The most AI‑readable sites, by industry.
The top of every published Crane Index™ benchmark, in one document. Each site is given the same three deterministic reads, whether AI search can find and cite it, whether an agent can act on it, and whether a machine can confirm who it is. This is the monthly roll of honour: the highest scores in each list, every company named, every score verifiable live. It is re-run on the first of each month, so the movement becomes public record.
21 benchmarks, and the site leading each one.
Ranked by composite, so the leader of the whole field comes first. Each name links its full industry benchmark and each score can be checked live on the same scanners that set it.
| # | Organisation | Benchmark | Crane Index™ | AI Search | Agent | Representation | Verify |
|---|---|---|---|---|---|---|---|
| 1= | Dynatracedynatrace.com | Technology and Software1st of 123 measured | 88 | 89 | 94 | 81 | Verify live → |
| 1= | University of Kentkent.ac.uk | Universities1st of 116 measured | 88 | 86 | 97 | 81 | Verify live → |
| 3 | Orangetheory Fitnessorangetheory.com | Hospitality and Leisure1st of 121 measured | 79 | 86 | 83 | 69 | Verify live → |
| 4= | Fettes Collegefettes.com | Education1st of 91 measured | 78 | 74 | 91 | 68 | Verify live → |
| 4= | OVO Energyovoenergy.com | Energy and Utilities1st of 120 measured | 78 | 91 | 97 | 46 | Verify live → |
| 4= | LegalZoomlegalzoom.com | Legal Services1st of 135 measured | 78 | 78 | 90 | 67 | Verify live → |
| 4= | Wessex Internetwessexinternet.com | Telecommunications1st of 133 measured | 78 | 90 | 79 | 66 | Verify live → |
| 8= | Vertu Motorsvertumotors.com | Automotive1st of 102 measured | 77 | 79 | 72 | 81 | Verify live → |
| 8= | Everesteverestglobal.com | Insurance1st of 124 measured | 77 | 72 | 83 | 76 | Verify live → |
| 10= | Fidelity Investmentsfidelity.com | Financial Services1st of 122 measured | 76 | 74 | 89 | 66 | Verify live → |
| 10= | Hologichologic.com | Healthcare and Pharmaceuticals1st of 132 measured | 76 | 77 | 90 | 61 | Verify live → |
| 10= | Faber & Faberfaber.co.uk | Media and Entertainmentjoint 1st of 125 measured | 76 | 71 | 76 | 81 | Verify live → |
| 10= | AppFolioappfolio.com | Real Estate and Propertyjoint 1st of 126 measured | 76 | 78 | 94 | 57 | Verify live → |
| 10= | Interflorainterflora.co.uk | UK Ecommerce1st of 75 measured | 76 | 71 | 86 | 70 | Verify live → |
| 15= | Tapestrytapestry.com | Consumer Goods1st of 119 measured | 75 | 75 | 83 | 68 | Verify live → |
| 15= | Cherry Bekaertcbh.com | Professional Services1st of 144 measured | 75 | 80 | 92 | 54 | Verify live → |
| 17= | Agilityagility.com | Transport and Logistics1st of 107 measured | 73 | 77 | 89 | 52 | Verify live → |
| 17= | Princess Cruisesprincess.com | Travel and Tourism1st of 86 measured | 73 | 81 | 84 | 54 | Verify live → |
| 19 | Konecraneskonecranes.com | Manufacturing and Industrialjoint 1st of 131 measured | 72 | 76 | 77 | 64 | Verify live → |
| 20= | GSKgsk.com | FTSE 1001st of 41 measured | 65 | 70 | 89 | 37 | Verify live → |
| 20= | Cornwall Airport Newquaycornwallairportnewquay.com | UK Airports1st of 22 measured | 65 | 80 | 76 | 38 | Verify live → |
Every score in the leaderboard is one click from its full field.
The leaderboard names each benchmark's No.1. Each benchmark page carries the full ranked field, the sites a machine could not read, the method and the three moves to make first, all live and re-measurable.
Free to cite and republish with attribution (CC BY 4.0). Cite as: The Crane Index™, the AI readability benchmark. The Crane Consultancy. thecraneconsultancy.com/research/ · Press and downloads
Questions about the Crane Index
What does the Crane Index measure?
How readable and well-optimised a site is for AI, drawn live from its real pages across three deterministic reads: whether an AI engine can retrieve and cite it, whether an agent can act on it, and whether it is described accurately. Each is scored out of 100, and the composite is the Crane Index.
Why does AI readability matter now?
Because discovery is moving. In 2026, Google reported that its AI Mode in Search had passed a billion monthly users. What an assistant can read of an organisation comes down to the machine-readable layer of its site, the structured data Google Search Central documents.
How often is it re-run?
Every month, on the first, so the movement is a matter of public record rather than a single snapshot. Every constituent is named, ranked and archived, and each score can be re-run live against the site as it stands today.
The senior read,
once a week.
Most marketing newsletters are noise on a schedule. This is not that. Once a week I send a short, considered read on the shifts that actually change what you should do, across the AI shift, PPC, technical SEO and analytics. Filtered, weighted and signed off by me before it goes out. The judgement is mine, and now you can hear every edition in my own voice.
Nic CraneFounder, The Crane Consultancy
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