a column to sort, a row to open the full breakdown

Download the board report

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1	Levi Strauss & Co.levistrauss.com	72	74	91	50
AI Search · 74 Entity coherence92 Structured data57 Extractable answers33 Readability75 Access91 Agent · 91 Crawler access100 Machine actions71 Operability85 Discovery100 Representation · 50 Identity79 Disambiguation30 Authority links30 Rights signals50 1 image missing alt text Meta description over 180 characters Crane Index^™ over time68 to 72 (+4 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
2	Tapestrytapestry.com	67	72	82	48
AI Search · 72 Entity coherence78 Structured data43 Extractable answers67 Readability85 Access96 Agent · 82 Crawler access100 Machine actions71 Operability80 Discovery75 Representation · 48 Identity50 Disambiguation30 Authority links60 Rights signals50 Crane Index^™ over time68 to 67 (-1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
3	Grupo Bimbogrupobimbo.com	65	64	69	62
AI Search · 64 Entity coherence69 Structured data50 Extractable answers67 Readability90 Access100 Agent · 69 Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 62 Identity79 Disambiguation100 Authority links10 Rights signals50 2 insecure HTTP resources on a secure page 1 image missing alt text Meta description over 180 characters Crane Index^™ over time69 to 65 (-4 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
4	VF Corporationvfc.com	62	68	65	53
AI Search · 68 Entity coherence67 Structured data50 Extractable answers50 Readability100 Access96 Agent · 65 Crawler access100 Machine actions0 Operability75 Discovery100 Representation · 53 Identity50 Disambiguation100 Authority links0 Rights signals50 4 insecure HTTP resources on a secure page Multiple H1 headings (2) No machine-readable action found Crane Index^™ over time62 to 62 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
5	Pumaus.puma.com/us/en	61	58	90	36
AI Search · 58 Entity coherence78 Structured data21 Extractable answers33 Readability100 Access87 Agent · 90 Crawler access100 Machine actions71 Operability80 Discovery100 Representation · 36 Identity50 Disambiguation0 Authority links80 Rights signals50 1 insecure HTTP resource on a secure page Crane Index^™ over time63 to 61 (-2 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
6	Bel Groupgroupe-bel.com	60	73	82	24
AI Search · 73 Entity coherence42 Structured data57 Extractable answers100 Readability80 Access96 Agent · 82 Crawler access100 Machine actions71 Operability75 Discovery75 Representation · 24 Identity50 Disambiguation0 Authority links0 Rights signals50 Title likely truncated in results (over 65 characters) Meta description over 180 characters No authoritative sameAs links to disambiguate the entity Crane Index^™ over time60 to 60 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
7=	Constellation Brandscbrands.com	59	64	85	29
AI Search · 64 Entity coherence31 Structured data54 Extractable answers67 Readability90 Access87 Agent · 85 Crawler access100 Machine actions71 Operability75 Discovery100 Representation · 29 Identity50 Disambiguation0 Authority links0 Rights signals50 2 insecure HTTP resources on a secure page Title likely truncated in results (over 65 characters) Interactive CAPTCHA present; autonomous agents cannot complete it Crane Index^™ over time57 to 59 (+2 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
7=	e.l.f. Beautyelfbeauty.com	59	73	64	41
AI Search · 73 Entity coherence50 Structured data21 Extractable answers50 Readability85 Access96 Agent · 64 Crawler access100 Machine actions0 Operability60 Discovery100 Representation · 41 Identity50 Disambiguation30 Authority links0 Rights signals100 No canonical URL declared No machine-readable action found Crane Index^™ over time53 to 59 (+6 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
7=	Hariboharibo.com/en-us	59	67	62	49
AI Search · 67 Entity coherence69 Structured data57 Extractable answers33 Readability85 Access87 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 49 Identity79 Disambiguation60 Authority links0 Rights signals50 No H1 heading on the page 3 images missing alt text No machine-readable action found Crane Index^™ over time59 to 59 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
7=	Mowimowi.com	59	63	91	24
AI Search · 63 Entity coherence42 Structured data57 Extractable answers50 Readability100 Access100 Agent · 91 Crawler access100 Machine actions71 Operability95 Discovery100 Representation · 24 Identity50 Disambiguation0 Authority links10 Rights signals50 No authoritative sameAs links to disambiguate the entity Crane Index^™ over time58 to 59 (+1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
7=	PZ Cussonspzcussons.com	59	64	90	24
AI Search · 64 Entity coherence42 Structured data57 Extractable answers50 Readability100 Access91 Agent · 90 Crawler access100 Machine actions71 Operability95 Discovery100 Representation · 24 Identity50 Disambiguation0 Authority links0 Rights signals50 No authoritative sameAs links to disambiguate the entity Crane Index^™ over time55 to 59 (+4 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
7=	Skechersskechers.com	59	57	76	44
AI Search · 57 Entity coherence64 Structured data32 Extractable answers50 Readability90 Access83 Agent · 76 Crawler access100 Machine actions71 Operability100 Discovery75 Representation · 44 Identity50 Disambiguation30 Authority links50 Rights signals50 43 insecure HTTP resources on a secure page Multiple H1 headings (3) 1 image missing alt text Crane Index^™ over time65 to 59 (-6 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
13=	Bakkavorgreencore.com	58	62	86	26
AI Search · 62 Entity coherence53 Structured data57 Extractable answers67 Readability80 Access87 Agent · 86 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 26 Identity50 Disambiguation0 Authority links20 Rights signals50 1 insecure HTTP resource on a secure page 5 images missing alt text Missing meta description Crane Index^™ over time53 to 58 (+5 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
13=	Greencoregreencore.com	58	62	86	26
AI Search · 62 Entity coherence53 Structured data57 Extractable answers67 Readability80 Access87 Agent · 86 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 26 Identity50 Disambiguation0 Authority links20 Rights signals50 1 insecure HTTP resource on a secure page 5 images missing alt text Missing meta description Crane Index^™ over time53 to 58 (+5 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
13=	Lactalislactalis.com/fr	58	55	87	33
AI Search · 55 Entity coherence31 Structured data50 Extractable answers67 Readability90 Access83 Agent · 87 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 33 Identity50 Disambiguation30 Authority links0 Rights signals50 Crane Index^™ over time60 to 58 (-2 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
13=	Oatlyoatly.com	58	76	65	33
AI Search · 76 Entity coherence86 Structured data43 Extractable answers0 Readability70 Access87 Agent · 65 Crawler access100 Machine actions0 Operability50 Discovery75 Representation · 33 Identity79 Disambiguation0 Authority links0 Rights signals50 1 insecure HTTP resource on a secure page Content appears client-side rendered; static AI crawlers may see little text Action surface appears client-side rendered; agents may see little Crane Index^™ over time39 to 58 (+19 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
17	McBridemcbride.co.uk	56	62	73	34
AI Search · 62 Entity coherence53 Structured data57 Extractable answers67 Readability100 Access78 Agent · 73 Crawler access100 Machine actions71 Operability65 Discovery25 Representation · 34 Identity50 Disambiguation30 Authority links10 Rights signals50 No sitemap discoverable Crane Index^™ over time61 to 56 (-5 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
18=	Daburdabur.com	55	58	88	20
AI Search · 58 Entity coherence58 Structured data21 Extractable answers67 Readability90 Access83 Agent · 88 Crawler access100 Machine actions71 Operability100 Discovery75 Representation · 20 Identity50 Disambiguation0 Authority links10 Rights signals50 Multiple H1 headings (2) 4 images missing alt text Title likely truncated in results (over 65 characters) Crane Index^™ over time59 to 55 (-4 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
18=	Herbalifeherbalife.com/en-us	55	58	83	23
AI Search · 58 Entity coherence36 Structured data32 Extractable answers50 Readability80 Access83 Agent · 83 Crawler access100 Machine actions71 Operability80 Discovery75 Representation · 23 Identity50 Disambiguation0 Authority links0 Rights signals50 35 images missing alt text No authoritative sameAs links to disambiguate the entity Crane Index^™ over time53 to 55 (+2 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
18=	On Holdingon.com/en-us	55	53	78	35
AI Search · 53 Entity coherence58 Structured data32 Extractable answers67 Readability65 Access87 Agent · 78 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 35 Identity50 Disambiguation30 Authority links0 Rights signals100 32 images missing alt text No machine-readable action found Crane Index^™ over time55 to 55 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
21=	Hormel Foodshormelfoods.com	54	58	79	25
AI Search · 58 Entity coherence42 Structured data57 Extractable answers33 Readability90 Access91 Agent · 79 Crawler access100 Machine actions71 Operability65 Discovery75 Representation · 25 Identity50 Disambiguation0 Authority links10 Rights signals50 No H1 heading on the page 4 insecure HTTP resources on a secure page 3 images missing alt text Crane Index^™ over time53 to 54 (+1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
21=	The Hershey Companythehersheycompany.com	54	55	83	24
AI Search · 55 Entity coherence42 Structured data43 Extractable answers50 Readability100 Access65 Agent · 83 Crawler access100 Machine actions71 Operability100 Discovery25 Representation · 24 Identity50 Disambiguation0 Authority links0 Rights signals50 3 insecure HTTP resources on a secure page Heading levels skip from H1 to H3 No canonical URL declared Crane Index^™ over time54 to 54 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
23=	B&G Foodsbgfoods.com	53	55	82	23
AI Search · 55 Entity coherence42 Structured data57 Extractable answers17 Readability65 Access96 Agent · 82 Crawler access100 Machine actions71 Operability75 Discovery75 Representation · 23 Identity50 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page 2 insecure HTTP resources on a secure page 1 image missing alt text Crane Index^™ over time52 to 53 (+1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
23=	Georgia-Pacificgp.com	53	50	84	26
AI Search · 50 Entity coherence31 Structured data21 Extractable answers50 Readability80 Access100 Agent · 84 Crawler access100 Machine actions71 Operability75 Discovery100 Representation · 26 Identity29 Disambiguation0 Authority links10 Rights signals100 14 images missing alt text Meta description over 180 characters No authoritative sameAs links to disambiguate the entity Crane Index^™ over time55 to 53 (-2 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
23=	Lamb Westonlambweston.com	53	63	63	34
AI Search · 63 Entity coherence75 Structured data21 Extractable answers50 Readability90 Access91 Agent · 63 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 34 Identity79 Disambiguation0 Authority links10 Rights signals50 Multiple H1 headings (5) 6 images missing alt text No machine-readable action found Crane Index^™ over time53 to 53 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
23=	Nomad Foodsnomadfoods.com	53	61	87	11
AI Search · 61 Entity coherence14 Structured data57 Extractable answers50 Readability100 Access96 Agent · 87 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 11 Identity0 Disambiguation0 Authority links10 Rights signals50 8 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (2) Crane Index^™ over time48 to 53 (+5 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
23=	The Campbell's Companycampbells.com	53	64	82	14
AI Search · 64 Entity coherence69 Structured data57 Extractable answers33 Readability100 Access100 Agent · 82 Crawler access100 Machine actions71 Operability80 Discovery75 Representation · 14 Identity50 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page Crane Index^™ over time58 to 53 (-5 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
28=	Amer Sportsamersports.com	52	56	76	23
AI Search · 56 Entity coherence36 Structured data43 Extractable answers50 Readability85 Access96 Agent · 76 Crawler access100 Machine actions71 Operability55 Discovery75 Representation · 23 Identity50 Disambiguation0 Authority links0 Rights signals50 Interactive CAPTCHA present; autonomous agents cannot complete it No authoritative sameAs links to disambiguate the entity Crane Index^™ over time53 to 52 (-1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
28=	Columbia Sportswearcolumbia.com	52	52	79	26
AI Search · 52 Entity coherence67 Structured data21 Extractable answers67 Readability85 Access74 Agent · 79 Crawler access100 Machine actions71 Operability80 Discovery75 Representation · 26 Identity50 Disambiguation100 Authority links10 Rights signals50 Crane Index^™ over time63 to 52 (-11 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
28=	Energizer Holdingsenergizerholdings.com	52	60	70	25
AI Search · 60 Entity coherence42 Structured data57 Extractable answers50 Readability65 Access70 Agent · 70 Crawler access63 Machine actions71 Operability95 Discovery25 Representation · 25 Identity50 Disambiguation0 Authority links10 Rights signals50 1 insecure HTTP resource on a secure page Missing meta description No sitemap discoverable Crane Index^™ over time54 to 52 (-2 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
28=	Kenvuekenvue.com	52	56	75	25
AI Search · 56 Entity coherence31 Structured data32 Extractable answers33 Readability100 Access96 Agent · 75 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 25 Identity50 Disambiguation0 Authority links20 Rights signals50 No H1 heading on the page No authoritative sameAs links to disambiguate the entity Crane Index^™ over time56 to 52 (-4 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
28=	L'Orealloreal.com/en	52	50	79	28
AI Search · 50 Entity coherence39 Structured data21 Extractable answers0 Readability90 Access96 Agent · 79 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 28 Identity50 Disambiguation0 Authority links20 Rights signals50 No H1 heading on the page Meta description over 180 characters No authoritative sameAs links to disambiguate the entity Crane Index^™ over time52 to 52 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
28=	Post Holdingspostholdings.com	52	50	83	24
AI Search · 50 Entity coherence42 Structured data57 Extractable answers67 Readability50 Access78 Agent · 83 Crawler access100 Machine actions71 Operability85 Discovery75 Representation · 24 Identity50 Disambiguation0 Authority links10 Rights signals50 Missing meta description Thin content (under 250 words) No authoritative sameAs links to disambiguate the entity Crane Index^™ over time57 to 52 (-5 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
28=	Premier Foodspremierfoods.co.uk	52	59	87	9
AI Search · 59 Entity coherence14 Structured data57 Extractable answers67 Readability90 Access87 Agent · 87 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 9 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 2 images missing alt text Meta description over 180 characters Crane Index^™ over time52 to 52 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
28=	Revolution Beautyrevolutionbeauty.com	52	65	72	18
AI Search · 65 Entity coherence67 Structured data21 Extractable answers67 Readability100 Access96 Agent · 72 Crawler access100 Machine actions71 Operability75 Discovery100 Representation · 18 Identity50 Disambiguation0 Authority links20 Rights signals50 Interactive CAPTCHA present; autonomous agents cannot complete it Crane Index^™ over time60 to 52 (-8 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
36	Danonedanone.com	51	63	62	28
AI Search · 63 Entity coherence75 Structured data57 Extractable answers50 Readability100 Access83 Agent · 62 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 28 Identity79 Disambiguation30 Authority links20 Rights signals50 1 insecure HTTP resource on a secure page Multiple H1 headings (2) 8 images missing alt text Crane Index^™ over time46 to 51 (+5 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
37=	Anta Sportsanta.com	50	51	72	28
AI Search · 51 Entity coherence64 Structured data32 Extractable answers67 Readability100 Access96 Agent · 72 Crawler access100 Machine actions71 Operability75 Discovery100 Representation · 28 Identity50 Disambiguation0 Authority links20 Rights signals50 Interactive CAPTCHA present; autonomous agents cannot complete it Crane Index^™ over time61 to 50 (-11 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
37=	Kerry Groupkerry.com	50	62	62	25
AI Search · 62 Entity coherence53 Structured data21 Extractable answers67 Readability100 Access91 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 25 Identity50 Disambiguation0 Authority links10 Rights signals50 1 image missing alt text No machine-readable action found Crane Index^™ over time50 to 50 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
37=	Under Armourunderarmour.com/en-us	50	62	64	23
AI Search · 62 Entity coherence58 Structured data43 Extractable answers67 Readability100 Access91 Agent · 64 Crawler access63 Machine actions71 Operability80 Discovery75 Representation · 23 Identity50 Disambiguation0 Authority links20 Rights signals50 No H1 heading on the page Some AI agents refused at the edge (ClaudeBot) Crane Index^™ over time60 to 50 (-10 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
40=	Colgate-Palmolivecolgatepalmolive.com/en-us	49	56	61	29
AI Search · 56 Entity coherence81 Structured data32 Extractable answers67 Readability90 Access87 Agent · 61 Crawler access63 Machine actions71 Operability80 Discovery100 Representation · 29 Identity79 Disambiguation30 Authority links30 Rights signals100 20 images missing alt text Crane Index^™ over time63 to 49 (-14 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
40=	Fever-Treefever-tree.com/en-us	49	57	66	23
AI Search · 57 Entity coherence31 Structured data43 Extractable answers50 Readability85 Access91 Agent · 66 Crawler access100 Machine actions0 Operability60 Discovery100 Representation · 23 Identity50 Disambiguation0 Authority links0 Rights signals50 No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time47 to 49 (+2 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
40=	Nicholsnicholsplc.co.uk	49	51	87	9
AI Search · 51 Entity coherence14 Structured data57 Extractable answers33 Readability50 Access87 Agent · 87 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 9 Identity0 Disambiguation0 Authority links10 Rights signals50 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) 6 images missing alt text Crane Index^™ over time44 to 49 (+5 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
40=	Reckittreckitt.com	49	69	62	17
AI Search · 69 Entity coherence78 Structured data57 Extractable answers67 Readability100 Access96 Agent · 62 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 17 Identity50 Disambiguation0 Authority links20 Rights signals50 No machine-readable action found Crane Index^™ over time56 to 49 (-7 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
40=	SC Johnsonscjohnson.com/en	49	58	68	21
AI Search · 58 Entity coherence58 Structured data21 Extractable answers50 Readability100 Access87 Agent · 68 Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 21 Identity50 Disambiguation60 Authority links10 Rights signals50 Multiple H1 headings (4) No machine-readable action found Crane Index^™ over time54 to 49 (-5 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
40=	Warburtonswarburtons.co.uk	49	62	65	19
AI Search · 62 Entity coherence25 Structured data39 Extractable answers67 Readability85 Access87 Agent · 65 Crawler access100 Machine actions0 Operability85 Discovery75 Representation · 19 Identity50 Disambiguation0 Authority links10 Rights signals50 1 image missing alt text No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time49 to 49 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
46=	General Millsgeneralmills.com	48	64	62	17
AI Search · 64 Entity coherence31 Structured data57 Extractable answers83 Readability100 Access96 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 17 Identity50 Disambiguation0 Authority links40 Rights signals50 No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time54 to 48 (-6 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
46=	Lotus Bakerieslotusbakeries.com	48	51	62	32
AI Search · 51 Entity coherence36 Structured data57 Extractable answers0 Readability85 Access87 Agent · 62 Crawler access100 Machine actions0 Operability60 Discovery75 Representation · 32 Identity50 Disambiguation0 Authority links40 Rights signals50 No H1 heading on the page 3 insecure HTTP resources on a secure page No machine-readable action found Crane Index^™ over time46 to 48 (+2 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
46=	Mondelez Internationalmondelezinternational.com	48	57	62	24
AI Search · 57 Entity coherence44 Structured data21 Extractable answers33 Readability100 Access96 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 24 Identity50 Disambiguation0 Authority links10 Rights signals50 No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time47 to 48 (+1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
46=	Tootsie Roll Industriestootsie.com	48	52	83	9
AI Search · 52 Entity coherence14 Structured data57 Extractable answers67 Readability85 Access96 Agent · 83 Crawler access100 Machine actions71 Operability85 Discovery75 Representation · 9 Identity0 Disambiguation0 Authority links10 Rights signals50 1 insecure HTTP resource on a secure page No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) Crane Index^™ over time52 to 48 (-4 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
50=	Hain Celestialhain.com	47	45	87	10
AI Search · 45 Entity coherence14 Structured data57 Extractable answers33 Readability65 Access78 Agent · 87 Crawler access100 Machine actions71 Operability95 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (2) 1 image missing alt text Crane Index^™ over time47 to 47 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
50=	Mizunousa.mizuno.com	47	53	62	26
AI Search · 53 Entity coherence25 Structured data21 Extractable answers50 Readability100 Access70 Agent · 62 Crawler access100 Machine actions0 Operability95 Discovery25 Representation · 26 Identity50 Disambiguation0 Authority links20 Rights signals50 Multiple H1 headings (3) No sitemap discoverable No machine-readable action found Crane Index^™ over time46 to 47 (+1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
50=	Puigpuig.com/en	47	57	60	25
AI Search · 57 Entity coherence58 Structured data32 Extractable answers33 Readability85 Access78 Agent · 60 Crawler access100 Machine actions0 Operability65 Discovery75 Representation · 25 Identity50 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page No machine-readable action found Crane Index^™ over time45 to 47 (+2 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
50=	Shiseidoshiseido.com/us/en	47	46	75	21
AI Search · 46 Entity coherence58 Structured data43 Extractable answers67 Readability100 Access74 Agent · 75 Crawler access100 Machine actions71 Operability100 Discovery75 Representation · 21 Identity50 Disambiguation30 Authority links20 Rights signals50 4 insecure HTTP resources on a secure page 1 image missing alt text Crane Index^™ over time64 to 47 (-17 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
50=	Tyson Foodstysonfoods.com	47	51	82	8
AI Search · 51 Entity coherence3 Structured data39 Extractable answers67 Readability100 Access78 Agent · 82 Crawler access100 Machine actions71 Operability75 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No authoritative sameAs links to disambiguate the entity Crane Index^™ over time48 to 47 (-1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
55=	Procter & Gambleus.pg.com	46	51	68	19
AI Search · 51 Entity coherence58 Structured data21 Extractable answers67 Readability85 Access83 Agent · 68 Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 19 Identity50 Disambiguation30 Authority links10 Rights signals50 No machine-readable action found Crane Index^™ over time55 to 46 (-9 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
55=	The Clorox Companythecloroxcompany.com	46	51	69	17
AI Search · 51 Entity coherence67 Structured data29 Extractable answers50 Readability90 Access91 Agent · 69 Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 17 Identity50 Disambiguation30 Authority links10 Rights signals50 Multiple H1 headings (8) 5 images missing alt text No machine-readable action found Crane Index^™ over time55 to 46 (-9 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
57=	Superdrysuperdry.com	45	48	70	18
AI Search · 48 Entity coherence61 Structured data21 Extractable answers33 Readability90 Access70 Agent · 70 Crawler access100 Machine actions71 Operability100 Discovery25 Representation · 18 Identity50 Disambiguation0 Authority links20 Rights signals50 Multiple H1 headings (2) Title likely truncated in results (over 65 characters) No sitemap discoverable Crane Index^™ over time54 to 45 (-9 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
57=	Weetabixweetabix.co.uk	45	48	79	9
AI Search · 48 Entity coherence14 Structured data57 Extractable answers33 Readability55 Access78 Agent · 79 Crawler access100 Machine actions71 Operability60 Discovery75 Representation · 9 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (7) 3 images missing alt text Crane Index^™ over time44 to 45 (+1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
59=	Arla Foodsarla.com	44	52	62	19
AI Search · 52 Entity coherence47 Structured data21 Extractable answers67 Readability100 Access83 Agent · 62 Crawler access100 Machine actions0 Operability80 Discovery75 Representation · 19 Identity29 Disambiguation0 Authority links10 Rights signals50 No H1 heading on the page 1 insecure HTTP resource on a secure page No machine-readable action found Crane Index^™ over time48 to 44 (-4 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
59=	BrewDogbrewdog.com	44	47	72	13
AI Search · 47 Entity coherence3 Structured data21 Extractable answers67 Readability100 Access78 Agent · 72 Crawler access100 Machine actions71 Operability75 Discovery100 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (2) 1 image missing alt text Crane Index^™ over time49 to 44 (-5 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
59=	Chapel Downchapeldown.com	44	54	66	13
AI Search · 54 Entity coherence3 Structured data0 Extractable answers67 Readability90 Access96 Agent · 66 Crawler access100 Machine actions0 Operability80 Discovery100 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 1 image missing alt text Meta description over 180 characters Crane Index^™ over time42 to 44 (+2 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
59=	Church & Dwightchurchdwight.com	44	42	65	24
AI Search · 42 Entity coherence58 Structured data43 Extractable answers33 Readability90 Access67 Agent · 65 Crawler access100 Machine actions0 Operability80 Discovery100 Representation · 24 Identity50 Disambiguation30 Authority links10 Rights signals100 No H1 heading on the page 32 insecure HTTP resources on a secure page 12 images missing alt text Crane Index^™ over time54 to 44 (-10 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
59=	National Beveragenationalbeverage.com	44	50	70	11
AI Search · 50 Entity coherence14 Structured data57 Extractable answers50 Readability80 Access78 Agent · 70 Crawler access63 Machine actions71 Operability75 Discovery75 Representation · 11 Identity0 Disambiguation0 Authority links20 Rights signals50 1 insecure HTTP resource on a secure page No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (5) Crane Index^™ over time49 to 44 (-5 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
64=	Allbirdsallbirds.com	43	48	66	15
AI Search · 48 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access96 Agent · 66 Crawler access100 Machine actions0 Operability80 Discovery100 Representation · 15 Identity0 Disambiguation0 Authority links30 Rights signals50 4 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (2) Crane Index^™ over time43 to 43 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
64=	Keringkering.com/en	43	50	47	32
AI Search · 50 Entity coherence47 Structured data21 Extractable answers0 Readability70 Access91 Agent · 47 Crawler access63 Machine actions0 Operability45 Discovery75 Representation · 32 Identity50 Disambiguation30 Authority links0 Rights signals50 Content appears client-side rendered; static AI crawlers may see little text Action surface appears client-side rendered; agents may see little 16 images missing alt text Crane Index^™ over time38 to 43 (+5 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
64=	Nikenike.com	43	46	58	26
AI Search · 46 Entity coherence58 Structured data32 Extractable answers67 Readability100 Access91 Agent · 58 Crawler access63 Machine actions71 Operability80 Discovery75 Representation · 26 Identity50 Disambiguation100 Authority links20 Rights signals50 4 insecure HTTP resources on a secure page Some AI agents refused at the edge (PerplexityBot, ClaudeBot) Crane Index^™ over time65 to 43 (-22 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
64=	Richemontrichemont.com	43	45	69	16
AI Search · 45 Entity coherence44 Structured data21 Extractable answers50 Readability100 Access87 Agent · 69 Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 16 Identity50 Disambiguation0 Authority links20 Rights signals50 Multiple H1 headings (7) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time51 to 43 (-8 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
68=	Cotycoty.com	42	51	61	14
AI Search · 51 Entity coherence39 Structured data32 Extractable answers33 Readability100 Access87 Agent · 61 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 14 Identity50 Disambiguation0 Authority links10 Rights signals50 No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time47 to 42 (-5 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
68=	Tate & Lyletateandlyle.com	42	45	64	17
AI Search · 45 Entity coherence3 Structured data0 Extractable answers50 Readability100 Access87 Agent · 64 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 17 Identity0 Disambiguation0 Authority links20 Rights signals100 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (2) 1 image missing alt text Crane Index^™ over time44 to 42 (-2 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
70=	Henkelhenkel.com	41	43	67	13
AI Search · 43 Entity coherence3 Structured data57 Extractable answers67 Readability90 Access83 Agent · 67 Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 2 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) No machine-readable action found Crane Index^™ over time46 to 41 (-5 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
70=	Kirin Holdingskirinholdings.com/en	41	53	58	13
AI Search · 53 Entity coherence3 Structured data7 Extractable answers67 Readability90 Access87 Agent · 58 Crawler access100 Machine actions0 Operability75 Discovery25 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Meta description over 180 characters No sitemap discoverable Crane Index^™ over time39 to 41 (+2 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
70=	LVMHlvmh.com/en	41	42	65	17
AI Search · 42 Entity coherence3 Structured data0 Extractable answers33 Readability100 Access80 Agent · 65 Crawler access100 Machine actions0 Operability75 Discovery100 Representation · 17 Identity0 Disambiguation0 Authority links0 Rights signals100 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time39 to 41 (+2 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
70=	Pandorapandoragroup.com	41	48	62	12
AI Search · 48 Entity coherence3 Structured data7 Extractable answers67 Readability85 Access87 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 12 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time40 to 41 (+1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
70=	Pernod Ricardpernod-ricard.com/en	41	47	68	9
AI Search · 47 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access87 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 9 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 1 image missing alt text No machine-readable action found Crane Index^™ over time42 to 41 (-1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
75=	C&C Groupcandcgroupplc.com	40	44	68	9
AI Search · 44 Entity coherence3 Structured data0 Extractable answers67 Readability80 Access74 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 9 Identity0 Disambiguation0 Authority links10 Rights signals50 1 insecure HTTP resource on a secure page No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (3) Crane Index^™ over time40 to 40 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
75=	Campari Groupcamparigroup.com/en	40	41	68	12
AI Search · 41 Entity coherence3 Structured data7 Extractable answers67 Readability55 Access78 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 12 Identity0 Disambiguation0 Authority links10 Rights signals50 2 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) 2 images missing alt text Crane Index^™ over time40 to 40 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
75=	Dr. Martensdrmartens.com	40	50	49	21
AI Search · 50 Entity coherence3 Structured data0 Extractable answers17 Readability70 Access57 Agent · 49 Crawler access63 Machine actions0 Operability45 Discovery75 Representation · 21 Identity0 Disambiguation0 Authority links0 Rights signals50 Page is set to noindex (excluded from search and AI) 2 insecure HTTP resources on a secure page Action surface appears client-side rendered; agents may see little Crane Index^™ over time22 to 40 (+18 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
75=	Edgewell Personal Careedgewell.com	40	45	65	10
AI Search · 45 Entity coherence3 Structured data0 Extractable answers67 Readability85 Access87 Agent · 65 Crawler access100 Machine actions0 Operability75 Discovery100 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found Interactive CAPTCHA present; autonomous agents cannot complete it Crane Index^™ over time40 to 40 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
75=	Kontoor Brandskontoorbrands.com	40	43	62	15
AI Search · 43 Entity coherence3 Structured data0 Extractable answers67 Readability65 Access83 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 4 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Missing meta description Crane Index^™ over time40 to 40 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
75=	Maricomarico.com/global	40	37	65	19
AI Search · 37 Entity coherence3 Structured data0 Extractable answers50 Readability100 Access100 Agent · 65 Crawler access100 Machine actions0 Operability75 Discovery100 Representation · 19 Identity0 Disambiguation0 Authority links20 Rights signals100 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (3) No machine-readable action found Crane Index^™ over time Measured 6 August 2026. The line builds with each monthly re-scan, so the movement becomes a matter of record. Verified measurement: the Crane Index^™ certificate, scores exactly as published.
75=	McCain Foodsmccain.com	40	43	68	9
AI Search · 43 Entity coherence3 Structured data0 Extractable answers33 Readability90 Access87 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 9 Identity0 Disambiguation0 Authority links10 Rights signals50 41 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Meta description over 180 characters Crane Index^™ over time38 to 40 (+2 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
75=	The Coca-Cola Companycoca-colacompany.com	40	48	62	9
AI Search · 48 Entity coherence3 Structured data43 Extractable answers50 Readability90 Access83 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 9 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (19) 25 images missing alt text Crane Index^™ over time40 to 40 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
83=	Barbourbarbour.com/us	39	37	69	10
AI Search · 37 Entity coherence3 Structured data0 Extractable answers33 Readability100 Access74 Agent · 69 Crawler access100 Machine actions0 Operability100 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) 2 images missing alt text Crane Index^™ over time38 to 39 (+1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
83=	McCormickmccormick.com	39	42	60	15
AI Search · 42 Entity coherence31 Structured data21 Extractable answers100 Readability100 Access96 Agent · 60 Crawler access100 Machine actions71 Operability80 Discovery100 Representation · 15 Identity29 Disambiguation0 Authority links20 Rights signals50 9 insecure HTTP resources on a secure page 1 image missing alt text Interactive CAPTCHA present; autonomous agents cannot complete it Crane Index^™ over time58 to 39 (-19 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
83=	Royal Unibrewroyalunibrew.com	39	35	65	18
AI Search · 35 Entity coherence3 Structured data0 Extractable answers50 Readability100 Access74 Agent · 65 Crawler access100 Machine actions0 Operability75 Discovery100 Representation · 18 Identity0 Disambiguation0 Authority links40 Rights signals100 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (9) No canonical URL declared Crane Index^™ over time43 to 39 (-4 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
83=	Saputosaputo.com	39	46	62	8
AI Search · 46 Entity coherence3 Structured data0 Extractable answers50 Readability100 Access87 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 2 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (3) Crane Index^™ over time38 to 39 (+1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
87=	Bacardibacardilimited.com	38	44	61	8
AI Search · 44 Entity coherence3 Structured data7 Extractable answers50 Readability65 Access85 Agent · 61 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (5) Title likely truncated in results (over 65 characters) Crane Index^™ over time37 to 38 (+1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
87=	Beiersdorfbeiersdorf.com	38	35	68	12
AI Search · 35 Entity coherence3 Structured data0 Extractable answers33 Readability100 Access78 Agent · 68 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 12 Identity0 Disambiguation0 Authority links20 Rights signals50 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) No canonical URL declared Crane Index^™ over time39 to 38 (-1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
87=	Remy Cointreauremy-cointreau.com/fr	38	44	62	8
AI Search · 44 Entity coherence3 Structured data0 Extractable answers67 Readability90 Access78 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 9 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) Crane Index^™ over time38 to 38 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
90=	Conagra Brandsconagrabrands.com	37	41	56	13
AI Search · 41 Entity coherence3 Structured data0 Extractable answers50 Readability100 Access78 Agent · 56 Crawler access63 Machine actions0 Operability95 Discovery75 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 1 insecure HTTP resource on a secure page No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (4) Crane Index^™ over time37 to 37 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
90=	Fonterrafonterra.com/nz/en.html	37	38	62	10
AI Search · 38 Entity coherence3 Structured data0 Extractable answers33 Readability80 Access89 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) Meta description over 180 characters Crane Index^™ over time36 to 37 (+1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
90=	Heinekenheineken.com/global/en/home	37	40	62	9
AI Search · 40 Entity coherence3 Structured data0 Extractable answers50 Readability85 Access83 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 9 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (3) No machine-readable action found Crane Index^™ over time37 to 37 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
90=	Tata Consumer Productstataconsumer.com	37	37	62	13
AI Search · 37 Entity coherence3 Structured data0 Extractable answers50 Readability100 Access70 Agent · 62 Crawler access100 Machine actions0 Operability95 Discovery25 Representation · 13 Identity0 Disambiguation0 Authority links20 Rights signals50 2 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Heading levels skip from H1 to H3 Crane Index^™ over time38 to 37 (-1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
90=	William Grant & Sonswilliamgrant.com	37	38	64	10
AI Search · 38 Entity coherence3 Structured data0 Extractable answers33 Readability90 Access74 Agent · 64 Crawler access100 Machine actions0 Operability95 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page 1 insecure HTTP resource on a secure page No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time37 to 37 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
90=	Wolverine World Widewolverineworldwide.com	37	38	61	11
AI Search · 38 Entity coherence3 Structured data0 Extractable answers67 Readability70 Access87 Agent · 61 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 11 Identity0 Disambiguation0 Authority links20 Rights signals50 10 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) 76 images missing alt text Crane Index^™ over time40 to 37 (-3 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
96=	Anheuser-Busch InBevab-inbev.com	36	39	62	8
AI Search · 39 Entity coherence3 Structured data0 Extractable answers50 Readability80 Access65 Agent · 62 Crawler access100 Machine actions0 Operability95 Discovery25 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) 3 images missing alt text Crane Index^™ over time35 to 36 (+1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
96=	ITCitcportal.com	36	35	62	12
AI Search · 35 Entity coherence3 Structured data11 Extractable answers33 Readability70 Access74 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 12 Identity0 Disambiguation0 Authority links20 Rights signals50 No H1 heading on the page 1 invalid structured-data block No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time Measured 6 August 2026. The line builds with each monthly re-scan, so the movement becomes a matter of record. Verified measurement: the Crane Index^™ certificate, scores exactly as published.
96=	PepsiCopepsico.com	36	40	61	8
AI Search · 40 Entity coherence3 Structured data0 Extractable answers33 Readability85 Access83 Agent · 61 Crawler access100 Machine actions0 Operability60 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time34 to 36 (+2 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
96=	Red Bullredbull.com/us-en	36	46	53	8
AI Search · 46 Entity coherence3 Structured data29 Extractable answers67 Readability100 Access87 Agent · 53 Crawler access63 Machine actions0 Operability75 Discovery100 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Some AI agents refused at the edge (PerplexityBot, ClaudeBot) No machine-readable action found Crane Index^™ over time37 to 36 (-1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
100=	Asahi Group Holdingsasahigroup-holdings.com	35	34	62	9
AI Search · 34 Entity coherence3 Structured data7 Extractable answers50 Readability85 Access83 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 9 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No machine-readable action found No authoritative sameAs links to disambiguate the entity Crane Index^™ over time37 to 35 (-2 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
100=	Keurig Dr Pepperkeurigdrpepper.com	35	38	56	10
AI Search · 38 Entity coherence3 Structured data0 Extractable answers33 Readability65 Access83 Agent · 56 Crawler access63 Machine actions0 Operability95 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) Meta description over 180 characters Crane Index^™ over time33 to 35 (+2 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
100=	Molson Coors Beverage Companymolsoncoors.com	35	38	60	8
AI Search · 38 Entity coherence3 Structured data0 Extractable answers33 Readability70 Access70 Agent · 60 Crawler access100 Machine actions0 Operability80 Discovery25 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 2 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Thin content (under 250 words) Crane Index^™ over time35 to 35 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
100=	Newell Brandsnewellbrands.com	35	31	62	11
AI Search · 31 Entity coherence3 Structured data0 Extractable answers0 Readability70 Access83 Agent · 62 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 11 Identity0 Disambiguation0 Authority links20 Rights signals50 No H1 heading on the page 14 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time32 to 35 (+3 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
104=	Beyond Meatbeyondmeat.com/en-US	34	34	59	8
AI Search · 34 Entity coherence3 Structured data0 Extractable answers67 Readability100 Access78 Agent · 59 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) 2 images missing alt text No canonical URL declared Crane Index^™ over time39 to 34 (-5 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
104=	Britannia Industriesbritannia.co.in	34	29	59	15
AI Search · 29 Entity coherence3 Structured data0 Extractable answers0 Readability70 Access83 Agent · 59 Crawler access100 Machine actions0 Operability65 Discovery75 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) Thin content (under 250 words) Crane Index^™ over time33 to 34 (+1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
104=	Brown-Formanbrown-forman.com	34	37	56	10
AI Search · 37 Entity coherence3 Structured data0 Extractable answers50 Readability90 Access78 Agent · 56 Crawler access100 Machine actions0 Operability75 Discovery25 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 1 insecure HTTP resource on a secure page No machine-readable entity (Organisation / Brand / Person) Heading levels skip from H1 to H3 Crane Index^™ over time35 to 34 (-1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
104=	Hovishovis.co.uk	34	33	59	9
AI Search · 33 Entity coherence3 Structured data0 Extractable answers67 Readability95 Access76 Agent · 59 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 9 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (6) Heading levels skip from H1 to H3 Crane Index^™ over time38 to 34 (-4 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
108=	Essityessity.com	33	35	56	9
AI Search · 35 Entity coherence3 Structured data0 Extractable answers33 Readability90 Access65 Agent · 56 Crawler access100 Machine actions0 Operability75 Discovery25 Representation · 9 Identity0 Disambiguation0 Authority links10 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (2) Heading levels skip from H1 to H3 Crane Index^™ over time36 to 33 (-3 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
108=	Li-Ninglining.com	33	18	63	19
AI Search · 18 Entity coherence3 Structured data0 Extractable answers0 Readability45 Access61 Agent · 63 Crawler access100 Machine actions0 Operability75 Discovery100 Representation · 19 Identity0 Disambiguation0 Authority links20 Rights signals100 No H1 heading on the page 59 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time34 to 33 (-1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
108=	Oriflameoriflame.com	33	27	57	15
AI Search · 27 Entity coherence3 Structured data0 Extractable answers33 Readability65 Access48 Agent · 57 Crawler access75 Machine actions0 Operability75 Discovery100 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 7 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Missing meta description Crane Index^™ over time33 to 33 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
108=	The Swatch Groupswatchgroup.com/en	33	32	56	10
AI Search · 32 Entity coherence3 Structured data0 Extractable answers17 Readability80 Access78 Agent · 56 Crawler access63 Machine actions0 Operability95 Discovery75 Representation · 10 Identity0 Disambiguation0 Authority links10 Rights signals50 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) Title likely truncated in results (over 65 characters) Crane Index^™ over time32 to 33 (+1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
112=	Burberryburberry.com	32	21	59	15
AI Search · 21 Entity coherence3 Structured data0 Extractable answers0 Readability45 Access74 Agent · 59 Crawler access100 Machine actions0 Operability55 Discovery100 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 Missing title tag No machine-readable entity (Organisation / Brand / Person) Missing meta description Crane Index^™ over time32 to 32 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
112=	The Kraft Heinz Companykraftheinzcompany.com	32	30	59	8
AI Search · 30 Entity coherence3 Structured data0 Extractable answers33 Readability70 Access67 Agent · 59 Crawler access100 Machine actions0 Operability60 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 7 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (2) Crane Index^™ over time32 to 32 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
112=	WK Kelloggwkkellogg.com	32	36	43	16
AI Search · 36 Entity coherence72 Structured data43 Extractable answers33 Readability85 Access89 Agent · 43 Crawler access100 Machine actions0 Operability75 Discovery75 Representation · 16 Identity50 Disambiguation30 Authority links0 Rights signals50 No H1 heading on the page No machine-readable action found Crane Index^™ over time52 to 32 (-20 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
115	Deckers Brandsdeckers.com	31	37	49	8
AI Search · 37 Entity coherence3 Structured data0 Extractable answers33 Readability50 Access70 Agent · 49 Crawler access63 Machine actions0 Operability80 Discovery25 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) Multiple H1 headings (2) 6 images missing alt text Crane Index^™ over time28 to 31 (+3 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
116	Carlsbergcarlsberggroup.com	30	37	42	11
AI Search · 37 Entity coherence3 Structured data0 Extractable answers50 Readability100 Access96 Agent · 42 Crawler access25 Machine actions0 Operability95 Discovery100 Representation · 11 Identity0 Disambiguation0 Authority links20 Rights signals50 10 insecure HTTP resources on a secure page AI agents are refused at the edge (CDN/WAF), not just in robots.txt No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time29 to 30 (+1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
117=	G-III Apparel Groupgiii.com	28	45	30	9
AI Search · 45 Entity coherence3 Structured data0 Extractable answers67 Readability85 Access87 Agent · 30 Crawler access25 Machine actions0 Operability75 Discovery100 Representation · 9 Identity0 Disambiguation0 Authority links10 Rights signals50 AI agents are refused at the edge (CDN/WAF), not just in robots.txt No machine-readable entity (Organisation / Brand / Person) No machine-readable action found Crane Index^™ over time29 to 28 (-1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
117=	The Boston Beer Companybostonbeer.com	28	31	44	9
AI Search · 31 Entity coherence3 Structured data21 Extractable answers0 Readability50 Access74 Agent · 44 Crawler access100 Machine actions0 Operability45 Discovery75 Representation · 9 Identity0 Disambiguation0 Authority links0 Rights signals50 Action surface appears client-side rendered; agents may see little No machine-readable entity (Organisation / Brand / Person) Missing meta description Crane Index^™ over time23 to 28 (+5 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
119=	Spectrum Brandsspectrumbrands.com	27	24	50	8
AI Search · 24 Entity coherence3 Structured data0 Extractable answers17 Readability60 Access74 Agent · 50 Crawler access100 Machine actions0 Operability60 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 5 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Meta description over 180 characters Crane Index^™ over time31 to 27 (-4 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
119=	Yakult Honshayakult.co.jp	27	31	41	10
AI Search · 31 Entity coherence3 Structured data0 Extractable answers33 Readability60 Access74 Agent · 41 Crawler access63 Machine actions0 Operability60 Discovery25 Representation · 10 Identity0 Disambiguation0 Authority links0 Rights signals50 No machine-readable entity (Organisation / Brand / Person) No canonical URL declared Thin content (under 250 words) Crane Index^™ over time26 to 27 (+1 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
121	Mulberrymulberry.com/us	26	25	44	8
AI Search · 25 Entity coherence14 Structured data21 Extractable answers17 Readability65 Access74 Agent · 44 Crawler access100 Machine actions0 Operability85 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 13 insecure HTTP resources on a secure page No machine-readable entity (Organisation / Brand / Person) Heading levels skip from H1 to H3 Crane Index^™ over time36 to 26 (-10 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
122	Chobanichobani.com	24	22	42	8
AI Search · 22 Entity coherence3 Structured data0 Extractable answers0 Readability55 Access63 Agent · 42 Crawler access100 Machine actions0 Operability60 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 No H1 heading on the page No machine-readable entity (Organisation / Brand / Person) No canonical URL declared Crane Index^™ over time29 to 24 (-5 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
123	Hanesbrandsgildancorp.com/en/gildan-and-hanesbrands-homepage	23	21	34	15
AI Search · 21 Entity coherence3 Structured data0 Extractable answers0 Readability45 Access74 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery100 Representation · 15 Identity0 Disambiguation0 Authority links0 Rights signals100 No H1 heading on the page Action surface appears client-side rendered; agents may see little No machine-readable entity (Organisation / Brand / Person) Crane Index^™ over time54 to 23 (-31 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.
124	Ritualsrituals.com	21	21	34	8
AI Search · 21 Entity coherence3 Structured data0 Extractable answers0 Readability50 Access74 Agent · 34 Crawler access100 Machine actions0 Operability45 Discovery75 Representation · 8 Identity0 Disambiguation0 Authority links0 Rights signals50 Action surface appears client-side rendered; agents may see little No machine-readable entity (Organisation / Brand / Person) 2 images missing alt text Crane Index^™ over time21 to 21 (+0 since 1 August 2026) 1 August 20266 August 2026 Verified measurement: the Crane Index^™ certificate, scores exactly as published.

Invisible by choice: the 64 locked doors ↓

These names have no score for a sharper reason: their sites would not let a machine reader in at all. They refused it outright, gave it nothing, or serve pages that are empty until scripts run, and the crawlers and shopping agents AI engines send live in the same data centres our reader does. One fair caveat, stated plainly: a site that verifies crawlers by network may admit engines it recognises while refusing ours, so they are reported as unmeasured, never scored. But a door bolted against unknown machines is a posture, and it is one the machines now bringing buyers will meet first.

Nestle · refused the readerUnilever · refused the readerKellanova · refused the readerMars · refused the readerFerrero · no responseThe J.M. Smucker Company · no responseAssociated British Foods · script-only pageBarilla · refused the readerJBS · refused the readerGrupo Nutresa · refused the readerAjinomoto · no responseFrieslandCampina · script-only pageTreeHouse Foods · refused the readerFlowers Foods · no responseLancaster Colony · no responsePladis · refused the readerLindt & Spruengli · no responseGlanbia · refused the readerMeiji Holdings · no responseGodrej Consumer Products · refused the readerMonster Beverage · refused the readerCoca-Cola Europacific Partners · refused the readerCoca-Cola HBC · script-only pageA.G. Barr · no responseSuntory · refused the readerSapporo Holdings · no responseDiageo · refused the readerTreasury Wine Estates · no responseEdrington · refused the readerThe Estee Lauder Companies · refused the readerKao Corporation · no responseHaleon · script-only pageNatura & Co · no responseLush · refused the readerL'Occitane · no responseNu Skin · script-only pageHelen of Troy · no responseAmorepacific · no responseLG Household & Health Care · no responseKimberly-Clark · refused the readerBIC · script-only pageAdidas · refused the readerLululemon · no responsePVH · refused the readerRalph Lauren · script-only pageCapri Holdings · refused the readerGildan · refused the readerCrocs · refused the readerAsics · refused the readerCarter's · refused the readerGuess · refused the readerPentland Brands · no responseNew Balance · refused the readerHugo Boss · refused the readerLacoste · refused the readerHermes · refused the readerPrada Group · no responseMoncler · refused the readerSalvatore Ferragamo · no responseBrunello Cucinelli · no responseTod's · refused the readerErmenegildo Zegna · refused the readerEssilorLuxottica · script-only pageSafilo Group · script-only page

The picture in one chart

Every readable site, plotted: found by AI (across) against trusted by AI (up). Measured 6 August 2026.

The gold dashed lines sit at 55 on both reads, the level below which the engines we prompted began to omit or invent. The top-right quadrant is found and trusted on both. Hover any dot for the company.

A low score says a site is hard for a machine to read, not that the business is anything other than excellent at what it does. The 64 sites a reader could not enter are reported as unmeasured, never scored zero. The stakes are on the record: in 2026, Google reported that its AI Mode in Search had passed a billion monthly users, and the machine-readable layer these scanners read is the structured data Google Search Central documents. How to read this table, and the full method →

The full report

The full Consumer Goods report

The complete ranked field, the sites a machine could not read, the quadrant, the method and the three moves to make first, in one board-ready document. Read it here, or download it to share.

Open full screen ↗Download the PDF ↓

Score your own domain before you brief anyone. The free AI Search Readiness scanner is the same instrument behind this table and takes about a minute. A result below 55 means an engine is already handing your shortlist slot to whoever in your category is legible. Prefer the whole field watched for you? Daily reconnaissance of your domain beside the competitors you choose is £1,600 a year ex VAT.

This benchmark is re-run on the first of each month, every company named and every score re-measurable live, so the movement becomes public record. The top of every measured cohort sits in the leaderboard, and the full programme is at Crane Index^™ Research.

Licensed CC BY 4.0. Cite as: The Crane Index^™, Consumer Goods AI visibility benchmark, The Crane Consultancy, measured 6 August 2026. https://thecraneconsultancy.com/research/consumer-goods-ai-visibility/

What a faint field does to a shortlist

When a shopper compares two moisturisers or two snack brands, the assistant does not rank them the way a search page once did. It composes a short recommendation and points to somewhere to buy. With the readable field running from 21 to 72 and a median Crane Index of 44, most makers give it a thin and uncertain read to work from. 104 of the sites it could open scored below 55, the zone where a brand is present on the web but barely resolvable as a set of facts. That is the difference between being described accurately and being paraphrased by a third party who never had to answer to you.

The stakes are sharper for consumer goods than for most fields, because the maker rarely holds the transaction. The retailer does. The one thing a brand fully controls is the story it tells about its ingredients, its claims and its provenance. When that story reads faintly to a machine, a household name that spent decades earning trust in a claim watches an engine restate it second-hand, and a small drift there becomes a false claim attached to a trusted label. A field this quiet to read is one where the loudest voice in each answer belongs to whoever the engine happened to find legible, rather than to the brand that owns the promise.

Why the makers of the nation's shelves read faintly

The pattern behind the scores is mechanical rather than a matter of brand strength. Consumer goods sites are built for the eye. A product range loads through a script, so a fetcher arriving at the page finds a shell with no products inside it, which is why 9 of the sites we approached served pages that did not exist until scripts ran, and 64 in all could not be read at all. Where the page does render, there is usually no structured product data, so ingredients, sizes, allergen information and claims sit as prose a machine must guess at rather than facts it can trust. This is the ground the Crane Index calls technical SEO for the machine reader, and it is where the whole category is thin: the weakest of the three reads was Brand Representation at a median of 16, against Agent Readiness at 65.

A house of many labels compounds it. When a group owns a dozen brands with no single resolvable identity, the machine cannot tell which brand owns which promise, so it hedges or omits. And the commercial answer a shopper actually wants, where to buy, is often missing entirely because the retailer holds it. Each gap is a small one on its own. Together they are the reason a category of trusted names reads to an engine as a blur.

The shortest route to the front of the answer

The encouraging part of a field that reads this faintly is how little separates the middle of it from the top. The remedy is rarely a rebuild. It is valid Organization and Product structured data on every range and product page, so ingredients, sizes, claims and stockists become data a machine can lift rather than pixels it must interpret. It is one resolvable identity per brand, rendered the same wherever it appears, so a house of labels stops confusing the fetcher. And it is putting the answer to where to buy somewhere a reader can reach it. That work is a markup sprint measured in weeks, which is why AI search legibility can move a median faster than a board expects.

The makers already across the Strong line are pulling ahead of an aisle that has not yet followed them. You can see where your own domain sits in about a minute on the free scanner, and if the answer is below 55, an engine is already handing your place in the shortlist to whoever in your aisle is legible. Monitored daily beside the competitors you choose is £1,600 a year ex VAT, and the full method sets out exactly what the score does and does not measure.

Search the Crane Index^™

Is your domain measured?

Type a domain to see whether it is in the Index and where it ranks. If it is not in yet, ask us to measure it on the next monthly scan.

The label a machine reads before the shopper does

The full Consumer Goods report

What a faint field does to a shortlist

Why the makers of the nation's shelves read faintly

The shortest route to the front of the answer

Is your domain measured?

Crane Intelligence: your whole marketing picture in one room.

Be first to the next benchmark.

A question on this piece?

Written by the practitioner
who does the work.

A decade engineering profit at scale.

Further reading.

The answer a parent gets before they open your prospectus

The energy switch now happens inside the answer

The rate a machine gets wrong is a customer you never meet

When a machine answers a health question with your name on it

The senior read,
once a week.

The full Consumer Goods report

What a faint field does to a shortlist

Why the makers of the nation's shelves read faintly

The shortest route to the front of the answer

Is your domain measured?

Crane Intelligence: your whole marketing picture in one room.

Be first to the next benchmark.

A question on this piece?

Written by the practitionerwho does the work.

A decade engineering profit at scale.

Further reading.

The answer a parent gets before they open your prospectus

The energy switch now happens inside the answer

The rate a machine gets wrong is a customer you never meet

When a machine answers a health question with your name on it

The senior read,once a week.

Written by the practitioner
who does the work.

The senior read,
once a week.