Bath · Bristol · London
Crane Index Research

Buyers shortlist the car before they reach the forecourt

How cleanly AI search reads car makers, dealers and suppliers, and why automotive AI visibility now shapes which model a buyer is shown.

This benchmark measures how cleanly AI engines read a car maker, dealer or supplier's own website, and whether they describe its models, stock and capabilities correctly. In the run measured on 6 August 2026, 105 of 179 automotive sites returned enough for a machine to score at all.

Ask an assistant which small electric SUV suits a family, or who has a particular model in stock nearby, and the answer is built from the sites it can read. A fleet manager comparing running costs and a procurement lead vetting a parts supplier do the same. A car firm a machine cannot parse never enters that answer.

On 6 August 2026 we ran the leading automotive organisations through the Crane Index, our three-scanner AI Visibility Suite. Of the 179 home pages we approached, 74 could not be read by a machine at all: 41 refused an automated reader, 31 gave it no response and 2 serve pages that do not exist until scripts run. Of the 105 a machine could read, not one reached 70 out of 100, and the field is led by Renault at 69, with Valeo next at 68. Every figure here is a first-party measurement, the full dated result set is archived, and we re-run the scan and report the movement.

Skip to the full league table ↓

The sixty-second read

  • The finding: 105 of the 179 sites we approached could be read by a machine, and not one of them reached 70 out of 100 on the Crane Index.
  • The money: when a buyer asks an engine to shortlist suppliers, an illegible site is simply not on the list. The demand does not vanish, it goes to a legible competitor free, while your paid channels buy it back at a rising cost per acquisition.
  • The pattern to watch: in the two flagship studies, the FTSE 100 and the UK's biggest online retailers, one mechanical habit separated the top of the field from the bottom, valid structured data and one identity a machine can resolve. That is a markup sprint, not a rebuild, so a median can move faster than a board expects.

The full ranked field follows. Or test yourself first: the free scanner takes a minute.

Across the 105 readable sites the Crane Index ran from 20 to 69. Not one reached 70, 20 sat between 55 and 69, 41 between 40 and 54, and 44 below 40. The strongest of the three reads was Agent Readiness at a median of 62, and the weakest was Brand Representation at 13, whether a machine can confirm from your own site who you are.

The Crane Index

Automotive — Crane Index (AI Visibility Suite)

Measured 6 August 2026 · 105 of 179 sites readable by a machine · tap a column to sort, a row to open the full breakdown

Download the board report
# Crane IndexThe composite of the three reads: one number for how well a machine can find, act on and trust this site. Ranked highest to lowest. AI Search ReadinessCan the engines that read the live site, AI Overviews, Perplexity, ChatGPT with search, resolve the company and extract what it sells, to whom? Entity coherence, structured data, extractable answers. Agent ReadinessCan an automated agent get in and act? Door-open access for AI crawlers, machine-readable actions, operability, discovery. Brand RepresentationCan a machine confirm from the site who this company is? Identity markup, disambiguation to the real-world entity, authority links, rights signals. Details
1 Renaultrenaultgroup.com 69 69 82 55

AI Search · 69

Entity coherence69
Structured data57
Extractable answers33
Readability85
Access96

Agent · 82

Crawler access100
Machine actions71
Operability80
Discovery75

Representation · 55

Identity50
Disambiguation30
Authority links60
Rights signals100
Crane Index over time63 to 69 (+6 since 1 August 2026)
70 55 40 1 August 2026: 636 August 2026: 69
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

2 Valeovaleo.com 68 79 89 35

AI Search · 79

Entity coherence69
Structured data79
Extractable answers83
Readability100
Access96

Agent · 89

Crawler access100
Machine actions71
Operability90
Discovery100

Representation · 35

Identity50
Disambiguation30
Authority links10
Rights signals50
  • 1 insecure HTTP resource on a secure page
Crane Index over time69 to 68 (-1 since 1 August 2026)
70 55 40 1 August 2026: 696 August 2026: 68
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

3 Daciarenaultgroup.com/nos-marques 67 66 82 54

AI Search · 66

Entity coherence81
Structured data57
Extractable answers50
Readability100
Access96

Agent · 82

Crawler access100
Machine actions71
Operability80
Discovery75

Representation · 54

Identity50
Disambiguation30
Authority links60
Rights signals100
  • Title likely truncated in results (over 65 characters)
Crane Index over time66 to 67 (+1 since 1 August 2026)
70 55 40 1 August 2026: 666 August 2026: 67
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

4= Garrett Motiongarrettmotion.com 66 78 76 44

AI Search · 78

Entity coherence86
Structured data57
Extractable answers67
Readability100
Access100

Agent · 76

Crawler access100
Machine actions71
Operability55
Discovery75

Representation · 44

Identity79
Disambiguation30
Authority links20
Rights signals50
  • 1 insecure HTTP resource on a secure page
  • 2 images missing alt text
  • Interactive CAPTCHA present; autonomous agents cannot complete it
Crane Index over time67 to 66 (-1 since 1 August 2026)
70 55 40 1 August 2026: 676 August 2026: 66
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

4= Mahindramahindra.com 66 68 81 48

AI Search · 68

Entity coherence58
Structured data29
Extractable answers83
Readability100
Access78

Agent · 81

Crawler access100
Machine actions0
Operability100
Discovery75

Representation · 48

Identity50
Disambiguation30
Authority links20
Rights signals100
  • Multiple H1 headings (13)
  • 2 images missing alt text
  • No machine-readable action found
Crane Index over time60 to 66 (+6 since 1 August 2026)
70 55 40 1 August 2026: 606 August 2026: 66
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

4= Peroduaperodua.com.my 66 77 95 25

AI Search · 77

Entity coherence83
Structured data100
Extractable answers67
Readability100
Access96

Agent · 95

Crawler access100
Machine actions100
Operability100
Discovery100

Representation · 25

Identity50
Disambiguation0
Authority links30
Rights signals50
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time76 to 66 (-10 since 1 August 2026)
70 55 40 1 August 2026: 766 August 2026: 66
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

7 Cox Automotivecoxautoinc.com 64 72 88 31

AI Search · 72

Entity coherence64
Structured data57
Extractable answers67
Readability100
Access96

Agent · 88

Crawler access100
Machine actions71
Operability100
Discovery75

Representation · 31

Identity50
Disambiguation30
Authority links10
Rights signals50
  • 1 insecure HTTP resource on a secure page
  • 12 images missing alt text
Crane Index over time66 to 64 (-2 since 1 August 2026)
70 55 40 1 August 2026: 666 August 2026: 64
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

8 Gordon Murray Automotivegordonmurray.com 63 66 74 49

AI Search · 66

Entity coherence75
Structured data21
Extractable answers33
Readability85
Access96

Agent · 74

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 49

Identity79
Disambiguation30
Authority links40
Rights signals50
  • No H1 heading on the page
  • No machine-readable action found
Crane Index over time57 to 63 (+6 since 1 August 2026)
70 55 40 1 August 2026: 576 August 2026: 63
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

9 Morgan Motor Companymorgan-motor.com 60 71 69 40

AI Search · 71

Entity coherence67
Structured data79
Extractable answers67
Readability100
Access96

Agent · 69

Crawler access100
Machine actions71
Operability75
Discovery75

Representation · 40

Identity50
Disambiguation0
Authority links70
Rights signals50
  • 1 insecure HTTP resource on a secure page
  • 1 image missing alt text
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time67 to 60 (-7 since 1 August 2026)
70 55 40 1 August 2026: 676 August 2026: 60
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

10 Adientadient.com 58 64 86 25

AI Search · 64

Entity coherence42
Structured data57
Extractable answers67
Readability75
Access96

Agent · 86

Crawler access100
Machine actions71
Operability95
Discovery75

Representation · 25

Identity50
Disambiguation0
Authority links10
Rights signals50
  • 3 images missing alt text
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time59 to 58 (-1 since 1 August 2026)
70 55 40 1 August 2026: 596 August 2026: 58
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

11 Audiaudi.com/en 57 61 81 28

AI Search · 61

Entity coherence47
Structured data57
Extractable answers67
Readability90
Access100

Agent · 81

Crawler access100
Machine actions71
Operability95
Discovery75

Representation · 28

Identity50
Disambiguation0
Authority links30
Rights signals100
  • Meta description over 180 characters
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time65 to 57 (-8 since 1 August 2026)
70 55 40 1 August 2026: 656 August 2026: 57
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

12= Bentleybentleymotors.com/en.html 56 69 61 38

AI Search · 69

Entity coherence72
Structured data68
Extractable answers67
Readability90
Access83

Agent · 61

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 38

Identity50
Disambiguation0
Authority links30
Rights signals100
  • Title likely truncated in results (over 65 characters)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time58 to 56 (-2 since 1 August 2026)
70 55 40 1 August 2026: 586 August 2026: 56
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

12= Linamarlinamar.com 56 65 76 28

AI Search · 65

Entity coherence42
Structured data43
Extractable answers67
Readability100
Access96

Agent · 76

Crawler access63
Machine actions71
Operability95
Discovery75

Representation · 28

Identity50
Disambiguation0
Authority links10
Rights signals50
  • 35 insecure HTTP resources on a secure page
  • Some AI agents refused at the edge (OAI-SearchBot)
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time56 to 56 (+0 since 1 August 2026)
70 55 40 1 August 2026: 566 August 2026: 56
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

12= Lincolnlincoln.com 56 70 74 25

AI Search · 70

Entity coherence67
Structured data93
Extractable answers50
Readability90
Access65

Agent · 74

Crawler access63
Machine actions100
Operability80
Discovery25

Representation · 25

Identity50
Disambiguation0
Authority links10
Rights signals50
  • 8 insecure HTTP resources on a secure page
  • Multiple H1 headings (5)
  • 7 images missing alt text
Crane Index over time
Measured 6 August 2026. The line builds with each monthly re-scan, so the movement becomes a matter of record.

Verified measurement: the Crane Index certificate, scores exactly as published.

12= Nexteer Automotivenexteer.com 56 58 87 23

AI Search · 58

Entity coherence42
Structured data57
Extractable answers33
Readability45
Access96

Agent · 87

Crawler access100
Machine actions71
Operability95
Discovery75

Representation · 23

Identity50
Disambiguation0
Authority links0
Rights signals50
  • 2 insecure HTTP resources on a secure page
  • Multiple H1 headings (8)
  • 18 images missing alt text
Crane Index over time55 to 56 (+1 since 1 August 2026)
70 55 40 1 August 2026: 556 August 2026: 56
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

12= Scaniascania.com 56 66 70 33

AI Search · 66

Entity coherence75
Structured data68
Extractable answers67
Readability100
Access83

Agent · 70

Crawler access100
Machine actions71
Operability80
Discovery75

Representation · 33

Identity79
Disambiguation0
Authority links10
Rights signals50
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time67 to 56 (-11 since 1 August 2026)
70 55 40 1 August 2026: 676 August 2026: 56
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

17= JCT600jct600.co.uk 55 68 71 26

AI Search · 68

Entity coherence78
Structured data32
Extractable answers67
Readability100
Access83

Agent · 71

Crawler access100
Machine actions0
Operability95
Discovery100

Representation · 26

Identity50
Disambiguation0
Authority links0
Rights signals50
  • Multiple H1 headings (4)
  • 4 images missing alt text
  • No machine-readable action found
Crane Index over time55 to 55 (+0 since 1 August 2026)
70 55 40 1 August 2026: 556 August 2026: 55
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

17= Lucid Motorslucidmotors.com 55 62 68 35

AI Search · 62

Entity coherence72
Structured data43
Extractable answers50
Readability100
Access96

Agent · 68

Crawler access100
Machine actions0
Operability80
Discovery75

Representation · 35

Identity50
Disambiguation100
Authority links50
Rights signals50
  • Multiple H1 headings (2)
  • No machine-readable action found
Crane Index over time66 to 55 (-11 since 1 August 2026)
70 55 40 1 August 2026: 666 August 2026: 55
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

17= TI Fluid Systemsaftermarket.tiautomotive.com 55 59 69 38

AI Search · 59

Entity coherence36
Structured data79
Extractable answers50
Readability85
Access83

Agent · 69

Crawler access100
Machine actions71
Operability75
Discovery75

Representation · 38

Identity50
Disambiguation0
Authority links60
Rights signals50
  • 4 insecure HTTP resources on a secure page
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time57 to 55 (-2 since 1 August 2026)
70 55 40 1 August 2026: 576 August 2026: 55
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

17= Volvo Groupvolvogroup.com/en 55 56 82 26

AI Search · 56

Entity coherence44
Structured data29
Extractable answers50
Readability100
Access78

Agent · 82

Crawler access100
Machine actions71
Operability75
Discovery75

Representation · 26

Identity50
Disambiguation0
Authority links20
Rights signals50
  • No canonical URL declared
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time55 to 55 (+0 since 1 August 2026)
70 55 40 1 August 2026: 556 August 2026: 55
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

21= Harley-Davidsonharley-davidson.com/us/en/index.html 52 62 62 33

AI Search · 62

Entity coherence67
Structured data21
Extractable answers50
Readability100
Access93

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 33

Identity50
Disambiguation30
Authority links10
Rights signals50
  • Multiple H1 headings (2)
  • No machine-readable action found
Crane Index over time54 to 52 (-2 since 1 August 2026)
70 55 40 1 August 2026: 546 August 2026: 52
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

21= Maxxismaxxis.com/us 52 46 91 20

AI Search · 46

Entity coherence53
Structured data57
Extractable answers0
Readability100
Access96

Agent · 91

Crawler access100
Machine actions71
Operability95
Discovery100

Representation · 20

Identity50
Disambiguation0
Authority links0
Rights signals100
  • No H1 heading on the page
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time58 to 52 (-6 since 1 August 2026)
70 55 40 1 August 2026: 586 August 2026: 52
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

23= Mahlemahle.com 51 48 87 19

AI Search · 48

Entity coherence31
Structured data21
Extractable answers33
Readability100
Access83

Agent · 87

Crawler access100
Machine actions71
Operability95
Discovery75

Representation · 19

Identity29
Disambiguation0
Authority links10
Rights signals50
  • No H1 heading on the page
  • No canonical URL declared
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time51 to 51 (+0 since 1 August 2026)
70 55 40 1 August 2026: 516 August 2026: 51
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

23= Sytner Groupsytner.co.uk 51 54 69 31

AI Search · 54

Entity coherence86
Structured data43
Extractable answers33
Readability100
Access74

Agent · 69

Crawler access100
Machine actions71
Operability80
Discovery75

Representation · 31

Identity79
Disambiguation100
Authority links60
Rights signals50
  • No H1 heading on the page
Crane Index over time74 to 51 (-23 since 1 August 2026)
70 55 40 1 August 2026: 746 August 2026: 51
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

25= Magna Internationalmagna.com 50 60 68 21

AI Search · 60

Entity coherence69
Structured data43
Extractable answers67
Readability100
Access83

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 21

Identity79
Disambiguation30
Authority links10
Rights signals50
  • 1 insecure HTTP resource on a secure page
  • No machine-readable action found
Crane Index over time60 to 50 (-10 since 1 August 2026)
70 55 40 1 August 2026: 606 August 2026: 50
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

25= Marellimarelli.com 50 57 65 28

AI Search · 57

Entity coherence31
Structured data21
Extractable answers67
Readability90
Access100

Agent · 65

Crawler access100
Machine actions0
Operability75
Discovery100

Representation · 28

Identity50
Disambiguation0
Authority links20
Rights signals100
  • 9 images missing alt text
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time53 to 50 (-3 since 1 August 2026)
70 55 40 1 August 2026: 536 August 2026: 50
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

25= Michelinmichelin.com 50 64 62 24

AI Search · 64

Entity coherence25
Structured data32
Extractable answers33
Readability90
Access74

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 24

Identity50
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • Title likely truncated in results (over 65 characters)
  • No canonical URL declared
Crane Index over time43 to 50 (+7 since 1 August 2026)
70 55 40 1 August 2026: 436 August 2026: 50
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

25= Vertu Motorsvertumotors.com 50 54 68 28

AI Search · 54

Entity coherence86
Structured data79
Extractable answers67
Readability90
Access78

Agent · 68

Crawler access100
Machine actions0
Operability100
Discovery100

Representation · 28

Identity79
Disambiguation60
Authority links80
Rights signals50
  • No machine-readable action found
Crane Index over time73 to 50 (-23 since 1 August 2026)
70 55 40 1 August 2026: 736 August 2026: 50
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

29= Arnold Clarkarnoldclark.com 49 57 68 23

AI Search · 57

Entity coherence81
Structured data21
Extractable answers83
Readability100
Access91

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 23

Identity79
Disambiguation0
Authority links50
Rights signals50
  • 1 image missing alt text
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time62 to 49 (-13 since 1 August 2026)
70 55 40 1 August 2026: 626 August 2026: 49
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

29= Goodyeargoodyear.com 49 51 78 17

AI Search · 51

Entity coherence58
Structured data21
Extractable answers17
Readability70
Access91

Agent · 78

Crawler access100
Machine actions71
Operability65
Discovery75

Representation · 17

Identity50
Disambiguation30
Authority links0
Rights signals50
  • Thin content (under 250 words)
Crane Index over time56 to 49 (-7 since 1 August 2026)
70 55 40 1 August 2026: 566 August 2026: 49
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

31= Kiakia.com/us/en 48 54 63 28

AI Search · 54

Entity coherence75
Structured data43
Extractable answers50
Readability90
Access74

Agent · 63

Crawler access100
Machine actions0
Operability80
Discovery75

Representation · 28

Identity79
Disambiguation0
Authority links20
Rights signals50
  • 2 insecure HTTP resources on a secure page
  • Multiple H1 headings (2)
  • 21 images missing alt text
Crane Index over time54 to 48 (-6 since 1 August 2026)
70 55 40 1 August 2026: 546 August 2026: 48
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

31= Volkswagenvolkswagen.de/de.html 48 58 53 33

AI Search · 58

Entity coherence58
Structured data57
Extractable answers50
Readability100
Access91

Agent · 53

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 33

Identity50
Disambiguation0
Authority links70
Rights signals50
  • Multiple H1 headings (5)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time56 to 48 (-8 since 1 August 2026)
70 55 40 1 August 2026: 566 August 2026: 48
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

33= MAN Truck & Busman.eu/global/en/homepage.html 47 60 68 13

AI Search · 60

Entity coherence3
Structured data32
Extractable answers100
Readability100
Access74

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time47 to 47 (+0 since 1 August 2026)
70 55 40 1 August 2026: 476 August 2026: 47
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

33= XPengxpeng.com 47 58 61 23

AI Search · 58

Entity coherence31
Structured data43
Extractable answers33
Readability85
Access91

Agent · 61

Crawler access100
Machine actions0
Operability65
Discovery75

Representation · 23

Identity50
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • 2 images missing alt text
  • No machine-readable action found
Crane Index over time45 to 47 (+2 since 1 August 2026)
70 55 40 1 August 2026: 456 August 2026: 47
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

35= Genesisgenesis.com/us/en/home 46 47 74 18

AI Search · 47

Entity coherence3
Structured data11
Extractable answers50
Readability80
Access78

Agent · 74

Crawler access100
Machine actions0
Operability75
Discovery100

Representation · 18

Identity0
Disambiguation0
Authority links20
Rights signals50
  • 1 invalid structured-data block
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (6)
Crane Index over time40 to 46 (+6 since 1 August 2026)
70 55 40 1 August 2026: 406 August 2026: 46
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

35= Motorpointmotorpoint.co.uk 46 50 65 24

AI Search · 50

Entity coherence75
Structured data43
Extractable answers50
Readability100
Access83

Agent · 65

Crawler access100
Machine actions0
Operability80
Discovery75

Representation · 24

Identity71
Disambiguation30
Authority links50
Rights signals50
  • No machine-readable action found
Crane Index over time60 to 46 (-14 since 1 August 2026)
70 55 40 1 August 2026: 606 August 2026: 46
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

35= Rimac Automobilirimac-automobili.com 46 49 80 9

AI Search · 49

Entity coherence14
Structured data57
Extractable answers0
Readability70
Access96

Agent · 80

Crawler access100
Machine actions71
Operability45
Discovery75

Representation · 9

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • 1 insecure HTTP resource on a secure page
  • Action surface appears client-side rendered; agents may see little
Crane Index over time41 to 46 (+5 since 1 August 2026)
70 55 40 1 August 2026: 416 August 2026: 46
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

35= Sonic Automotivesonicautomotive.com 46 42 54 43

AI Search · 42

Entity coherence25
Structured data21
Extractable answers67
Readability70
Access85

Agent · 54

Crawler access63
Machine actions0
Operability85
Discovery100

Representation · 43

Identity50
Disambiguation60
Authority links20
Rights signals50
  • Heading levels skip from H1 to H3
  • 5 images missing alt text
  • Meta description over 180 characters
Crane Index over time52 to 46 (-6 since 1 August 2026)
70 55 40 1 August 2026: 526 August 2026: 46
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

39= Alexander Dennisalexander-dennis.com 45 52 76 8

AI Search · 52

Entity coherence14
Structured data57
Extractable answers67
Readability80
Access87

Agent · 76

Crawler access63
Machine actions71
Operability95
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Missing meta description
  • Some AI agents refused at the edge (ClaudeBot)
Crane Index over time
Measured 6 August 2026. The line builds with each monthly re-scan, so the movement becomes a matter of record.

Verified measurement: the Crane Index certificate, scores exactly as published.

39= Ariel Motor Companyarielmotor.co.uk 45 50 67 18

AI Search · 50

Entity coherence47
Structured data79
Extractable answers33
Readability70
Access87

Agent · 67

Crawler access100
Machine actions71
Operability60
Discovery75

Representation · 18

Identity50
Disambiguation0
Authority links60
Rights signals50
  • 1 insecure HTTP resource on a secure page
  • Thin content (under 250 words)
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time59 to 45 (-14 since 1 August 2026)
70 55 40 1 August 2026: 596 August 2026: 45
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

41 Bridgestonebridgestone.com/regional/north_america/united_states.html 44 51 56 24

AI Search · 51

Entity coherence67
Structured data21
Extractable answers17
Readability40
Access87

Agent · 56

Crawler access100
Machine actions0
Operability65
Discovery25

Representation · 24

Identity50
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • 1 insecure HTTP resource on a secure page
  • 1 image missing alt text
Crane Index over time41 to 44 (+3 since 1 August 2026)
70 55 40 1 August 2026: 416 August 2026: 44
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

42= Cupracupra.com/en 43 54 62 12

AI Search · 54

Entity coherence3
Structured data0
Extractable answers67
Readability100
Access91

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 12

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time40 to 43 (+3 since 1 August 2026)
70 55 40 1 August 2026: 406 August 2026: 43
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

42= Daimler Truckdaimlertruck.com/en 43 50 69 9

AI Search · 50

Entity coherence14
Structured data32
Extractable answers33
Readability100
Access96

Agent · 69

Crawler access100
Machine actions0
Operability100
Discovery75

Representation · 9

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • Heading levels skip from H1 to H3
Crane Index over time42 to 43 (+1 since 1 August 2026)
70 55 40 1 August 2026: 426 August 2026: 43
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

42= Subarusubaru.com 43 48 62 18

AI Search · 48

Entity coherence58
Structured data29
Extractable answers33
Readability100
Access83

Agent · 62

Crawler access100
Machine actions0
Operability80
Discovery75

Representation · 18

Identity50
Disambiguation0
Authority links20
Rights signals50
  • No H1 heading on the page
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time49 to 43 (-6 since 1 August 2026)
70 55 40 1 August 2026: 496 August 2026: 43
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

45= Continentalcontinental.com/en 42 47 68 11

AI Search · 47

Entity coherence3
Structured data7
Extractable answers67
Readability100
Access91

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 11

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time44 to 42 (-2 since 1 August 2026)
70 55 40 1 August 2026: 446 August 2026: 42
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

45= Land Roverlandrover.com/market-selector/index.html 42 46 62 17

AI Search · 46

Entity coherence3
Structured data21
Extractable answers33
Readability100
Access87

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 17

Identity0
Disambiguation0
Authority links0
Rights signals50
  • 1 insecure HTTP resource on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • No machine-readable action found
Crane Index over time38 to 42 (+4 since 1 August 2026)
70 55 40 1 August 2026: 386 August 2026: 42
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

45= LG Energy Solutionlgensol.com/kr/index 42 51 62 13

AI Search · 51

Entity coherence61
Structured data43
Extractable answers33
Readability100
Access87

Agent · 62

Crawler access100
Machine actions0
Operability95
Discovery25

Representation · 13

Identity50
Disambiguation0
Authority links0
Rights signals50
  • 3 insecure HTTP resources on a secure page
  • Heading levels skip from H1 to H3
  • 1 image missing alt text
Crane Index over time48 to 42 (-6 since 1 August 2026)
70 55 40 1 August 2026: 486 August 2026: 42
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

45= Norton Motorcyclesnortonmotorcycles.com/en-us 42 51 45 30

AI Search · 51

Entity coherence58
Structured data21
Extractable answers50
Readability85
Access87

Agent · 45

Crawler access100
Machine actions0
Operability80
Discovery100

Representation · 30

Identity50
Disambiguation0
Authority links0
Rights signals100
  • Multiple H1 headings (2)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time51 to 42 (-9 since 1 August 2026)
70 55 40 1 August 2026: 516 August 2026: 42
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

45= Polestarpolestar.com/us 42 54 62 10

AI Search · 54

Entity coherence3
Structured data57
Extractable answers67
Readability100
Access87

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time45 to 42 (-3 since 1 August 2026)
70 55 40 1 August 2026: 456 August 2026: 42
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

50= DAF Trucksdaf.com/en/sites-landing 41 49 66 8

AI Search · 49

Entity coherence3
Structured data11
Extractable answers67
Readability90
Access83

Agent · 66

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • 1 invalid structured-data block
  • 11 insecure HTTP resources on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
Crane Index over time39 to 41 (+2 since 1 August 2026)
70 55 40 1 August 2026: 396 August 2026: 41
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

50= Giti Tiregiti.com 41 50 65 9

AI Search · 50

Entity coherence3
Structured data21
Extractable answers50
Readability100
Access96

Agent · 65

Crawler access100
Machine actions71
Operability80
Discovery75

Representation · 9

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (3)
  • Interactive CAPTCHA present; autonomous agents cannot complete it
Crane Index over time47 to 41 (-6 since 1 August 2026)
70 55 40 1 August 2026: 476 August 2026: 41
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

50= Nokian Tyresnokiantyres.com 41 45 68 9

AI Search · 45

Entity coherence3
Structured data7
Extractable answers50
Readability70
Access83

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 9

Identity0
Disambiguation0
Authority links0
Rights signals50
  • 3 insecure HTTP resources on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (2)
Crane Index over time39 to 41 (+2 since 1 August 2026)
70 55 40 1 August 2026: 396 August 2026: 41
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

50= Piaggio Grouppiaggiogroup.com/en 41 45 68 9

AI Search · 45

Entity coherence3
Structured data0
Extractable answers67
Readability80
Access87

Agent · 68

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 9

Identity0
Disambiguation0
Authority links0
Rights signals50
  • 2 insecure HTTP resources on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • Missing meta description
Crane Index over time40 to 41 (+1 since 1 August 2026)
70 55 40 1 August 2026: 406 August 2026: 41
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

50= Triumph Motorcyclestriumphmotorcycles.co.uk 41 50 53 19

AI Search · 50

Entity coherence36
Structured data21
Extractable answers50
Readability100
Access78

Agent · 53

Crawler access63
Machine actions0
Operability75
Discovery75

Representation · 19

Identity50
Disambiguation0
Authority links10
Rights signals50
  • Multiple H1 headings (3)
  • Some AI agents refused at the edge (GPTBot)
  • No machine-readable action found
Crane Index over time44 to 41 (-3 since 1 August 2026)
70 55 40 1 August 2026: 446 August 2026: 41
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

55= Boschbosch.com 40 46 62 12

AI Search · 46

Entity coherence3
Structured data0
Extractable answers67
Readability100
Access91

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 12

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time41 to 40 (-1 since 1 August 2026)
70 55 40 1 August 2026: 416 August 2026: 40
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

55= Hyundaihyundaiusa.com/us/en 40 33 66 20

AI Search · 33

Entity coherence3
Structured data0
Extractable answers17
Readability100
Access87

Agent · 66

Crawler access100
Machine actions0
Operability80
Discovery100

Representation · 20

Identity0
Disambiguation0
Authority links20
Rights signals100
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • 3 images missing alt text
Crane Index over time40 to 40 (+0 since 1 August 2026)
70 55 40 1 August 2026: 406 August 2026: 40
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

55= Jaguarjaguar.com/en-xi/jdx/market-selector.html 40 48 62 9

AI Search · 48

Entity coherence3
Structured data21
Extractable answers33
Readability100
Access87

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 9

Identity0
Disambiguation0
Authority links0
Rights signals50
  • 2 insecure HTTP resources on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • Title likely truncated in results (over 65 characters)
Crane Index over time38 to 40 (+2 since 1 August 2026)
70 55 40 1 August 2026: 386 August 2026: 40
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

55= Listers Grouplisters.co.uk 40 52 57 12

AI Search · 52

Entity coherence3
Structured data21
Extractable answers67
Readability100
Access83

Agent · 57

Crawler access63
Machine actions0
Operability95
Discovery75

Representation · 12

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • 1 image missing alt text
  • Some AI agents refused at the edge (PerplexityBot, ClaudeBot, GPTBot)
Crane Index over time40 to 40 (+0 since 1 August 2026)
70 55 40 1 August 2026: 406 August 2026: 40
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

55= Rivianrivian.com 40 49 62 10

AI Search · 49

Entity coherence3
Structured data0
Extractable answers67
Readability100
Access96

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • 1 image missing alt text
  • No machine-readable action found
Crane Index over time41 to 40 (-1 since 1 August 2026)
70 55 40 1 August 2026: 416 August 2026: 40
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

55= Skodaskoda-auto.com 40 49 63 9

AI Search · 49

Entity coherence14
Structured data32
Extractable answers17
Readability85
Access87

Agent · 63

Crawler access100
Machine actions0
Operability80
Discovery75

Representation · 9

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (3)
  • No machine-readable action found
Crane Index over time38 to 40 (+2 since 1 August 2026)
70 55 40 1 August 2026: 386 August 2026: 40
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

55= ZF Friedrichshafenzf.com/mobile/en/homepage/homepage.html 40 48 62 9

AI Search · 48

Entity coherence3
Structured data21
Extractable answers67
Readability100
Access83

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 9

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • 1 image missing alt text
  • No machine-readable action found
Crane Index over time41 to 40 (-1 since 1 August 2026)
70 55 40 1 August 2026: 416 August 2026: 40
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

62= Big Motoring Worldbigmotoringworld.co.uk 38 37 63 13

AI Search · 37

Entity coherence3
Structured data0
Extractable answers17
Readability80
Access91

Agent · 63

Crawler access100
Machine actions0
Operability80
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • 43 images missing alt text
  • Title likely truncated in results (over 65 characters)
Crane Index over time36 to 38 (+2 since 1 August 2026)
70 55 40 1 August 2026: 366 August 2026: 38
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

62= Dana Incorporateddana.com 38 38 66 9

AI Search · 38

Entity coherence3
Structured data0
Extractable answers83
Readability90
Access87

Agent · 66

Crawler access100
Machine actions0
Operability95
Discovery75

Representation · 9

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time43 to 38 (-5 since 1 August 2026)
70 55 40 1 August 2026: 436 August 2026: 38
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

62= Kumho Tirekumhotireusa.com 38 42 63 8

AI Search · 42

Entity coherence3
Structured data0
Extractable answers50
Readability100
Access87

Agent · 63

Crawler access100
Machine actions0
Operability80
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (3)
  • 19 images missing alt text
Crane Index over time38 to 38 (+0 since 1 August 2026)
70 55 40 1 August 2026: 386 August 2026: 38
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

65= KTMktm.com/en-us.html 37 39 62 10

AI Search · 39

Entity coherence3
Structured data7
Extractable answers17
Readability80
Access83

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • 1 insecure HTTP resource on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
Crane Index over time34 to 37 (+3 since 1 August 2026)
70 55 40 1 August 2026: 346 August 2026: 37
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

65= Maruti Suzukimarutisuzuki.com 37 40 62 8

AI Search · 40

Entity coherence3
Structured data0
Extractable answers50
Readability65
Access89

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Title likely truncated in results (over 65 characters)
  • Meta description over 180 characters
Crane Index over time36 to 37 (+1 since 1 August 2026)
70 55 40 1 August 2026: 366 August 2026: 37
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

65= McLaren Automotivemclaren.com 37 45 53 14

AI Search · 45

Entity coherence3
Structured data0
Extractable answers0
Readability60
Access70

Agent · 53

Crawler access100
Machine actions0
Operability45
Discovery75

Representation · 14

Identity0
Disambiguation0
Authority links0
Rights signals50
  • Action surface appears client-side rendered; agents may see little
  • No machine-readable entity (Organisation / Brand / Person)
  • No canonical URL declared
Crane Index over time21 to 37 (+16 since 1 August 2026)
70 55 40 1 August 2026: 216 August 2026: 37
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

65= SEATseat.com 37 39 62 10

AI Search · 39

Entity coherence3
Structured data0
Extractable answers50
Readability85
Access87

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (6)
  • No machine-readable action found
Crane Index over time37 to 37 (+0 since 1 August 2026)
70 55 40 1 August 2026: 376 August 2026: 37
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

69= Aisinaisin.com/en 36 35 62 10

AI Search · 35

Entity coherence3
Structured data7
Extractable answers33
Readability90
Access74

Agent · 62

Crawler access100
Machine actions0
Operability95
Discovery25

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Meta description over 180 characters
  • No canonical URL declared
Crane Index over time36 to 36 (+0 since 1 August 2026)
70 55 40 1 August 2026: 366 August 2026: 36
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

69= American Axle & Manufacturingaam.com 36 34 63 12

AI Search · 34

Entity coherence3
Structured data0
Extractable answers33
Readability80
Access74

Agent · 63

Crawler access100
Machine actions0
Operability80
Discovery75

Representation · 12

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No H1 heading on the page
  • 4 insecure HTTP resources on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
Crane Index over time37 to 36 (-1 since 1 August 2026)
70 55 40 1 August 2026: 376 August 2026: 36
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

69= Caterham Carscaterhamcars.com/en 36 30 62 17

AI Search · 30

Entity coherence67
Structured data43
Extractable answers17
Readability75
Access87

Agent · 62

Crawler access100
Machine actions0
Operability85
Discovery75

Representation · 17

Identity50
Disambiguation30
Authority links10
Rights signals50
  • 12 images missing alt text
  • No machine-readable action found
Crane Index over time51 to 36 (-15 since 1 August 2026)
70 55 40 1 August 2026: 516 August 2026: 36
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

69= Dowlais Groupdowlais.com 36 38 59 10

AI Search · 38

Entity coherence3
Structured data0
Extractable answers67
Readability75
Access83

Agent · 59

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time39 to 36 (-3 since 1 August 2026)
70 55 40 1 August 2026: 396 August 2026: 36
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

69= Learlear.com 36 36 62 10

AI Search · 36

Entity coherence3
Structured data0
Extractable answers33
Readability100
Access83

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (5)
  • Heading levels skip from H1 to H3
Crane Index over time37 to 36 (-1 since 1 August 2026)
70 55 40 1 August 2026: 376 August 2026: 36
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

69= Peterbiltpeterbilt.com 36 44 57 8

AI Search · 44

Entity coherence3
Structured data0
Extractable answers83
Readability85
Access78

Agent · 57

Crawler access100
Machine actions0
Operability60
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • 2 insecure HTTP resources on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • No canonical URL declared
Crane Index over time38 to 36 (-2 since 1 August 2026)
70 55 40 1 August 2026: 386 August 2026: 36
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

69= Royal Enfieldroyalenfield.com/us/en/home 36 41 56 12

AI Search · 41

Entity coherence3
Structured data21
Extractable answers17
Readability100
Access91

Agent · 56

Crawler access63
Machine actions0
Operability95
Discovery75

Representation · 12

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • 3 images missing alt text
Crane Index over time38 to 36 (-2 since 1 August 2026)
70 55 40 1 August 2026: 386 August 2026: 36
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

76= Changan Automobileglobalchangan.com 35 38 56 11

AI Search · 38

Entity coherence3
Structured data0
Extractable answers33
Readability100
Access87

Agent · 56

Crawler access100
Machine actions0
Operability75
Discovery25

Representation · 11

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • No sitemap discoverable
Crane Index over time35 to 35 (+0 since 1 August 2026)
70 55 40 1 August 2026: 356 August 2026: 35
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

76= Forviaforvia.com/en 35 42 51 11

AI Search · 42

Entity coherence3
Structured data7
Extractable answers67
Readability80
Access87

Agent · 51

Crawler access63
Machine actions0
Operability75
Discovery75

Representation · 11

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • 7 images missing alt text
  • Meta description over 180 characters
Crane Index over time36 to 35 (-1 since 1 August 2026)
70 55 40 1 August 2026: 366 August 2026: 35
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

78= Emil Frey Groupemilfrey.ch/de 34 44 49 10

AI Search · 44

Entity coherence3
Structured data0
Extractable answers67
Readability85
Access83

Agent · 49

Crawler access63
Machine actions0
Operability75
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (6)
  • 1 image missing alt text
Crane Index over time
Measured 6 August 2026. The line builds with each monthly re-scan, so the movement becomes a matter of record.

Verified measurement: the Crane Index certificate, scores exactly as published.

78= Nissannissan-global.com/EN 34 31 62 10

AI Search · 31

Entity coherence3
Structured data0
Extractable answers17
Readability75
Access87

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • Meta description over 180 characters
Crane Index over time35 to 34 (-1 since 1 August 2026)
70 55 40 1 August 2026: 356 August 2026: 34
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

80= Citroencitroen.com/en 33 29 62 8

AI Search · 29

Entity coherence3
Structured data0
Extractable answers0
Readability80
Access87

Agent · 62

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • No canonical URL declared
Crane Index over time33 to 33 (+0 since 1 August 2026)
70 55 40 1 August 2026: 336 August 2026: 33
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

80= Lotus Carslotuscars.com/en-US 33 25 59 15

AI Search · 25

Entity coherence3
Structured data0
Extractable answers0
Readability80
Access83

Agent · 59

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 15

Identity0
Disambiguation0
Authority links0
Rights signals100
  • 1 insecure HTTP resource on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • No machine-readable action found
Crane Index over time35 to 33 (-2 since 1 August 2026)
70 55 40 1 August 2026: 356 August 2026: 33
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

82= Aptivaptiv.com 32 35 52 8

AI Search · 35

Entity coherence3
Structured data0
Extractable answers67
Readability100
Access83

Agent · 52

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No machine-readable action found
  • No authoritative sameAs links to disambiguate the entity
Crane Index over time39 to 32 (-7 since 1 August 2026)
70 55 40 1 August 2026: 396 August 2026: 32
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

82= Aston Martinastonmartin.com/en/welcome 32 30 58 8

AI Search · 30

Entity coherence3
Structured data0
Extractable answers0
Readability50
Access74

Agent · 58

Crawler access100
Machine actions0
Operability45
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • Action surface appears client-side rendered; agents may see little
  • No machine-readable entity (Organisation / Brand / Person)
  • Title likely truncated in results (over 65 characters)
Crane Index over time28 to 32 (+4 since 1 August 2026)
70 55 40 1 August 2026: 286 August 2026: 32
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

82= Copartcopart.com 32 28 60 8

AI Search · 28

Entity coherence3
Structured data0
Extractable answers50
Readability55
Access74

Agent · 60

Crawler access100
Machine actions0
Operability80
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (3)
  • 8 images missing alt text
Crane Index over time35 to 32 (-3 since 1 August 2026)
70 55 40 1 August 2026: 356 August 2026: 32
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

82= Gentexgentex.com 32 32 54 9

AI Search · 32

Entity coherence3
Structured data0
Extractable answers0
Readability50
Access70

Agent · 54

Crawler access100
Machine actions0
Operability65
Discovery25

Representation · 9

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • 2 insecure HTTP resources on a secure page
  • Missing title tag
Crane Index over time27 to 32 (+5 since 1 August 2026)
70 55 40 1 August 2026: 276 August 2026: 32
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

82= Great Wall Motorsgwm-global.com 32 26 62 9

AI Search · 26

Entity coherence3
Structured data0
Extractable answers0
Readability35
Access76

Agent · 62

Crawler access100
Machine actions0
Operability60
Discovery100

Representation · 9

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • 4 insecure HTTP resources on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
Crane Index over time30 to 32 (+2 since 1 August 2026)
70 55 40 1 August 2026: 306 August 2026: 32
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

82= Ivecoiveco.com/global/redirect 32 29 59 8

AI Search · 29

Entity coherence3
Structured data0
Extractable answers0
Readability75
Access91

Agent · 59

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • 1 insecure HTTP resource on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
Crane Index over time33 to 32 (-1 since 1 August 2026)
70 55 40 1 August 2026: 336 August 2026: 32
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

82= Zero Motorcycleszeromotorcycles.com 32 29 58 8

AI Search · 29

Entity coherence3
Structured data0
Extractable answers33
Readability60
Access91

Agent · 58

Crawler access100
Machine actions0
Operability60
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • No canonical URL declared
  • Thin content (under 250 words)
Crane Index over time34 to 32 (-2 since 1 August 2026)
70 55 40 1 August 2026: 346 August 2026: 32
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

89 Porscheporsche.com/usa/?cs_redirect=1 31 22 61 9

AI Search · 22

Entity coherence3
Structured data21
Extractable answers17
Readability70
Access74

Agent · 61

Crawler access100
Machine actions0
Operability60
Discovery75

Representation · 9

Identity0
Disambiguation0
Authority links10
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Thin content (under 250 words)
  • No machine-readable action found
Crane Index over time33 to 31 (-2 since 1 August 2026)
70 55 40 1 August 2026: 336 August 2026: 31
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

90= CarMaxcarmax.com 30 41 34 16

AI Search · 41

Entity coherence58
Structured data21
Extractable answers0
Readability70
Access78

Agent · 34

Crawler access100
Machine actions0
Operability50
Discovery75

Representation · 16

Identity29
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • Action surface appears client-side rendered; agents may see little
  • Thin content (under 250 words)
Crane Index over time30 to 30 (+0 since 1 August 2026)
70 55 40 1 August 2026: 306 August 2026: 30
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

90= INEOS Automotiveineosgrenadier.com 30 24 57 8

AI Search · 24

Entity coherence3
Structured data11
Extractable answers0
Readability50
Access78

Agent · 57

Crawler access100
Machine actions0
Operability45
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • 1 invalid structured-data block
  • Content appears client-side rendered; static AI crawlers may see little text
  • Action surface appears client-side rendered; agents may see little
Crane Index over time29 to 30 (+1 since 1 August 2026)
70 55 40 1 August 2026: 296 August 2026: 30
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

90= Yamaha Motoryamaha-motor.com 30 23 58 8

AI Search · 23

Entity coherence3
Structured data0
Extractable answers17
Readability50
Access74

Agent · 58

Crawler access100
Machine actions0
Operability60
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (8)
  • Meta description over 180 characters
Crane Index over time31 to 30 (-1 since 1 August 2026)
70 55 40 1 August 2026: 316 August 2026: 30
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

93= Alpinealpinecars.com 29 27 49 10

AI Search · 27

Entity coherence3
Structured data0
Extractable answers0
Readability60
Access57

Agent · 49

Crawler access100
Machine actions0
Operability45
Discovery25

Representation · 10

Identity0
Disambiguation0
Authority links0
Rights signals50
  • Action surface appears client-side rendered; agents may see little
  • No machine-readable entity (Organisation / Brand / Person)
  • 2 images missing alt text
Crane Index over time21 to 29 (+8 since 1 August 2026)
70 55 40 1 August 2026: 216 August 2026: 29
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

93= Tennecotenneco.com 29 29 51 8

AI Search · 29

Entity coherence3
Structured data0
Extractable answers33
Readability80
Access96

Agent · 51

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • 5 images missing alt text
Crane Index over time36 to 29 (-7 since 1 August 2026)
70 55 40 1 August 2026: 366 August 2026: 29
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

95= BYDbyd.com/us 28 23 52 8

AI Search · 23

Entity coherence3
Structured data0
Extractable answers0
Readability40
Access87

Agent · 52

Crawler access100
Machine actions0
Operability60
Discovery25

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • No machine-readable entity (Organisation / Brand / Person)
  • 12 images missing alt text
Crane Index over time28 to 28 (+0 since 1 August 2026)
70 55 40 1 August 2026: 286 August 2026: 28
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

95= Lamborghinilamborghini.com/en-en 28 29 47 8

AI Search · 29

Entity coherence3
Structured data7
Extractable answers33
Readability85
Access96

Agent · 47

Crawler access63
Machine actions0
Operability75
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • 1 insecure HTTP resource on a secure page
  • No machine-readable entity (Organisation / Brand / Person)
  • Some AI agents refused at the edge (ClaudeBot)
Crane Index over time33 to 28 (-5 since 1 August 2026)
70 55 40 1 August 2026: 336 August 2026: 28
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

95= Toyo Tirestoyotires.com 28 45 30 10

AI Search · 45

Entity coherence3
Structured data11
Extractable answers50
Readability90
Access83

Agent · 30

Crawler access25
Machine actions71
Operability100
Discovery75

Representation · 10

Identity0
Disambiguation0
Authority links20
Rights signals50
  • 1 invalid structured-data block
  • 11 insecure HTTP resources on a secure page
  • AI agents are refused at the edge (CDN/WAF), not just in robots.txt
Crane Index over time29 to 28 (-1 since 1 August 2026)
70 55 40 1 August 2026: 296 August 2026: 28
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

98 Geelygeely.com 27 22 43 15

AI Search · 22

Entity coherence3
Structured data0
Extractable answers0
Readability70
Access76

Agent · 43

Crawler access100
Machine actions0
Operability75
Discovery75

Representation · 15

Identity0
Disambiguation0
Authority links0
Rights signals100
  • No machine-readable entity (Organisation / Brand / Person)
  • No canonical URL declared
  • No machine-readable action found
Crane Index over time34 to 27 (-7 since 1 August 2026)
70 55 40 1 August 2026: 346 August 2026: 27
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

99= Koenigseggkoenigsegg.com 26 30 40 8

AI Search · 30

Entity coherence3
Structured data0
Extractable answers50
Readability60
Access78

Agent · 40

Crawler access100
Machine actions0
Operability60
Discovery25

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No machine-readable entity (Organisation / Brand / Person)
  • Multiple H1 headings (2)
  • 1 image missing alt text
Crane Index over time32 to 26 (-6 since 1 August 2026)
70 55 40 1 August 2026: 326 August 2026: 26
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

99= Toyotatoyota.com 26 34 30 13

AI Search · 34

Entity coherence3
Structured data21
Extractable answers17
Readability100
Access57

Agent · 30

Crawler access0
Machine actions0
Operability75
Discovery75

Representation · 13

Identity0
Disambiguation0
Authority links20
Rights signals50
  • No H1 heading on the page
  • AI agents are refused at the edge (CDN/WAF), not just in robots.txt
  • No machine-readable entity (Organisation / Brand / Person)
Crane Index over time25 to 26 (+1 since 1 August 2026)
70 55 40 1 August 2026: 256 August 2026: 26
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

101= BorgWarnerborgwarner.com/home 25 36 30 9

AI Search · 36

Entity coherence3
Structured data0
Extractable answers50
Readability75
Access70

Agent · 30

Crawler access25
Machine actions0
Operability75
Discovery25

Representation · 9

Identity0
Disambiguation0
Authority links0
Rights signals50
  • AI agents are refused at the edge (CDN/WAF), not just in robots.txt
  • No machine-readable entity (Organisation / Brand / Person)
  • No sitemap discoverable
Crane Index over time24 to 25 (+1 since 1 August 2026)
70 55 40 1 August 2026: 246 August 2026: 25
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

101= smartglobal.smart.com 25 26 34 15

AI Search · 26

Entity coherence3
Structured data0
Extractable answers0
Readability65
Access87

Agent · 34

Crawler access100
Machine actions0
Operability45
Discovery75

Representation · 15

Identity0
Disambiguation0
Authority links0
Rights signals100
  • No H1 heading on the page
  • Action surface appears client-side rendered; agents may see little
  • No machine-readable entity (Organisation / Brand / Person)
Crane Index over time25 to 25 (+0 since 1 August 2026)
70 55 40 1 August 2026: 256 August 2026: 25
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

103 Li Autolixiang.com 22 24 34 8

AI Search · 24

Entity coherence3
Structured data0
Extractable answers0
Readability60
Access83

Agent · 34

Crawler access100
Machine actions0
Operability50
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • 1 insecure HTTP resource on a secure page
  • Content appears client-side rendered; static AI crawlers may see little text
Crane Index over time22 to 22 (+0 since 1 August 2026)
70 55 40 1 August 2026: 226 August 2026: 22
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

104 Lynk & Colynkco.com 21 20 34 8

AI Search · 20

Entity coherence3
Structured data0
Extractable answers0
Readability35
Access78

Agent · 34

Crawler access100
Machine actions0
Operability35
Discovery75

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • No H1 heading on the page
  • Content appears client-side rendered; static AI crawlers may see little text
  • Action surface appears client-side rendered; agents may see little
Crane Index over time21 to 21 (+0 since 1 August 2026)
70 55 40 1 August 2026: 216 August 2026: 21
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

105 Kenworthkenworth.com 20 17 34 8

AI Search · 17

Entity coherence3
Structured data0
Extractable answers0
Readability25
Access65

Agent · 34

Crawler access100
Machine actions0
Operability45
Discovery25

Representation · 8

Identity0
Disambiguation0
Authority links0
Rights signals50
  • Missing title tag
  • Action surface appears client-side rendered; agents may see little
  • No machine-readable entity (Organisation / Brand / Person)
Crane Index over time20 to 20 (+0 since 1 August 2026)
70 55 40 1 August 2026: 206 August 2026: 20
1 August 20266 August 2026

Verified measurement: the Crane Index certificate, scores exactly as published.

Invisible by choice: the 74 locked doors ↓

These names have no score for a sharper reason: their sites would not let a machine reader in at all. They refused it outright, gave it nothing, or serve pages that are empty until scripts run, and the crawlers and shopping agents AI engines send live in the same data centres our reader does. One fair caveat, stated plainly: a site that verifies crawlers by network may admit engines it recognises while refusing ours, so they are reported as unmeasured, never scored. But a door bolted against unknown machines is a posture, and it is one the machines now bringing buyers will meet first.

Lexus · script-only pageHonda · refused the readerAcura · refused the readerInfiniti · no responseMazda · no responseMitsubishi Motors · no responseSuzuki · no responseBugatti · refused the readerBMW · no responseMINI · no responseRolls-Royce Motor Cars · no responseMercedes-Benz · refused the readerStellantis · refused the readerPeugeot · refused the readerDS Automobiles · refused the readerOpel · refused the readerVauxhall · refused the readerFiat · refused the readerAlfa Romeo · no responseLancia · no responseMaserati · refused the readerJeep · refused the readerDodge · refused the readerRam Trucks · refused the readerChrysler · refused the readerFord · no responseGeneral Motors · refused the readerChevrolet · refused the readerGMC · refused the readerCadillac · refused the readerBuick · refused the readerVolvo Cars · refused the readerZeekr · no responseFerrari · refused the readerPagani · refused the readerTesla · refused the readerNIO · no responseLeapmotor · no responseSAIC Motor · no responseMG Motor UK · refused the readerChery · no responseGAC Group · no responseTata Motors · refused the readerProton · no responseVinFast · refused the readerDucati · refused the readerKawasaki Motors · script-only pageIndian Motorcycle · refused the readerIsuzu · no responseHino Motors · no responseAshok Leyland · refused the readerCummins · refused the readerWrightbus · refused the readerPirelli · no responseHankook Tire · no responseYokohama · no responseApollo Tyres · no responseDenso · no responseSchaeffler · no responseYazaki · no responseAutoliv · refused the readerVisteon · refused the readerBrembo · no responseOPmobility · no responseCATL · no responseInchcape · no responseLookers · refused the readerConstellation Automotive Group · refused the readerAuto Trader · refused the readerGroup 1 Automotive · refused the readerLithia Motors · no responseAutoNation · refused the readerAsbury Automotive Group · refused the readerCarvana · refused the reader
The picture in one chart

Every readable site, plotted: found by AI (across) against trusted by AI (up). Measured 6 August 2026.

Found and trusted: above 55 on both 0 100 AI SEARCH READINESS → can engines find you BRAND REPRESENTATION → can machines trust you 55 55 Renault: AI Search 69, Representation 55 Valeo: AI Search 79, Representation 35 Dacia: AI Search 66, Representation 54 Garrett Motion: AI Search 78, Representation 44 Mahindra: AI Search 68, Representation 48 Perodua: AI Search 77, Representation 25 Cox Automotive: AI Search 72, Representation 31 Gordon Murray Automotive: AI Search 66, Representation 49 Morgan Motor Company: AI Search 71, Representation 40 Adient: AI Search 64, Representation 25 Audi: AI Search 61, Representation 28 Bentley: AI Search 69, Representation 38 Linamar: AI Search 65, Representation 28 Lincoln: AI Search 70, Representation 25 Nexteer Automotive: AI Search 58, Representation 23 Scania: AI Search 66, Representation 33 JCT600: AI Search 68, Representation 26 Lucid Motors: AI Search 62, Representation 35 TI Fluid Systems: AI Search 59, Representation 38 Volvo Group: AI Search 56, Representation 26 Harley-Davidson: AI Search 62, Representation 33 Maxxis: AI Search 46, Representation 20 Mahle: AI Search 48, Representation 19 Sytner Group: AI Search 54, Representation 31 Magna International: AI Search 60, Representation 21 Marelli: AI Search 57, Representation 28 Michelin: AI Search 64, Representation 24 Vertu Motors: AI Search 54, Representation 28 Arnold Clark: AI Search 57, Representation 23 Goodyear: AI Search 51, Representation 17 Kia: AI Search 54, Representation 28 Volkswagen: AI Search 58, Representation 33 MAN Truck & Bus: AI Search 60, Representation 13 XPeng: AI Search 58, Representation 23 Genesis: AI Search 47, Representation 18 Motorpoint: AI Search 50, Representation 24 Rimac Automobili: AI Search 49, Representation 9 Sonic Automotive: AI Search 42, Representation 43 Alexander Dennis: AI Search 52, Representation 8 Ariel Motor Company: AI Search 50, Representation 18 Bridgestone: AI Search 51, Representation 24 Cupra: AI Search 54, Representation 12 Daimler Truck: AI Search 50, Representation 9 Subaru: AI Search 48, Representation 18 Continental: AI Search 47, Representation 11 Land Rover: AI Search 46, Representation 17 LG Energy Solution: AI Search 51, Representation 13 Norton Motorcycles: AI Search 51, Representation 30 Polestar: AI Search 54, Representation 10 DAF Trucks: AI Search 49, Representation 8 Giti Tire: AI Search 50, Representation 9 Nokian Tyres: AI Search 45, Representation 9 Piaggio Group: AI Search 45, Representation 9 Triumph Motorcycles: AI Search 50, Representation 19 Bosch: AI Search 46, Representation 12 Hyundai: AI Search 33, Representation 20 Jaguar: AI Search 48, Representation 9 Listers Group: AI Search 52, Representation 12 Rivian: AI Search 49, Representation 10 Skoda: AI Search 49, Representation 9 ZF Friedrichshafen: AI Search 48, Representation 9 Big Motoring World: AI Search 37, Representation 13 Dana Incorporated: AI Search 38, Representation 9 Kumho Tire: AI Search 42, Representation 8 KTM: AI Search 39, Representation 10 Maruti Suzuki: AI Search 40, Representation 8 McLaren Automotive: AI Search 45, Representation 14 SEAT: AI Search 39, Representation 10 Aisin: AI Search 35, Representation 10 American Axle & Manufacturing: AI Search 34, Representation 12 Caterham Cars: AI Search 30, Representation 17 Dowlais Group: AI Search 38, Representation 10 Lear: AI Search 36, Representation 10 Peterbilt: AI Search 44, Representation 8 Royal Enfield: AI Search 41, Representation 12 Changan Automobile: AI Search 38, Representation 11 Forvia: AI Search 42, Representation 11 Emil Frey Group: AI Search 44, Representation 10 Nissan: AI Search 31, Representation 10 Citroen: AI Search 29, Representation 8 Lotus Cars: AI Search 25, Representation 15 Aptiv: AI Search 35, Representation 8 Aston Martin: AI Search 30, Representation 8 Copart: AI Search 28, Representation 8 Gentex: AI Search 32, Representation 9 Great Wall Motors: AI Search 26, Representation 9 Iveco: AI Search 29, Representation 8 Zero Motorcycles: AI Search 29, Representation 8 Porsche: AI Search 22, Representation 9 CarMax: AI Search 41, Representation 16 INEOS Automotive: AI Search 24, Representation 8 Yamaha Motor: AI Search 23, Representation 8 Alpine: AI Search 27, Representation 10 Tenneco: AI Search 29, Representation 8 BYD: AI Search 23, Representation 8 Lamborghini: AI Search 29, Representation 8 Toyo Tires: AI Search 45, Representation 10 Geely: AI Search 22, Representation 15 Koenigsegg: AI Search 30, Representation 8 Toyota: AI Search 34, Representation 13 BorgWarner: AI Search 36, Representation 9 smart: AI Search 26, Representation 15 Li Auto: AI Search 24, Representation 8 Lynk & Co: AI Search 20, Representation 8 Kenworth: AI Search 17, Representation 8 Crane Index · measured 2026-08-06 · thecraneconsultancy.com/research/
The gold dashed lines sit at 55 on both reads, the level below which the engines we prompted began to omit or invent. The top-right quadrant is found and trusted on both. Hover any dot for the company.

A low score says a site is hard for a machine to read, not that the business is anything other than excellent at what it does. The 74 sites a reader could not enter are reported as unmeasured, never scored zero. The stakes are on the record: in 2026, Google reported that its AI Mode in Search had passed a billion monthly users, and the machine-readable layer these scanners read is the structured data Google Search Central documents. How to read this table, and the full method →

The full report

The full Automotive report

The complete ranked field, the sites a machine could not read, the quadrant, the method and the three moves to make first, in one board-ready document. Read it here, or download it to share.

Your browser cannot display the PDF here. Open the Automotive report ↗

Open full screen ↗Download the PDF ↓

Score your own domain before you brief anyone. The free AI Search Readiness scanner is the same instrument behind this table and takes about a minute. A result below 55 means an engine is already handing your shortlist slot to whoever in your category is legible. Prefer the whole field watched for you? Daily reconnaissance of your domain beside the competitors you choose is £1,600 a year ex VAT.

This benchmark is re-run on the first of each month, every company named and every score re-measurable live, so the movement becomes public record. The top of every measured cohort sits in the leaderboard, and the full programme is at Crane Index Research.

Licensed CC BY 4.0. Cite as: The Crane Index, Automotive AI visibility benchmark, The Crane Consultancy, measured 6 August 2026. https://thecraneconsultancy.com/research/automotive-ai-visibility/

The field a machine can reach but cannot name

The most telling figure in this run is the gap sitting inside it. Automotive sites score a median of 62 on Agent Readiness, whether an automated agent can reach and act on the site, yet only 13 on Brand Representation, whether a machine can confirm from your own site who you are. In plain terms, an automated reader can usually get onto a car firm's pages and move around them, but it struggles to confirm who the firm is, which marques it sells and how the parts fit together. A machine that reaches your stock without being sure whose stock it is will hesitate before naming you.

A long tail of forecourts an assistant never reaches

The centre of the field sits low. The median Crane Index score across the automotive sites measured was 41, among the weaker fields we track, and 44 sites scored under 40, a heavy weak tail rather than a handful of stragglers. Counting every site below 55, 85 sat there. Beyond the scored group, another 74 sites could not be read cleanly at all: 41 refused the automated request outright and 31 returned nothing an engine could use. A refused or empty page is the plainest form of AI search invisibility. The assistant moves to the next dealer without pausing, and the enquiry goes with it.

One operator, many franchises, no identity to settle

The weakness in brand representation has a very automotive cause. A large dealer group runs many franchise marques under one operator, often across dozens of separate sites, with no single consistent statement of who owns what and which showroom sells which brand. A person navigates this by instinct. A machine cannot. When the same group describes itself one way on this page and another way on that one, an engine cannot settle on a single identity to attach a model or a location to, so it attaches the enquiry to a rival whose site says plainly who it is. This says nothing about the cars or the service, only about how readable the structure is to software.

What puts a car firm back in the answer

The remedy is rarely a rebuild. The strongest sites in this run show what a clean read looks like. Renault led the field at 69 well clear of the median of 41, though not one site cleared the Strong band of 70, so the room to lead this field is wide open.

Three moves lift an automotive site fastest. Put valid structured data, the machine-readable labelling engines rely on, on the pages carrying your models, specifications and stock, so a reader takes the range, the trim and the price without having to run a configurator or a dealer-locator tool. State one consistent identity for the group and for each franchise, worded the same way everywhere, so a machine can settle who you are. And make sure the automated request is answered rather than turned away, since a page an engine cannot open scores nothing at all.

You can see where a single site stands in a few minutes with the free AI readability check, and read exactly how the score is built in the methodology. For a group tracking its own sites and its rivals month by month, continuous monitoring runs from £1,600 a year ex VAT. The car firms an engine will name, quote and recommend first are the ones it can read without guessing.

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The Senior Mind

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Nicholas Crane, founder of The Crane Consultancy
Nic Crane · Founder

A decade engineering profit at scale.

Led paid media for the LUSH Cosmetics global digital transformation across sixteen markets, recognised by Welocalize as Best Global Client Team. A power user of HTML, CSS, JavaScript and GTM, now applying that technical depth to AI search: structured data, entity signals and the machine readability that decides visibility in Google AI Overviews and answer engines. Google Partner. Stape Partner. Amazon Ads Partner.

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