Answer Engine Optimisation (AEO)
- FAQ, HowTo & Article schema
- Question-led content structure
- Featured snippet & AI Overview capture
- Concise, chunkable answers
- Speakable markup
Serving Asia-Pacific Remotely
PPC, AI Search & Technical SEO Consultancy · Asia-Pacific
Commercial
Velocity.
Across Asia-Pacific.
Your agency moves slower than your market. One senior operator owns PPC, AI search and technical SEO across Asia-Pacific, from audit to invoice, run to your market's clock, and builds the commercial edge that decides who dominates 2027.
Verified Infrastructure Partners
PPC Consultancy in Asia-Pacific
The Asia-Pacific PPC consultancy
The Asia-Pacific PPC consultancy
built around profit.
Pay-per-click (PPC) is paid, auction-based advertising across Google Ads, Microsoft Advertising, Meta and LinkedIn, where you pay only when someone clicks, measured against profit, not vanity metrics. Mid-market businesses across Asia-Pacific meet the same failure from PPC agencies and SEO agencies the world over: technically active accounts, commercially adrift results. Account managers rotate. Junior staff run the work. Nobody holds the full picture.
The Crane Consultancy is a senior-led PPC and SEO consultancy, not an agency. One practitioner holds the entire engagement: paid search, paid social, server-side tracking, technical SEO and the financial logic that connects them. Every decision is filtered through one question: does this compound your profit? In 2026, with paid auctions tighter and search itself splitting between Google and AI answers, that question carries more weight than it ever has.
Asia-Pacific is one of the most varied regions on earth, and the practice builds for that difference rather than averaging it away. From Australia and New Zealand to Singapore and Hong Kong, India and the fast-growing economies of South-East Asia, demand splinters by market, by language and by platform, across a population that is strongly mobile-first. A single regional setting that ignores this wastes budget in every market at once; mobile experience, local intent and per-market structure are where the result is actually won or lost.
Delivery from the United Kingdom is a practical strength here rather than a compromise. Because one senior practitioner owns the work end to end, it runs asynchronously and to your market's clock, with scheduled overlap windows and a direct line for anything live. At this level distance is not the variable that decides a result; senior, undivided ownership is.
AI Search Optimisation in Asia-Pacific
Win the AI search era
Win the AI search era
across Asia-Pacific.
Search in 2026 no longer ends at a list of blue links. Asia-Pacific buyers now put their questions to Google AI Overviews, to ChatGPT, Gemini, Perplexity and Copilot, and act on a single synthesised answer. If your business is not named in that answer, a competitor is.
This is the discipline of AI search optimisation: the architectural work that decides whether large language models can read your business, trust it and cite it. It divides into Answer Engine Optimisation, AEO, the structure that wins direct answers and AI Overviews, and Generative Engine Optimisation, GEO, the entity and authority signals that make a model recommend you by name. It is a technical exercise, not a content mill. Most websites lose here for the same handful of reasons: weak entity signals, missing or broken schema, and pages an AI reads as plain text rather than a defined business with services, locations and proof.
The practice treats this as core engineering. Structured data, a coherent entity graph, machine-readable content, an llms.txt discovery file, fast Core Web Vitals and disciplined crawl-budget hygiene are built so the model finds you, parses you and quotes you. The work is grounded in how classic search, AI Overviews and answer engines behave today, and built to still hold in 2027 rather than be unpicked a year later.
Generative Engine Optimisation (GEO)
- Entity graph & knowledge signals
- E-E-A-T & verified authorship
- Citation likelihood
- Brand sentiment & share of voice
- Consistent NAP & identifiers
Machine-Readable Foundations
- Schema.org structured data
- Open Graph & card integrity
- llms.txt & semantic HTML
- Core Web Vitals
- Crawl-budget & indexation hygiene
SEO Consultancy in Asia-Pacific
Technical SEO consultancy
Technical SEO consultancy
for Asia-Pacific businesses.
Most Asia-Pacific SEO agencies optimise for rankings. The Crane Consultancy optimises for revenue. Technical SEO, server-side tracking and conversion architecture are built to serve the paid media stack, not compete with it. With a strongly mobile-first audience across the region, mobile experience and Core Web Vitals are treated as commercial levers, not afterthoughts, and the measurement beneath it all is engineered to stay accurate where browser analytics quietly fail.
Paid Media
- Google Search & Shopping
- Microsoft Advertising
- Meta (Facebook & Instagram)
- LinkedIn B2B Acquisition
- YouTube & Display
- Amazon Performance Ads
Technical SEO
- Technical Site Audits
- Core Web Vitals
- Schema & Structured Data
- Crawlability & Indexation
- AI Crawl Readiness
- Mobile-First Optimisation
Commercial Intelligence
- Server-Side Tracking
- Attribution Modelling
- Conversion Rate Optimisation
- Advanced Data Analytics
- Bespoke Reporting
Data & Automation in Asia-Pacific
Turn data into decisions
Turn data into decisions
across Asia-Pacific.
Most businesses operating across Asia-Pacific collect more data than they use and run more by hand than they should. The practice closes both gaps.
The same forensic mind that runs the media builds the layer beneath it: clean measurement you can trust, dashboards that report profit rather than vanity, and automation that removes the manual work quietly draining the week. Where it earns its place, practical AI is put to work inside the business, from Claude and Gemini to bespoke internal tools, as an edge rather than novelty. Across multiple Asia-Pacific markets the result is plain: better decisions, made faster, on numbers that hold up.
Analytics & Measurement
- GA4 & Server-Side Tracking
- Consent Mode v2
- Attribution Modelling
- Revenue & Pipeline Dashboards
- Conversion Rate Optimisation
Automation & Integration
- Workflow & Task Automation
- CRM Integration (Zoho, HubSpot)
- API & Systems Connection
- Spreadsheet & Reporting Automation
- Lead Routing & Sync
AI in the Business
- AI Workflow Integration
- Claude & Gemini Deployment
- Document & Content Automation
- Custom Internal Tools
- Practical AI Adoption
Asia-Pacific Sector Experience
PPC and SEO across Asia-Pacific
PPC and SEO across Asia-Pacific
for every sector.
The practice works with mid-market Asia-Pacific businesses across the following sectors. B2B lead generation, B2C and full omnichannel e-commerce engagements are all taken on.
Technology & SaaS
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
E-commerce & Retail
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Travel & Hospitality
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Education & Professional Services
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Historical Execution
Proven at global scale.
Proven at global scale.
Applied across Asia-Pacific.
The founder's track record includes the global digital transformation of LUSH Cosmetics across sixteen markets, and the same forensic discipline he brought to it is applied to every Asia-Pacific engagement, regardless of size.
One practitioner.
Every channel. Every week.
Nic Crane · Founder
A decade engineering profit at scale.
Architect of the LUSH Cosmetics global digital transformation across sixteen markets, recognised by Welocalize as Best Global Client Team. Former Paid Media Enablement and Commerce Lead at Adapt and Head of Paid Media at Navigate, leading programmes across attraction, conservation and tourism portfolios.
Most recently engaged as Digital Data and Analytics lead through the Everywhen brand launch, securing data integrity across a migration spanning Towergate Insurance and forty other brands. A power user of HTML, CSS, JavaScript and GTM, now applying that technical depth to AI search optimisation: structured data, entity signals and the machine readability that decides visibility in Google AI Overviews and answer engines. Meta Certified Media Buying Professional. Google Partner. Amazon Ads Partner.
The practice is based in the United Kingdom and works with Asia-Pacific businesses remotely, from first audit to weekly optimisation. Because one senior practitioner owns the account end to end, the work runs to your market's clock, with scheduled overlap windows rather than a handover into a void.
The senior mind that wins the work is the senior mind that does the work.
PPC Agency vs PPC Consultancy
Why Asia-Pacific businesses choose
Why Asia-Pacific businesses choose
a senior consultancy.
The typical PPC agency and SEO agency model has a structural flaw: the senior practitioner who wins the pitch is not the person who runs the account. Whoever has capacity inherits the work, while the senior who pitched moves to the next sale.
Geography has never been the thing that decides a paid-media result; seniority is. The best partner for an Asia-Pacific business is not the largest agency in the nearest hub but the one senior operator who holds the account without interruption, reviews it every week, and filters every decision through commercial profit rather than vanity metrics. A single owner makes distance a non-issue: the work runs to your clock, asynchronously and without the fragile cross-office handovers that sink so many regional engagements. You get one practitioner who has run global programmes for household names, available directly, with none of the agency layers that put a junior between your budget and the expertise you contracted.
Operating Standards
What every Asia-Pacific engagement
What every Asia-Pacific engagement
guarantees.
Every engagement runs on four standing commitments, each a deliberate departure from how agencies typically operate.
i.
You own everything.
Every ad account, tag manager, analytics property and dashboard sits under your ownership. Always. We do not gatekeep your data.
ii.
No bait-and-switch.
The senior named on the proposal is the senior who does the work. No handover to a junior. No silent reassignment after the contract signs.
iii.
Live, not laminated.
Performance dashboards updated frequently and always available in your time zone. No vanity PDFs assembled the night before a quarterly review.
iv.
Direct line to the founder.
WhatsApp access to Nicholas, not a ticket queue. Ask the difficult question when you need to, on your clock.
Results first.
The reviews follow.
In the two months since starting to work with Nic, I have been so impressed by his technical understanding across analytics and digital advertising. He has completely overhauled our data so we can see in detail what is happening and make better decisions, and reviewed all of our existing campaigns, which are already performing better. I cannot recommend Nic highly enough.
Nic manages our PPC campaigns with professionalism and expertise. He takes the time to understand our business, its objectives and the challenges we face, and is proactive in identifying opportunities to maximise results and return on investment.
Nic helped fill in the missing pieces on a complex data, attribution and privacy project, unearthing a series of unknown issues in the data stack and laying out a plan to remedy them that rolled out successfully. I would recommend Nic and The Crane Consultancy for their technical expertise and thorough understanding.
I have worked with Nic for several years and his attention to detail is second to none. He is extremely knowledgeable and very attentive, offering solutions and proactive in his suggestions.
Nic is an expert in his field, offering insight and reporting with real value, tailored to our needs.
Questions from Asia-Pacific Businesses
PPC and SEO in Asia-Pacific:
PPC and SEO in Asia-Pacific:
common questions.
Do you work with Asia-Pacific businesses from the UK?
Yes. The Crane Consultancy works with Asia-Pacific businesses remotely from the United Kingdom. Because one senior practitioner owns the account from audit to optimisation, delivery does not depend on a large team sitting at the same desk at the same hour. The day-to-day work is run to your market's clock, scheduled overlap windows handle live discussion, and direct WhatsApp access to the founder closes the gap. The time difference is engineered around, not apologised for.
Are you a PPC agency or PPC consultancy?
The Crane Consultancy is a senior-led PPC and SEO consultancy, not a traditional PPC agency. One senior practitioner holds every Asia-Pacific engagement from audit through to ongoing optimisation. There are no junior account managers, no team rotations and no handover documents. You work directly with the founder, Nicholas Crane, throughout.
How does the time-zone difference work in practice?
It works in your favour. A single senior owner means the work is asynchronous by design: optimisation, build and analysis run to your market's trading hours, while scheduled video sessions and a direct WhatsApp line handle anything that needs live conversation. There is no junior night shift babysitting an account and no fragile chain of handovers across offices. One person holds the full picture and runs it on your clock.
Can you help my Asia-Pacific business appear in AI search and Google AI Overviews?
Yes. Buyers across Asia-Pacific increasingly ask Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot for recommendations and act on a single synthesised answer. The Crane Consultancy builds the technical foundations that let those systems read, trust and cite your business: structured data and schema, a coherent entity graph, machine-readable content, an llms.txt discovery file and fast Core Web Vitals. This is the discipline of AI search optimisation, made up of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
Do you work across multiple Asia-Pacific markets and languages?
Yes. Asia-Pacific is one of the most varied regions on earth, spanning Australia and New Zealand, Singapore and Hong Kong, India and the fast-growing economies of South-East Asia, each with its own platform habits, languages and a strongly mobile-first audience. Each market is structured and measured on its own terms across paid search, paid social and organic, never blurred into a single regional average. The founder has run digital programmes at genuine multi-market scale, including the LUSH Cosmetics transformation across sixteen markets, and the practice applies that discipline to a single account or a coordinated regional rollout.
Beyond Asia-Pacific
Senior PPC, AI Search & Technical SEO consultancy,
Senior PPC, AI Search & Technical SEO consultancy,
wherever you trade.
Asia-Pacific engagements are held to the same standard as the practice's UK work: one senior practitioner, profit-first, with measurement built to hold every channel accountable. The same senior-led PPC, AI search and SEO consultancy serves Bath, Bristol, London and cities across the United Kingdom.
About The Crane Consultancy in Asia-Pacific
The facts, plainly stated.
The Crane Consultancy provides senior-led PPC, AI search optimisation and technical SEO consultancy to mid-market businesses across Asia-Pacific, delivered remotely from the United Kingdom. It is a trading name of Crane Consultancy Limited, registered at Companies House under number 15526285, VAT number GB466677439, founded in 2024. The practice operates from Bath and Bristol, with a registered office at 45 Albemarle Street, Mayfair, London W1S 4JL. Asia-Pacific clients are served entirely remotely, with the work run to each market's clock and direct access to the founder.
Every Asia-Pacific engagement is held by one senior practitioner, the founder Nicholas Crane, from audit to invoice, with no account manager rotations and no junior handovers. Services include PPC across Google, Microsoft, Meta, LinkedIn, YouTube and Amazon; technical SEO; Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) for visibility in Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot; consent-aware server-side tracking; and conversion rate optimisation. Nicholas Crane is a Google Partner, Stape Partner and Amazon Ads Partner, and led the LUSH Cosmetics global digital transformation across sixteen markets.
Asia-Pacific Mandates
Start with a conversation.
A proper conversation with the person who would do the work. Tell me where you are and what you're weighing up, and you'll get an honest read on what I'd change, what I'd leave alone, and where the real upside is. No pitch, no rush.
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