Answer Engine Optimisation (AEO)
- FAQ, HowTo & Article schema
- Question-led content structure
- Featured snippet & AI Overview capture
- Concise, chunkable answers
- Speakable markup
Serving the United States Remotely
PPC, AI Search & Technical SEO Consultancy · United States
Commercial
Velocity.
In the United States.
Your agency is still running last year's playbook. One senior operator owns PPC, AI search and technical SEO across the United States, from audit to invoice, run from the UK on daily time-zone overlap, and builds the commercial edge that decides who dominates 2027.
Verified Infrastructure Partners
PPC Consultancy in the United States
The US PPC consultancy
The US PPC consultancy
built around profit.
Pay-per-click (PPC) is paid, auction-based advertising across Google Ads, Microsoft Advertising, Meta and LinkedIn, where you pay only when someone clicks, measured against profit, not vanity metrics. Mid-market businesses in the United States meet the same failure from PPC agencies and SEO agencies the world over: technically active accounts, commercially adrift results. Account managers rotate. Junior staff run the work. Nobody holds the full picture.
The Crane Consultancy is a senior-led PPC and SEO consultancy, not an agency. One practitioner holds the entire engagement: paid search, paid social, server-side tracking, technical SEO and the financial logic that connects them. Every decision is filtered through one question: does this compound your profit? In 2026, with paid auctions tighter and search itself splitting between Google and AI answers, that question carries more weight than it ever has.
The United States is the largest and most competitive paid-media market in the world, where cost-per-click in many categories runs well above anything in Europe and the distance between a well-run account and a poorly-run one is measured in very large absolute sums every month. It is also the market where buyers have moved fastest to AI answer engines, which makes how a brand is read by those systems a commercial question rather than a technical footnote.
The practice already works with US clients, including the language-services group BIG Language Solutions, run from the United Kingdom with daily time-zone overlap and direct access to the founder. At this level distance is not the variable that decides a result; senior, undivided ownership is, and a transatlantic engagement strips out the agency layers without diluting the attention on the account.
AI Search Optimisation in the United States
Win the AI search era
Win the AI search era
in the United States.
Search in 2026 no longer ends at a list of blue links. US buyers, ahead of almost every other market, now put their questions to Google AI Overviews, to ChatGPT, Gemini, Perplexity and Copilot, and act on a single synthesised answer. If your business is not named in that answer, a competitor is.
This is the discipline of AI search optimisation: the architectural work that decides whether large language models can read your business, trust it and cite it. It divides into Answer Engine Optimisation, AEO, the structure that wins direct answers and AI Overviews, and Generative Engine Optimisation, GEO, the entity and authority signals that make a model recommend you by name. It is a technical exercise, not a content mill. Most US websites lose here for the same handful of reasons: weak entity signals, missing or broken schema, and pages an AI reads as plain text rather than a defined business with services, locations and proof.
The practice treats this as core engineering. Structured data, a coherent entity graph, machine-readable content, an llms.txt discovery file, fast Core Web Vitals and disciplined crawl-budget hygiene are built so the model finds you, parses you and quotes you. The work is grounded in how classic search, AI Overviews and answer engines behave today, and built to still hold in 2027 rather than be unpicked a year later. In a market adopting AI search this fast, that is the difference between being the answer and being invisible.
Generative Engine Optimisation (GEO)
- Entity graph & knowledge signals
- E-E-A-T & verified authorship
- Citation likelihood
- Brand sentiment & share of voice
- Consistent NAP & identifiers
Machine-Readable Foundations
- Schema.org structured data
- Open Graph & card integrity
- llms.txt & semantic HTML
- Core Web Vitals
- Crawl-budget & indexation hygiene
SEO Consultancy in the United States
Technical SEO consultancy
Technical SEO consultancy
for US businesses.
Most US SEO agencies optimise for rankings. The Crane Consultancy optimises for revenue. Technical SEO, server-side tracking and conversion architecture are built to serve the paid media stack, not compete with it.
Paid Media
- Google Search & Shopping
- Microsoft Advertising
- Meta (Facebook & Instagram)
- LinkedIn B2B Acquisition
- YouTube & Display
- Amazon Performance Ads
Technical SEO
- Technical Site Audits
- Core Web Vitals
- Schema & Structured Data
- Crawlability & Indexation
- AI Crawl Readiness
- On-Page Optimisation
Commercial Intelligence
- Server-Side Tracking
- Attribution Modelling
- Conversion Rate Optimisation
- Advanced Data Analytics
- Bespoke Reporting
Data & Automation in the United States
Turn data into decisions
Turn data into decisions
across the United States.
Most businesses operating across the United States collect more data than they use and run more by hand than they should. The practice closes both gaps.
The same forensic mind that runs the media builds the layer beneath it: clean measurement you can trust, dashboards that report profit rather than vanity, and automation that removes the manual work quietly draining the week. Where it earns its place, practical AI is put to work inside the business, from Claude and Gemini to bespoke internal tools, as an edge rather than novelty. Across US markets the result is plain: better decisions, made faster, on numbers that hold up.
Analytics & Measurement
- GA4 & Server-Side Tracking
- Consent Mode v2
- Attribution Modelling
- Revenue & Pipeline Dashboards
- Conversion Rate Optimisation
Automation & Integration
- Workflow & Task Automation
- CRM Integration (Zoho, HubSpot)
- API & Systems Connection
- Spreadsheet & Reporting Automation
- Lead Routing & Sync
AI in the Business
- AI Workflow Integration
- Claude & Gemini Deployment
- Document & Content Automation
- Custom Internal Tools
- Practical AI Adoption
United States Sector Experience
PPC and SEO for the US
PPC and SEO for the US
across every sector.
The practice works with mid-market US businesses across the following sectors. B2B lead generation, B2C and full omnichannel e-commerce engagements are all taken on.
Technology & SaaS
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
E-commerce
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Professional Services
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Language Services
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Historical Execution
Proven at global scale.
Proven at global scale.
Applied across the US.
The founder's track record includes the global digital transformation of LUSH Cosmetics across sixteen markets, and the same forensic discipline he brought to it is applied to every US engagement, regardless of size.
One practitioner.
Every channel. Every week.
Nic Crane · Founder
A decade engineering profit at scale.
Architect of the LUSH Cosmetics global digital transformation across sixteen markets, recognised by Welocalize as Best Global Client Team. Former Paid Media Enablement and Commerce Lead at Adapt and Head of Paid Media at Navigate, leading programmes across attraction, conservation and tourism portfolios.
Most recently engaged as Digital Data and Analytics lead through the Everywhen brand launch, securing data integrity across a migration spanning Towergate Insurance and forty other brands. A power user of HTML, CSS, JavaScript and GTM, now applying that technical depth to AI search optimisation: structured data, entity signals and the machine readability that decides visibility in Google AI Overviews and answer engines. Meta Certified Media Buying Professional. Google Partner. Amazon Ads Partner.
The practice is based in the United Kingdom and works with US businesses remotely, from first audit to weekly optimisation. A working day that begins in the UK overlaps the US morning, so there is live contact every day rather than a handover into a void.
The senior mind that wins the work is the senior mind that does the work.
PPC Agency vs PPC Consultancy
Why US businesses choose
Why US businesses choose
a senior consultancy.
The typical PPC agency and SEO agency model has a structural flaw: the senior practitioner who wins the pitch is not the person who runs the account. Whoever has capacity inherits the work, while the senior who pitched moves to the next sale.
Geography has never been the thing that decides a paid-media result; seniority is. The best partner for a US business is not the largest agency in the nearest city but the one senior operator who holds the account without interruption, reviews it every week, and filters every decision through commercial profit rather than vanity metrics. From the United Kingdom, that is exactly what a US engagement gets: one practitioner who has run global programmes for household names, available directly, with daily time-zone overlap and none of the agency layers that put a junior between your budget and the expertise you contracted.
Operating Standards
What every US engagement
What every US engagement
guarantees.
Every engagement runs on four standing commitments, each a deliberate departure from how agencies typically operate.
i.
You own everything.
Every ad account, tag manager, analytics property and dashboard sits under your ownership. Always. We do not gatekeep your data.
ii.
No bait-and-switch.
The senior named on the proposal is the senior who does the work. No handover to a junior. No silent reassignment after the contract signs.
iii.
Live, not laminated.
Performance dashboards updated frequently. No vanity PDFs assembled the night before a quarterly review.
iv.
Direct line to the founder.
WhatsApp access to Nicholas, not a ticket queue. Ask the difficult question when you need to, in your working day or ours.
Results first.
The reviews follow.
Nic is an expert in his field, offering insight and reporting with real value, tailored to our needs.
In the two months since starting to work with Nic, I have been so impressed by his technical understanding across analytics and digital advertising. He has completely overhauled our data so we can see in detail what is happening and make better decisions, and reviewed all of our existing campaigns, which are already performing better. I cannot recommend Nic highly enough.
Nic manages our PPC campaigns with professionalism and expertise. He takes the time to understand our business, its objectives and the challenges we face, and is proactive in identifying opportunities to maximise results and return on investment.
Nic helped fill in the missing pieces on a complex data, attribution and privacy project, unearthing a series of unknown issues in the data stack and laying out a plan to remedy them that rolled out successfully. I would recommend Nic and The Crane Consultancy for their technical expertise and thorough understanding.
I have worked with Nic for several years and his attention to detail is second to none. He is extremely knowledgeable and very attentive, offering solutions and proactive in his suggestions.
Questions from US Businesses
PPC and SEO in the US:
PPC and SEO in the US:
common questions.
Do you work with US businesses from the UK?
Yes. The Crane Consultancy already works with US clients, including the language-services group BIG Language Solutions, run remotely from the United Kingdom. A working day that begins in the UK overlaps the US morning, so there is live contact every day rather than a handover into a void. US engagements include direct WhatsApp access to the founder, live performance dashboards and regular video sessions.
Are you a PPC agency or PPC consultancy?
The Crane Consultancy is a senior-led PPC and SEO consultancy, not a traditional PPC agency. One senior practitioner holds every US engagement from audit through to ongoing optimisation. There are no junior account managers, no team rotations and no handover documents. You work directly with the founder, Nicholas Crane, throughout the engagement.
How does a UK consultancy serve US clients across time zones?
Distance is not the variable that decides a paid-media result; senior, undivided ownership is. The UK working day overlaps the US morning on the East Coast and runs into the West Coast start, giving real-time contact every day. The rest is handled the way every modern account is handled: shared live dashboards, direct messaging access to the founder and scheduled video reviews. The result is the depth of a practitioner who has run global programmes for household names, without the agency layers in between.
Can you help my US business appear in AI search and Google AI Overviews?
Yes. This is a core part of the practice, and it matters in the US sooner than almost anywhere, because US buyers have moved fastest to AI answer engines. Buyers increasingly ask Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot for recommendations and act on a single synthesised answer. The Crane Consultancy builds the technical foundations that let those systems read, trust and cite your business: structured data and schema, a coherent entity graph, machine-readable content, an llms.txt discovery file and fast Core Web Vitals. This is the discipline of AI search optimisation, made up of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
What is AI search optimisation, and how is it different from SEO?
Traditional SEO earns rankings in a list of links. AI search optimisation earns visibility inside AI-generated answers, in Google AI Overviews and in large language models such as ChatGPT, Gemini and Perplexity. It splits into Answer Engine Optimisation (AEO), the structure that wins direct answers, and Generative Engine Optimisation (GEO), the entity and authority signals that make a model recommend you by name. For US businesses it is an architectural and technical exercise, not a content mill, and it sits alongside PPC and technical SEO in every engagement.
Beyond the United States
Senior PPC, AI Search & Technical SEO consultancy,
Senior PPC, AI Search & Technical SEO consultancy,
either side of the Atlantic.
US engagements are held to the same standard as the practice's UK work: one senior practitioner, profit-first, with measurement built to hold every channel accountable. The same senior-led PPC, AI search and SEO consultancy serves Bath, Bristol, London and cities across the United Kingdom.
About The Crane Consultancy in the United States
The facts, plainly stated.
The Crane Consultancy provides senior-led PPC, AI search optimisation and technical SEO consultancy to mid-market businesses across the United States, delivered remotely from the United Kingdom. It is a trading name of Crane Consultancy Limited, registered at Companies House under number 15526285, VAT number GB466677439, founded in 2024. The practice operates from Bath and Bristol, with a registered office at 45 Albemarle Street, Mayfair, London W1S 4JL. US clients are served entirely remotely, with daily time-zone overlap and direct access to the founder.
Every US engagement is held by one senior practitioner, the founder Nicholas Crane, from audit to invoice, with no account manager rotations and no junior handovers. The practice already works with US clients, including the language-services group BIG Language Solutions. Services include PPC across Google, Microsoft, Meta, LinkedIn, YouTube and Amazon; technical SEO; Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) for visibility in Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot; server-side tracking; and conversion rate optimisation. Nicholas Crane is a Google Partner, Stape Partner and Amazon Ads Partner, and led the LUSH Cosmetics global digital transformation across sixteen markets.
US Mandates
Start with a conversation.
A proper conversation with the person who would do the work. Tell me where you are and what you're weighing up, and you'll get an honest read on what I'd change, what I'd leave alone, and where the real upside is. No pitch, no rush.
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