PPC, AI Search & Technical SEO Consultancy · Europe

Win the AI search era
across Europe.

Search in 2026 no longer ends at a list of blue links. European buyers now put their questions to Google AI Overviews, to ChatGPT, Gemini, Perplexity and Copilot, and act on a single synthesised answer. If your business is not named in that answer, a competitor is.

This is the discipline of AI search optimisation: the architectural work that decides whether large language models can read your business, trust it and cite it. It divides into Answer Engine Optimisation, AEO, the structure that wins direct answers and AI Overviews, and Generative Engine Optimisation, GEO, the entity and authority signals that make a model recommend you by name. It is a technical exercise, not a content mill. Most European websites lose here for the same handful of reasons: weak entity signals, missing or broken schema, and pages an AI reads as plain text rather than a defined business with services, locations and proof.

The practice treats this as core engineering. Structured data, a coherent entity graph, machine-readable content, an llms.txt discovery file, fast Core Web Vitals and disciplined crawl-budget hygiene are built so the model finds you, parses you and quotes you. The work is grounded in how classic search, AI Overviews and answer engines behave today, and built to still hold in 2027 rather than be unpicked a year later.

Technical SEO consultancy
for European businesses.

Most European SEO agencies optimise for rankings. The Crane Consultancy optimises for revenue. Technical SEO, server-side tracking and conversion architecture are built to serve the paid media stack, not compete with it. The measurement beneath it all is engineered to be accurate and GDPR-compliant at once, with consent-aware first-party data that holds the numbers honest where browser analytics quietly fail.

Turn data into decisions
across Europe.

Most businesses operating across Europe collect more data than they use and run more by hand than they should. The practice closes both gaps.

The same forensic mind that runs the media builds the layer beneath it: clean measurement you can trust, dashboards that report profit rather than vanity, and automation that removes the manual work quietly draining the week. Where it earns its place, practical AI is put to work inside the business, from Claude and Gemini to bespoke internal tools, as an edge rather than novelty. Across multiple European markets the result is plain: better decisions, made faster, on numbers that hold up.

PPC and SEO across Europe
for every sector.

The practice works with mid-market European businesses across the following sectors. B2B lead generation, B2C and full omnichannel e-commerce engagements are all taken on.

Proven at global scale.
Applied across Europe.

The founder's track record includes the global digital transformation of LUSH Cosmetics across sixteen markets, and the same forensic discipline he brought to it is applied to every European engagement, regardless of size.