PPC, AI Search & Technical SEO Consultancy · London

London rewards precision.
Imprecision is just expensive.

London rewards precision the way few markets do, because here imprecision is simply more expensive. The practice brings the commercial rigour its founder built at the highest level, including on the global transformation of LUSH Cosmetics across sixteen markets and the data integrity work behind the Everywhen launch spanning Towergate Insurance and forty other brands, to businesses competing for London audiences. It pairs that with the AI-search discipline that now decides whether a brand is named when a buyer asks ChatGPT, Gemini or Google's AI Overviews for a recommendation. For a London business the proposition is senior ownership, forensic measurement, and a practitioner who treats your margin as the only metric that survives contact with a board.

Win the AI search era
in London.

Search in 2026 no longer ends at a list of blue links. Buyers in London now put their questions to Google AI Overviews, to ChatGPT, Gemini, Perplexity and Copilot, and act on a single synthesised answer. If your business is not named in that answer, a competitor is.

This is the discipline that decides whether large language models can read, trust and cite your business, and it is engineering rather than content. It divides into Answer Engine Optimisation, AEO, which wins direct answers and AI Overviews, and Generative Engine Optimisation, GEO, the entity and authority signals that earn a recommendation by name. In London, most sites lose on weak entity signals, broken schema and pages an AI cannot tell apart from any other.

Fixing it is engineering, not content. A coherent entity graph, clean structured data, machine-readable pages, an llms.txt discovery file and fast Core Web Vitals are assembled so a model can find, parse and quote the business with confidence. In London, that groundwork separates the firm AI recommends from the one it never mentions.

Revenue-first technical SEO
for London businesses.

Most London SEO agencies optimise for rankings. The Crane Consultancy optimises for revenue. Technical SEO, server-side tracking and conversion architecture are built to serve the paid-media stack, not compete with it.

Make London data
earn its keep.

In most London businesses the data goes half-used and the manual work goes unquestioned. The practice closes both gaps.

The same forensic mind that runs the media builds the layer beneath it: clean measurement you can trust, dashboards that report profit rather than vanity, and automation that removes the manual work quietly draining the week. Where it earns its place, practical AI is put to work inside the London business, from Claude and Gemini to bespoke internal tools, as an edge rather than novelty.

PPC and SEO for London
across every sector.

From the City and Canary Wharf to Shoreditch tech and the West End, London's submarkets price and convert so differently that one capital-wide campaign overpays in most of them.

The practice works with mid-market businesses in London and Greater London across the following sectors. B2B lead generation, B2C and full omnichannel e-commerce engagements are all taken on.

Financial services, technology, professional services and e-commerce in the most expensive auctions in the country, where execution quality is the entire margin.

Proven at global scale.
Applied in London.

The founder's track record includes the global digital transformation of LUSH Cosmetics across sixteen markets, and the same forensic discipline he brought to it is applied to every London engagement, regardless of size.