Answer Engine Optimisation (AEO)
- FAQ, HowTo & Article schema
- Question-led content structure
- Featured snippet & AI Overview capture
- Concise, chunkable answers
- Speakable markup
Face-to-Face Available · Crawley
PPC, AI Search & Technical SEO Consultancy · Crawley
Commercial
Velocity.
In Crawley.
Your agency manages the account but never thinks about your market. One senior operator owns PPC, AI search and technical SEO for mid-market businesses across West Sussex, face-to-face in Crawley, from audit to invoice, and builds the commercial edge that decides who dominates 2027.
Verified Infrastructure Partners
PPC Consultancy in Crawley
The Crawley PPC consultancy
The Crawley PPC consultancy
built around profit.
Mid-market businesses in Crawley keep encountering the same failure from local PPC agencies and SEO agencies: technically active accounts, commercially adrift results. Account managers rotate. Junior staff run the work. Nobody holds the full picture.
Pay-per-click (PPC) is paid, auction-based advertising across Google Ads, Microsoft Advertising, Meta and LinkedIn, where you pay only when someone clicks, measured against profit, not vanity metrics. The Crane Consultancy is a senior-led PPC and SEO consultancy, not an agency. One practitioner holds the entire Crawley engagement: paid search, paid social, server-side tracking, technical SEO and the financial logic that connects them. Every decision answers one question: does this compound your profit?
Crawley's economy is shaped by Gatwick on its doorstep, built around aviation, logistics and technology with genuine national and international reach. It is one of the most economically active towns in the South East, with firms whose markets extend well beyond Sussex and whose volumes are correspondingly large. The local label understates them considerably.
With Gatwick on the doorstep, the town's firms reach far past Sussex and run high volumes that need real measurement, not a local listing, to manage profitably. One profit model governs each Crawley account across paid search, paid social and organic, with the server-side tracking to keep that volume earning across every channel it touches. A single senior practitioner owns the model end to end, which is what keeps a large, busy account from drifting.
With Gatwick on its doorstep, Crawley's aviation and logistics firms reach far past Sussex and run volumes large enough that a single point of inefficiency costs real money. The edge is one profit model across paid search, paid social and organic, with server-side tracking that keeps that volume earning on every channel. A single senior practitioner owns it end to end, which stops a large, busy account from quietly drifting while a team each minds a corner.
AI Search Optimisation in Crawley
Win the AI search era
Win the AI search era
in Crawley.
Search in 2026 is no longer a page of links and nothing more. Buyers in Crawley now put their questions to Google AI Overviews, to ChatGPT, Gemini, Perplexity and Copilot, and act on a single synthesised answer. If your business is not named in that answer, a competitor is.
Whether a model can read your business, trust it and cite it is decided by structure, not word count. The work divides in two: Answer Engine Optimisation, AEO, for the direct answer and the AI Overview, and Generative Engine Optimisation, GEO, for the authority signals behind a recommendation. Most Crawley sites fail on the basics, with weak entities, absent schema and content that reads to a model as plain text.
This is built, not written. The work is a coherent entity graph, structured data, machine-readable content, an llms.txt discovery file and the Core Web Vitals and crawl hygiene underneath it, all so the model finds you, parses you and quotes you. For a Crawley business, it is the difference between being the answer and being absent from it.
Generative Engine Optimisation (GEO)
- Entity graph & knowledge signals
- E-E-A-T & verified authorship
- Citation likelihood
- Brand sentiment & share of voice
- Consistent NAP & identifiers
Machine-Readable Foundations
- Schema.org structured data
- Open Graph & card integrity
- llms.txt & semantic HTML
- Core Web Vitals
- Crawl-budget & indexation hygiene
SEO Consultancy in Crawley
Revenue-first technical SEO
Revenue-first technical SEO
for Crawley businesses.
A first-page ranking that sells nothing is a cost, not a result. Crawley technical SEO is built around revenue: site health, server-side measurement and conversion architecture that strengthen the paid-media stack rather than compete with it for credit.
Paid Media
- Google Search & Shopping
- Microsoft Advertising
- Meta (Facebook & Instagram)
- LinkedIn B2B Acquisition
- YouTube & Display
- Amazon Performance Ads
Technical SEO
- Technical Site Audits
- Core Web Vitals
- Schema & Structured Data
- Crawlability & Indexation
- AI Crawl Readiness
- On-Page Optimisation
Commercial Intelligence
- Server-Side Tracking
- Attribution Modelling
- Conversion Rate Optimisation
- Advanced Data Analytics
- Bespoke Reporting
Data & Automation in Crawley
Make Crawley data
Make Crawley data
earn its keep.
In most Crawley businesses the data goes half-used and the manual work goes unquestioned. The practice closes both gaps.
Beneath the media sits the layer that makes it accountable: measurement you can trust, dashboards built on profit rather than vanity, and automation that strips out the manual work draining the week. In a Crawley business, practical AI earns its place only where it adds a real edge, from Claude and Gemini to bespoke internal tools, never as novelty.
Analytics & Measurement
- GA4 & Server-Side Tracking
- Consent Mode v2
- Attribution Modelling
- Revenue & Pipeline Dashboards
- Conversion Rate Optimisation
Automation & Integration
- Workflow & Task Automation
- CRM Integration (Zoho, HubSpot)
- API & Systems Connection
- Spreadsheet & Reporting Automation
- Lead Routing & Sync
AI in the Business
- AI Workflow Integration
- Claude & Gemini Deployment
- Document & Content Automation
- Custom Internal Tools
- Practical AI Adoption
Crawley Sector Experience
PPC and SEO for Crawley
PPC and SEO for Crawley
across every sector.
The Manor Royal business district, one of the largest in the South East, sits beside Gatwick and the M23, feeding the town's aviation and logistics base.
The practice works with mid-market businesses in Crawley and West Sussex across the following sectors. B2B lead-generation, B2C and full omnichannel e-commerce engagements are all taken on.
An aviation, logistics and technology economy shaped by Gatwick, with national and international reach and volumes the local label understates.
Aviation
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Retail
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Logistics
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Technology
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Historical Execution
Proven at global scale.
Proven at global scale.
Applied in Crawley.
Behind the practice stands a founder who architected the LUSH Cosmetics global digital transformation across sixteen markets, and the forensic discipline that programme demanded is what every Crawley engagement gets, regardless of scale.
One practitioner.
Every channel. Every week.
Nic Crane · Founder
A decade engineering profit at scale.
Architect of the LUSH Cosmetics global digital transformation across sixteen markets, recognised by Welocalize as Best Global Client Team. Former Paid Media Enablement and Commerce Lead at Adapt and Head of Paid Media at Navigate, leading programmes across attraction, conservation and tourism portfolios. The track record spans B2C and B2B, from global retail to lead generation and full omnichannel e-commerce.
Most recently engaged as Digital Data and Analytics lead through the Everywhen brand launch, securing data integrity across a migration spanning Towergate Insurance and forty other brands. A power user of HTML, CSS, JavaScript and GTM, now applying that technical depth to AI search optimisation: structured data, entity signals and the machine readability that decides visibility in Google AI Overviews and answer engines. Meta Certified Media Buying Professional. Google Partner. Amazon Ads Partner.
The practice is based in Bath and Bristol and travels to Crawley and across West Sussex for face-to-face client sessions.
The senior mind that wins the work is the senior mind that does the work.
PPC Agency vs PPC Consultancy in Crawley
Why Crawley businesses leave
Why Crawley businesses leave
PPC agencies for senior consultancy.
The typical Crawley PPC agency and SEO agency model has a structural flaw: the senior practitioner who wins the pitch is not the person who runs the account. Whoever has capacity inherits the account, while the senior who pitched moves to the next sale.
The Crane Consultancy travels to Crawley for face-to-face sessions when the engagement calls for it. But proximity is never used as a substitute for expertise. Forensic data, disciplined capital deployment and a single undivided senior mind holding the Crawley account are what drive results. At roughly 96 miles from the practice's base in Bath and Bristol, Crawley sits comfortably within reach for face-to-face sessions whenever they add value.
Operating Standards
What every Crawley engagement
What every Crawley engagement
guarantees.
Four standing commitments separate this from the agency model most boards have contracted before.
i.
You own everything.
Every ad account, tag manager, analytics property and dashboard sits under your ownership. Always. We do not gatekeep your data.
ii.
No bait-and-switch.
The senior named on the proposal is the senior who does the work. No handover to a junior. No silent reassignment after the contract signs.
iii.
Live, not laminated.
Performance dashboards updated frequently. No vanity PDFs assembled the night before a quarterly review.
iv.
Direct line to the founder.
WhatsApp access to Nicholas, not a ticket queue. Ask the difficult question on a Sunday if you need to.
Results first.
The reviews follow.
Nic helped fill in the missing pieces on a complex data, attribution and privacy project, unearthing a series of unknown issues in the data stack and laying out a plan to remedy them that rolled out successfully. I would recommend Nic and The Crane Consultancy for their technical expertise and thorough understanding.
I have worked with Nic for several years and his attention to detail is second to none. He is extremely knowledgeable and very attentive, offering solutions and proactive in his suggestions.
Nic is an expert in his field, offering insight and reporting with real value, tailored to our needs.
In the two months since starting to work with Nic, I have been so impressed by his technical understanding across analytics and digital advertising. He has completely overhauled our data so we can see in detail what is happening and make better decisions, and reviewed all of our existing campaigns, which are already performing better. I cannot recommend Nic highly enough.
Nic manages our PPC campaigns with professionalism and expertise. He takes the time to understand our business, its objectives and the challenges we face, and is proactive in identifying opportunities to maximise results and return on investment.
Questions from Crawley Businesses
PPC and SEO in Crawley:
PPC and SEO in Crawley:
common questions.
Are you a PPC agency or PPC consultancy in Crawley?
The Crane Consultancy is a senior-led PPC and SEO consultancy, not a traditional PPC agency. The structural difference matters: one senior practitioner holds every Crawley engagement from audit through to ongoing optimisation. There are no junior account managers, no team rotations and no handover documents. You work directly with the founder, Nicholas Crane, throughout the engagement.
Do you offer face-to-face PPC and SEO consultancy in Crawley?
Yes. The practice travels to Crawley and across West Sussex for face-to-face client sessions. All Crawley engagements include full remote capability as standard: direct WhatsApp access to the founder, live performance dashboards and video sessions.
What makes The Crane Consultancy different from a Crawley PPC agency?
Most Crawley agencies run one model: the senior wins the pitch, juniors run the account. The Crane Consultancy removes that layer. A single senior practitioner, whose track record includes the LUSH Cosmetics global transformation across sixteen markets, holds every engagement here, so the person who audits the account is the person bidding, checking technical SEO and reporting to the board each week.
What PPC and SEO services does The Crane Consultancy offer in Crawley?
The practice offers PPC consultancy across Google Ads, Microsoft Advertising, Meta, LinkedIn, YouTube and Amazon, alongside AI search optimisation, technical SEO, and a data and automation layer spanning GA4 and server-side tracking, Consent Mode v2, marketing and revenue dashboards, CRM integration, attribution modelling, conversion rate optimisation and AI-assisted workflow automation. All services are delivered by one senior practitioner to Crawley businesses, anchored to a single profitability model rather than managed as separate channel siloes.
Can you help my Crawley business appear in AI search and Google AI Overviews?
Yes. This is a core part of the practice. Buyers in Crawley increasingly ask Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot for recommendations and act on a single synthesised answer. The Crane Consultancy builds the technical foundations that let those systems read, trust and cite your business: structured data and schema, a coherent entity graph, machine-readable content, an llms.txt discovery file and fast Core Web Vitals. This is the discipline of AI search optimisation, made up of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
What is AI search optimisation, and how is it different from SEO?
Traditional SEO earns rankings in a list of links. AI search optimisation earns visibility inside AI-generated answers, in Google AI Overviews and in large language models such as ChatGPT, Gemini and Perplexity. It splits into Answer Engine Optimisation (AEO), the structure that wins direct answers, and Generative Engine Optimisation (GEO), the entity and authority signals that make a model recommend you by name. For Crawley businesses it is an architectural and technical exercise, not a content mill, and it sits alongside PPC and technical SEO in every engagement.
Can you help my Crawley business with analytics, automation and AI?
Yes. Alongside paid media and search, the practice builds the data and automation layer beneath them: GA4 and server-side tracking, Consent Mode v2, marketing and revenue dashboards, CRM integration, and workflow automation that removes manual work. Where it adds a genuine edge, practical AI is put to work inside the Crawley business, from Claude and Gemini to bespoke internal tools. The aim is the same as everything else here: better decisions, made faster, on numbers you can trust.
Beyond Crawley
Senior PPC, AI Search & Technical SEO consultancy
Senior PPC, AI Search & Technical SEO consultancy
beyond Crawley.
Crawley sits within a wider region the practice serves both in person and remotely. If your business is closer to one of the following, the same senior-led PPC, AI search and SEO consultancy applies there too.
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Kent · 33 miPPC, AI Search & Technical SEO Consultancy in Reading
Berkshire · 42 miPPC, AI Search & Technical SEO Consultancy in Portsmouth
Hampshire · 44 mi
About The Crane Consultancy in Crawley
The facts, plainly stated.
The Crane Consultancy provides senior-led PPC, AI search optimisation and technical SEO consultancy to mid-market businesses in Crawley, West Sussex. It is a trading name of Crane Consultancy Limited, registered at Companies House under number 15526285, VAT number GB466677439, founded in 2024. The practice operates from Bath and Bristol, with a registered office at 45 Albemarle Street, Mayfair, London W1S 4JL. It travels to Crawley for face-to-face sessions and delivers the rest remotely.
Every Crawley engagement is held by one senior practitioner, the founder Nicholas Crane, from audit to invoice, with no account manager rotations and no junior handovers. Services include PPC across Google, Microsoft, Meta, LinkedIn, YouTube and Amazon; technical SEO; Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) for visibility in Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot; server-side tracking; and conversion rate optimisation. Nicholas Crane is a Google Partner, Stape Partner and Amazon Ads Partner, and led the LUSH Cosmetics global digital transformation across sixteen markets.
Crawley Mandates
Start with a conversation.
A proper conversation with the person who would do the work. Tell me where you are and what you're weighing up, and you'll get an honest read on what I'd change, what I'd leave alone, and where the real upside is. No pitch, no rush.
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