Answer Engine Optimisation (AEO)
- FAQ, HowTo & Article schema
- Question-led content structure
- Featured snippet & AI Overview capture
- Concise, chunkable answers
- Speakable markup
Face-to-Face Available · Brighton
PPC, AI Search & Technical SEO Consultancy · Brighton
Commercial
Velocity.
In Brighton.
Your agency manages the account but never thinks about your market. One senior operator owns PPC, AI search and technical SEO for mid-market businesses across East Sussex, face-to-face in Brighton, from audit to invoice, and builds the commercial edge that decides who dominates 2027.
Verified Infrastructure Partners
PPC Consultancy in Brighton
The Brighton PPC consultancy
The Brighton PPC consultancy
built around profit.
Mid-market businesses in Brighton keep encountering the same failure from local PPC agencies and SEO agencies: technically active accounts, commercially adrift results. Account managers rotate. Junior staff run the work. Nobody holds the full picture.
Pay-per-click (PPC) is paid, auction-based advertising across Google Ads, Microsoft Advertising, Meta and LinkedIn, where you pay only when someone clicks, measured against profit, not vanity metrics. The Crane Consultancy is a senior-led PPC and SEO consultancy, not an agency. One practitioner holds the entire Brighton engagement: paid search, paid social, server-side tracking, technical SEO and the financial logic that connects them. Every decision answers one question: does this compound your profit?
Brighton holds one of the densest concentrations of digital, creative and marketing talent outside London, alongside a strong tourism and retail economy. It is, in effect, a city full of people who do marketing for a living, which makes it one of the most discerning audiences a campaign can face. The bar for credibility here is set by professionals.
In a city this fluent in marketing, a thin campaign is spotted in seconds, and the edge comes from engineering rather than gloss. One senior practitioner owns each Brighton account from audit to invoice, including the structured-data, server-side tracking and answer-engine work, AEO and GEO, that this audience now expects to find done properly. It is precisely the technical depth that separates a consultancy from an agency, applied to a market that can tell the difference.
Brighton is a city of people who do marketing for a living, so a thin campaign is spotted in seconds and gloss earns nothing. The edge is engineering the audience expects to find done properly: structured data, server-side tracking and the answer-engine work, AEO and GEO, that makes a business legible to AI. That technical depth is exactly what separates a consultancy from an agency, applied to the one market that can tell the difference at a glance.
AI Search Optimisation in Brighton
Be the answer AI returns
Be the answer AI returns
in Brighton.
Search in 2026 is no longer a page of links and nothing more. Buyers in Brighton now put their questions to Google AI Overviews, to ChatGPT, Gemini, Perplexity and Copilot, and act on a single synthesised answer. If your business is not named in that answer, a competitor is.
AI search optimisation is architecture, not copywriting. It splits into Answer Engine Optimisation, AEO, which wins the direct answer and the AI Overview, and Generative Engine Optimisation, GEO, the entity and authority signals that make a model name you unprompted. Where a Brighton business loses is almost always structural: thin entity signals, broken or missing schema, and pages a model reads as undifferentiated text.
The practice treats this as core engineering. Structured data, an entity graph the model can follow, machine-readable content, an llms.txt file and disciplined crawl and speed hygiene are built so an answer engine cites you rather than guesses around you. For a Brighton business heading into 2027, that is the line between visible and invisible.
Generative Engine Optimisation (GEO)
- Entity graph & knowledge signals
- E-E-A-T & verified authorship
- Citation likelihood
- Brand sentiment & share of voice
- Consistent NAP & identifiers
Machine-Readable Foundations
- Schema.org structured data
- Open Graph & card integrity
- llms.txt & semantic HTML
- Core Web Vitals
- Crawl-budget & indexation hygiene
SEO Consultancy in Brighton
Technical SEO consultancy
Technical SEO consultancy
for Brighton businesses.
A first-page ranking that sells nothing is a cost, not a result. Brighton technical SEO is built around revenue: site health, server-side measurement and conversion architecture that strengthen the paid-media stack rather than compete with it for credit.
Paid Media
- Google Search & Shopping
- Microsoft Advertising
- Meta (Facebook & Instagram)
- LinkedIn B2B Acquisition
- YouTube & Display
- Amazon Performance Ads
Technical SEO
- Technical Site Audits
- Core Web Vitals
- Schema & Structured Data
- Crawlability & Indexation
- AI Crawl Readiness
- On-Page Optimisation
Commercial Intelligence
- Server-Side Tracking
- Attribution Modelling
- Conversion Rate Optimisation
- Advanced Data Analytics
- Bespoke Reporting
Data & Automation in Brighton
Turn Brighton data
Turn Brighton data
into decisions.
In most Brighton businesses the data goes half-used and the manual work goes unquestioned. The practice closes both gaps.
Good media is only as honest as the data under it, so the practice builds that data first: trustworthy measurement, profit-first dashboards, and automation that clears the manual drudgery. For a Brighton operation, AI goes to work where it genuinely sharpens a decision, from Claude and Gemini to custom internal tools, and nowhere it does not.
Analytics & Measurement
- GA4 & Server-Side Tracking
- Consent Mode v2
- Attribution Modelling
- Revenue & Pipeline Dashboards
- Conversion Rate Optimisation
Automation & Integration
- Workflow & Task Automation
- CRM Integration (Zoho, HubSpot)
- API & Systems Connection
- Spreadsheet & Reporting Automation
- Lead Routing & Sync
AI in the Business
- AI Workflow Integration
- Claude & Gemini Deployment
- Document & Content Automation
- Custom Internal Tools
- Practical AI Adoption
Brighton Sector Experience
PPC and SEO for Brighton
PPC and SEO for Brighton
across every sector.
From the digital studios of the North Laine to the two universities and the seafront, Brighton's marketing-literate economy sets a high bar for credibility.
The founder's visitor-economy track record includes marketing for the Brighton i360, on the city's own seafront.
The practice works with mid-market businesses in Brighton and East Sussex across the following sectors. B2B lead generation, B2C and full omnichannel e-commerce engagements are all taken on.
One of the densest concentrations of digital, creative and marketing talent outside London, a discerning audience that spots a thin campaign immediately.
Technology
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Creative Industries
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Retail
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Tourism
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Historical Execution
Proven at global scale.
Proven at global scale.
Applied in Brighton.
Behind the practice stands a founder who architected the LUSH Cosmetics global digital transformation across sixteen markets, and the forensic discipline that programme demanded is what every Brighton engagement gets, regardless of scale.
One practitioner.
Every channel. Every week.
Nic Crane · Founder
A decade engineering profit at scale.
Architect of the LUSH Cosmetics global digital transformation across sixteen markets, recognised by Welocalize as Best Global Client Team. Former Paid Media Enablement and Commerce Lead at Adapt and Head of Paid Media at Navigate, leading programmes across attraction, conservation and tourism portfolios. The track record spans B2C and B2B, from global retail to lead generation and full omnichannel e-commerce.
Most recently engaged as Digital Data and Analytics lead through the Everywhen brand launch, securing data integrity across a migration spanning Towergate Insurance and forty other brands. A power user of HTML, CSS, JavaScript and GTM, now applying that technical depth to AI search optimisation: structured data, entity signals and the machine readability that decides visibility in Google AI Overviews and answer engines. Meta Certified Media Buying Professional. Google Partner. Amazon Ads Partner.
The practice is based in Bath and Bristol and travels to Brighton and across East Sussex for face-to-face client sessions.
The senior mind that wins the work is the senior mind that does the work.
PPC Agency vs PPC Consultancy in Brighton
Why Brighton businesses leave
Why Brighton businesses leave
PPC agencies for senior consultancy.
The typical Brighton PPC agency and SEO agency model has a structural flaw: the senior practitioner who wins the pitch is not the person who runs the account. A junior sits between your budget and the expertise you contracted.
The Crane Consultancy travels to Brighton for face-to-face sessions when the engagement calls for it. But proximity is never used as a substitute for expertise. Forensic data, disciplined capital deployment and a single undivided senior mind holding the Brighton account are what drive results. At roughly 104 miles from the practice's base in Bath and Bristol, Brighton sits comfortably within reach for face-to-face sessions whenever they add value.
Operating Standards
What every Brighton engagement
What every Brighton engagement
guarantees.
Four fixed commitments hold on every engagement, and together they mark the break from the usual agency arrangement.
i.
You own everything.
Every ad account, tag manager, analytics property and dashboard sits under your ownership. Always. We do not gatekeep your data.
ii.
No bait-and-switch.
The senior named on the proposal is the senior who does the work. No handover to a junior. No silent reassignment after the contract signs.
iii.
Live, not laminated.
Performance dashboards updated frequently. No vanity PDFs assembled the night before a quarterly review.
iv.
Direct line to the founder.
WhatsApp access to Nicholas, not a ticket queue. Ask the difficult question on a Sunday if you need to.
Results first.
The reviews follow.
In the two months since starting to work with Nic, I have been so impressed by his technical understanding across analytics and digital advertising. He has completely overhauled our data so we can see in detail what is happening and make better decisions, and reviewed all of our existing campaigns, which are already performing better. I cannot recommend Nic highly enough.
Nic manages our PPC campaigns with professionalism and expertise. He takes the time to understand our business, its objectives and the challenges we face, and is proactive in identifying opportunities to maximise results and return on investment.
Nic helped fill in the missing pieces on a complex data, attribution and privacy project, unearthing a series of unknown issues in the data stack and laying out a plan to remedy them that rolled out successfully. I would recommend Nic and The Crane Consultancy for their technical expertise and thorough understanding.
I have worked with Nic for several years and his attention to detail is second to none. He is extremely knowledgeable and very attentive, offering solutions and proactive in his suggestions.
Nic is an expert in his field, offering insight and reporting with real value, tailored to our needs.
Questions from Brighton Businesses
PPC and SEO in Brighton:
PPC and SEO in Brighton:
common questions.
Are you a PPC agency or PPC consultancy in Brighton?
The Crane Consultancy is a senior-led PPC and SEO consultancy, not a traditional PPC agency. The structural difference matters: one senior practitioner holds every Brighton engagement from audit through to ongoing optimisation. There are no junior account managers, no team rotations and no handover documents. You work directly with the founder, Nicholas Crane, throughout the engagement.
Do you offer face-to-face PPC and SEO consultancy in Brighton?
Yes. The practice travels to Brighton and across East Sussex for face-to-face client sessions. All Brighton engagements include full remote capability as standard: direct WhatsApp access to the founder, live performance dashboards and video sessions.
What makes The Crane Consultancy different from a Brighton PPC agency?
Most Brighton PPC agencies and SEO agencies operate the same model: a senior practitioner wins the pitch, junior staff run the account. The Crane Consultancy removes that structure entirely. One senior practitioner, with a track record including the global digital transformation of LUSH Cosmetics across sixteen markets, holds every Brighton engagement. The person who audits the account is the person optimising bids, reviewing technical SEO and reporting to the board every week.
What PPC and SEO services does The Crane Consultancy offer in Brighton?
PPC runs across Google Ads, Microsoft Advertising, Meta, LinkedIn, YouTube and Amazon, alongside AI search optimisation, technical SEO and a full data and automation layer: GA4 and server-side tracking, Consent Mode v2, marketing and revenue dashboards, CRM integration, attribution modelling, conversion rate optimisation and AI-assisted automation. One senior practitioner delivers all of it to Brighton businesses, tied to a single profitability model rather than split into channel siloes.
Can you help my Brighton business appear in AI search and Google AI Overviews?
Yes, and it is core to the practice. Buyers in Brighton increasingly put their questions to Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot and act on one synthesised answer. The work is the technical foundation that lets those systems read, trust and cite you: structured data and schema, a coherent entity graph, machine-readable content, an llms.txt file and fast Core Web Vitals. That discipline is AI search optimisation, made up of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
What is AI search optimisation, and how is it different from SEO?
Traditional SEO earns rankings in a list of links. AI search optimisation earns visibility inside AI-generated answers, in Google AI Overviews and in large language models such as ChatGPT, Gemini and Perplexity. It splits into Answer Engine Optimisation (AEO), the structure that wins direct answers, and Generative Engine Optimisation (GEO), the entity and authority signals that make a model recommend you by name. For Brighton businesses it is an architectural and technical exercise, not a content mill, and it sits alongside PPC and technical SEO in every engagement.
Can you help my Brighton business with analytics, automation and AI?
Yes. Alongside paid media and search, the practice builds the data and automation layer beneath them: GA4 and server-side tracking, Consent Mode v2, marketing and revenue dashboards, CRM integration, and workflow automation that removes manual work. Where it adds a genuine edge, practical AI is put to work inside the Brighton business, from Claude and Gemini to bespoke internal tools. The aim is the same as everything else here: better decisions, made faster, on numbers you can trust.
Beyond Brighton
Senior PPC, AI Search & Technical SEO consultancy
Senior PPC, AI Search & Technical SEO consultancy
beyond Brighton.
Brighton sits within a wider region the practice serves both in person and remotely. If your business is closer to one of the following, the same senior-led PPC, AI search and SEO consultancy applies there too.
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Greater London · 47 miPPC, AI Search & Technical SEO Consultancy in Southampton
Hampshire · 56 mi
About The Crane Consultancy in Brighton
The facts, plainly stated.
The Crane Consultancy provides senior-led PPC, AI search optimisation and technical SEO consultancy to mid-market businesses in Brighton, East Sussex. It is a trading name of Crane Consultancy Limited, registered at Companies House under number 15526285, VAT number GB466677439, founded in 2024. The practice operates from Bath and Bristol, with a registered office at 45 Albemarle Street, Mayfair, London W1S 4JL. It travels to Brighton for face-to-face sessions and delivers the rest remotely.
Every Brighton engagement is held by one senior practitioner, the founder Nicholas Crane, from audit to invoice, with no account manager rotations and no junior handovers. Services include PPC across Google, Microsoft, Meta, LinkedIn, YouTube and Amazon; technical SEO; Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) for visibility in Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot; server-side tracking; and conversion rate optimisation. Nicholas Crane is a Google Partner, Stape Partner and Amazon Ads Partner, and led the LUSH Cosmetics global digital transformation across sixteen markets.
Brighton Mandates
Start with a conversation.
A proper conversation with the person who would do the work. Tell me where you are and what you're weighing up, and you'll get an honest read on what I'd change, what I'd leave alone, and where the real upside is. No pitch, no rush.
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