Answer Engine Optimisation (AEO)
- FAQ, HowTo & Article schema
- Question-led content structure
- Featured snippet & AI Overview capture
- Concise, chunkable answers
- Speakable markup
Serving Perth Remotely
PPC, AI Search & Technical SEO Consultancy · Perth
Commercial
Velocity.
In Perth.
Your agency manages the account but never thinks about your market. One senior operator owns PPC, AI search and technical SEO for Perth businesses, from audit to invoice, every channel, fully remote, and builds the commercial edge that decides who dominates 2027.
Verified Infrastructure Partners
PPC Consultancy in Perth
The Perth PPC consultancy
The Perth PPC consultancy
built around profit.
Mid-market businesses in Perth keep encountering the same failure from local PPC agencies and SEO agencies: technically active accounts, commercially adrift results. Account managers rotate. Junior staff run the work. Nobody holds the full picture.
Pay-per-click is auction-based advertising across Google Ads, Microsoft Advertising, Meta and LinkedIn that charges only on a click and answers to profit, not vanity metrics. As a senior-led PPC and SEO consultancy rather than an agency, the practice puts one person across the whole Perth engagement: paid search, paid social, server-side tracking, technical SEO and the financial logic between them. Every call comes back to one question: does this compound your profit?
Perth is a historic Scottish city with a financial-services and energy-company presence alongside agriculture and tourism, serving central Scotland. Its businesses span a defined regional market and nationally competitive sectors, which means they win in genuinely different ways. One description of the market fits none of them cleanly.
A market this mixed rewards accounts shaped to each business's own intent and catchment rather than a single regional template. Every Perth engagement is cut accordingly, with the channel mix, paid search and SEO chosen for that business rather than imposed on it. It runs remotely with full senior ownership and direct access from the first audit to the latest report.
Perth holds a defined regional market and nationally competitive sectors side by side, so its businesses win in genuinely different ways and one template fits none of them cleanly. The edge is cutting each account to that business's own intent and catchment, choosing the channel mix, paid search and SEO for it rather than imposing a regional default. It runs remotely with full senior ownership and direct access from the first audit to the latest report.
AI Search Optimisation in Perth
Get named by the engines
Get named by the engines
in Perth.
Search in 2026 no longer ends at a list of blue links. Buyers in Perth now put their questions to Google AI Overviews, to ChatGPT, Gemini, Perplexity and Copilot, and act on a single synthesised answer. If your business is not named in that answer, a competitor is.
This is the discipline that decides whether large language models can read, trust and cite your business, and it is engineering rather than content. It divides into Answer Engine Optimisation, AEO, which wins direct answers and AI Overviews, and Generative Engine Optimisation, GEO, the entity and authority signals that earn a recommendation by name. In Perth, most sites lose on weak entity signals, broken schema and pages an AI cannot tell apart from any other.
This is built, not written. The work is a coherent entity graph, structured data, machine-readable content, an llms.txt discovery file and the Core Web Vitals and crawl hygiene underneath it, all so the model finds you, parses you and quotes you. For a Perth business, it is the difference between being the answer and being absent from it.
Generative Engine Optimisation (GEO)
- Entity graph & knowledge signals
- E-E-A-T & verified authorship
- Citation likelihood
- Brand sentiment & share of voice
- Consistent NAP & identifiers
Machine-Readable Foundations
- Schema.org structured data
- Open Graph & card integrity
- llms.txt & semantic HTML
- Core Web Vitals
- Crawl-budget & indexation hygiene
SEO Consultancy in Perth
Revenue-first technical SEO
Revenue-first technical SEO
for Perth businesses.
Most Perth SEO agencies optimise for rankings. The Crane Consultancy optimises for revenue. Technical SEO, server-side tracking and conversion architecture are built to serve the paid-media stack, not compete with it.
Paid Media
- Google Search & Shopping
- Microsoft Advertising
- Meta (Facebook & Instagram)
- LinkedIn B2B Acquisition
- YouTube & Display
- Amazon Performance Ads
Technical SEO
- Technical Site Audits
- Core Web Vitals
- Schema & Structured Data
- Crawlability & Indexation
- AI Crawl Readiness
- On-Page Optimisation
Commercial Intelligence
- Server-Side Tracking
- Attribution Modelling
- Conversion Rate Optimisation
- Advanced Data Analytics
- Bespoke Reporting
Data & Automation in Perth
Turn Perth data
Turn Perth data
into decisions.
Most Perth businesses collect more data than they use and run more by hand than they should. The practice closes both gaps.
Good media is only as honest as the data under it, so the practice builds that data first: trustworthy measurement, profit-first dashboards, and automation that clears the manual drudgery. For a Perth operation, AI goes to work where it genuinely sharpens a decision, from Claude and Gemini to custom internal tools, and nowhere it does not.
Analytics & Measurement
- GA4 & Server-Side Tracking
- Consent Mode v2
- Attribution Modelling
- Revenue & Pipeline Dashboards
- Conversion Rate Optimisation
Automation & Integration
- Workflow & Task Automation
- CRM Integration (Zoho, HubSpot)
- API & Systems Connection
- Spreadsheet & Reporting Automation
- Lead Routing & Sync
AI in the Business
- AI Workflow Integration
- Claude & Gemini Deployment
- Document & Content Automation
- Custom Internal Tools
- Practical AI Adoption
Perth Sector Experience
PPC and SEO for Perth
PPC and SEO for Perth
across every sector.
The Fair City on the Tay is headquarters to groups like SSE and Stagecoach, anchoring a market that spans finance, farming and tourism across central Scotland.
The practice works with mid-market businesses in Perth and Scotland across the following sectors. B2B lead generation, B2C and full omnichannel e-commerce engagements are all taken on.
A historic Scottish city with financial-services and energy presence alongside agriculture and tourism, where businesses span regional and nationally competitive markets.
Financial Services
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Retail
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Agriculture
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Tourism
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Historical Execution
Proven at global scale.
Proven at global scale.
Applied in Perth.
Its founder architected the global digital transformation of LUSH Cosmetics across sixteen markets, and that same commercial discipline is brought to every Perth engagement, whatever its size.
One practitioner.
Every channel. Every week.
Nic Crane · Founder
A decade engineering profit at scale.
Architect of the LUSH Cosmetics global digital transformation across sixteen markets, recognised by Welocalize as Best Global Client Team. Former Paid Media Enablement and Commerce Lead at Adapt and Head of Paid Media at Navigate, leading programmes across attraction, conservation and tourism portfolios. The track record spans B2C and B2B, from global retail to lead generation and full omnichannel e-commerce.
Most recently engaged as Digital Data and Analytics lead through the Everywhen brand launch, securing data integrity across a migration spanning Towergate Insurance and forty other brands. A power user of HTML, CSS, JavaScript and GTM, now applying that technical depth to AI search optimisation: structured data, entity signals and the machine readability that decides visibility in Google AI Overviews and answer engines. Meta Certified Media Buying Professional. Google Partner. Amazon Ads Partner.
The practice is based in Bath and Bristol, working with Perth businesses remotely. Every engagement receives the same undivided senior attention regardless of geography.
The senior mind that wins the work is the senior mind that does the work.
PPC Agency vs PPC Consultancy in Perth
Why Perth businesses leave
Why Perth businesses leave
PPC agencies for senior consultancy.
The typical Perth PPC agency and SEO agency model has a structural flaw: the senior practitioner who wins the pitch is not the person who runs the account. What you signed for and what runs the account quietly become two different people.
Geography is not a barrier to senior expertise. The best PPC consultancy and SEO consultancy for Perth businesses is not necessarily the nearest: it is the one that holds the account without interruption, reviews every week with genuine seniority, and filters every decision through commercial profit rather than vanity metrics. At roughly 349 miles from the practice's base in Bath and Bristol, Perth is served entirely remotely, which strips travel cost and scheduling friction out of the engagement without diluting senior attention.
Operating Standards
What every Perth engagement
What every Perth engagement
guarantees.
Every engagement runs on four standing commitments, each a deliberate departure from how agencies typically operate.
i.
You own everything.
Every ad account, tag manager, analytics property and dashboard sits under your ownership. Always. We do not gatekeep your data.
ii.
No bait-and-switch.
The senior named on the proposal is the senior who does the work. No handover to a junior. No silent reassignment after the contract signs.
iii.
Live, not laminated.
Performance dashboards updated frequently. No vanity PDFs assembled the night before a quarterly review.
iv.
Direct line to the founder.
WhatsApp access to Nicholas, not a ticket queue. Ask the difficult question on a Sunday if you need to.
Results first.
The reviews follow.
In the two months since starting to work with Nic, I have been so impressed by his technical understanding across analytics and digital advertising. He has completely overhauled our data so we can see in detail what is happening and make better decisions, and reviewed all of our existing campaigns, which are already performing better. I cannot recommend Nic highly enough.
Nic manages our PPC campaigns with professionalism and expertise. He takes the time to understand our business, its objectives and the challenges we face, and is proactive in identifying opportunities to maximise results and return on investment.
Nic helped fill in the missing pieces on a complex data, attribution and privacy project, unearthing a series of unknown issues in the data stack and laying out a plan to remedy them that rolled out successfully. I would recommend Nic and The Crane Consultancy for their technical expertise and thorough understanding.
I have worked with Nic for several years and his attention to detail is second to none. He is extremely knowledgeable and very attentive, offering solutions and proactive in his suggestions.
Nic is an expert in his field, offering insight and reporting with real value, tailored to our needs.
Questions from Perth Businesses
PPC and SEO in Perth:
PPC and SEO in Perth:
common questions.
Are you a PPC agency or PPC consultancy in Perth?
The Crane Consultancy is a senior-led PPC and SEO consultancy, not a traditional PPC agency. The structural difference matters: one senior practitioner holds every Perth engagement from audit through to ongoing optimisation. There are no junior account managers, no team rotations and no handover documents. You work directly with the founder, Nicholas Crane, throughout the engagement.
How does remote PPC and SEO consultancy work for Perth businesses?
Every Perth engagement is delivered remotely with no reduction in access or quality. Direct WhatsApp access to the founder, live performance dashboards updated frequently, and regular video sessions replace the need for physical presence. There is no account manager layer between the Perth client and the senior practitioner.
What makes The Crane Consultancy different from a Perth PPC agency?
Most Perth agencies run one model: the senior wins the pitch, juniors run the account. The Crane Consultancy removes that layer. A single senior practitioner, whose track record includes the LUSH Cosmetics global transformation across sixteen markets, holds every engagement here, so the person who audits the account is the person bidding, checking technical SEO and reporting to the board each week.
What PPC and SEO services does The Crane Consultancy offer in Perth?
PPC runs across Google Ads, Microsoft Advertising, Meta, LinkedIn, YouTube and Amazon, alongside AI search optimisation, technical SEO and a full data and automation layer: GA4 and server-side tracking, Consent Mode v2, marketing and revenue dashboards, CRM integration, attribution modelling, conversion rate optimisation and AI-assisted automation. One senior practitioner delivers all of it to Perth businesses, tied to a single profitability model rather than split into channel siloes.
Can you help my Perth business appear in AI search and Google AI Overviews?
Yes, and it is core to the practice. Buyers in Perth increasingly put their questions to Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot and act on one synthesised answer. The work is the technical foundation that lets those systems read, trust and cite you: structured data and schema, a coherent entity graph, machine-readable content, an llms.txt file and fast Core Web Vitals. That discipline is AI search optimisation, made up of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
What is AI search optimisation, and how is it different from SEO?
Traditional SEO wins rankings in a list of links; AI search optimisation wins visibility inside AI-generated answers, in Google AI Overviews and in models like ChatGPT, Gemini and Perplexity. It splits into Answer Engine Optimisation (AEO), which earns the direct answer, and Generative Engine Optimisation (GEO), the entity and authority signals that get you recommended by name. For Perth businesses it is technical architecture, not a content mill, and it runs alongside PPC and technical SEO in every engagement.
Can you help my Perth business with analytics, automation and AI?
Yes. Alongside paid media and search, the practice builds the data and automation layer beneath them: GA4 and server-side tracking, Consent Mode v2, marketing and revenue dashboards, CRM integration, and workflow automation that removes manual work. Where it adds a genuine edge, practical AI is put to work inside the Perth business, from Claude and Gemini to bespoke internal tools. The aim is the same as everything else here: better decisions, made faster, on numbers you can trust.
Beyond Perth
Senior PPC, AI Search & Technical SEO consultancy
Senior PPC, AI Search & Technical SEO consultancy
beyond Perth.
Perth is served remotely, as are businesses across the rest of the country. These are some of the other locations the practice works with.
PPC, AI Search & Technical SEO Consultancy in Dundee
Scotland · 18 miPPC, AI Search & Technical SEO Consultancy in Stirling
Scotland · 27 miPPC, AI Search & Technical SEO Consultancy in Edinburgh
Scotland · 32 miPPC, AI Search & Technical SEO Consultancy in Glasgow
Scotland · 48 miPPC, AI Search & Technical SEO Consultancy in Aberdeen
Scotland · 73 miPPC, AI Search & Technical SEO Consultancy in Inverness
Scotland · 81 mi
About The Crane Consultancy in Perth
The facts, plainly stated.
The Crane Consultancy provides senior-led PPC, AI search optimisation and technical SEO consultancy to mid-market businesses in Perth, Scotland. It is a trading name of Crane Consultancy Limited, registered at Companies House under number 15526285, VAT number GB466677439, founded in 2024. The practice operates from Bath and Bristol, with a registered office at 45 Albemarle Street, Mayfair, London W1S 4JL. It serves Perth entirely remotely.
Every Perth engagement is held by one senior practitioner, the founder Nicholas Crane, from audit to invoice, with no account manager rotations and no junior handovers. Services include PPC across Google, Microsoft, Meta, LinkedIn, YouTube and Amazon; technical SEO; Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) for visibility in Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot; server-side tracking; and conversion rate optimisation. Nicholas Crane is a Google Partner, Stape Partner and Amazon Ads Partner, and led the LUSH Cosmetics global digital transformation across sixteen markets.
Perth Mandates
Start with a conversation.
A proper conversation with the person who would do the work. Tell me where you are and what you're weighing up, and you'll get an honest read on what I'd change, what I'd leave alone, and where the real upside is. No pitch, no rush.
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