Bath · Bristol · London
Insights

Profit-first thinking,
plainly stated.

Senior-led writing on PPC, AI search and technical SEO. No content mill, no ghostwriters. Every piece is written by the founder, Nicholas Crane.

AI Search · Latest

Be the answer: how AI search decides who it cites

AI Overviews and chatbots now answer before anyone clicks. A forensic look at how AI search chooses the businesses it names, and how to become one of them.

Nic Crane
Data

Your CRM is lying about where leads come from
Technical SEO

Schema is how you win Google and AI at once
Paid Media

The efficiency ceiling: why more PPC budget stops working
Analysis

Most PPC spend is optimism with a budget