Answer Engine Optimisation (AEO)
- FAQ, HowTo & Article schema
- Question-led content structure
- Featured snippet & AI Overview capture
- Concise, chunkable answers
- Speakable markup
Serving York Remotely
PPC, AI Search & Technical SEO Consultancy · York
Commercial
Velocity.
In York.
Your agency manages the account but never thinks about your market. One senior operator owns PPC, AI search and technical SEO for York businesses, from audit to invoice, every channel, fully remote, and builds the commercial edge that decides who dominates 2027.
Verified Infrastructure Partners
PPC Consultancy in York
The York PPC consultancy
The York PPC consultancy
built around profit.
Mid-market businesses in York keep encountering the same failure from local PPC agencies and SEO agencies: technically active accounts, commercially adrift results. Account managers rotate. Junior staff run the work. Nobody holds the full picture.
Pay-per-click (PPC) is paid, auction-based advertising across Google Ads, Microsoft Advertising, Meta and LinkedIn, where you pay only when someone clicks, measured against profit, not vanity metrics. The Crane Consultancy is a senior-led PPC and SEO consultancy, not an agency. One practitioner holds the entire York engagement: paid search, paid social, server-side tracking, technical SEO and the financial logic that connects them. Every decision answers one question: does this compound your profit?
York pairs a heavy tourism economy anchored by its Minster and city walls with strong financial services, retail and a railway heritage. It runs a visitor economy and a resident economy side by side, one planning trips weeks ahead and the other buying from local suppliers year-round. The two overlap on the map but almost nowhere else.
A visitor economy and a resident economy run side by side on entirely different terms, and a single funnel serves neither well. The York account keeps the two apart, each on its own logic and timing, with visitor-intent paid search separated cleanly from resident and B2B campaigns rather than collapsed into one blunt approach. Building and holding both at once is precisely the depth a single senior practitioner brings to the work.
York's calendar spikes hard around the racecourse, the Christmas market and the school holidays, and a flat budget pays the same on a dead February Tuesday as on a sold-out race weekend. The edge is pacing visitor-intent spend to those peaks while the resident and B2B campaigns run to their own steady logic, two economies funded on two clocks. One senior hand watches both curves all year, where an agency sets a single budget and lets the calendar do what it likes.
AI Search Optimisation in York
Be the answer AI returns
Be the answer AI returns
in York.
Search in 2026 no longer ends at a list of blue links. Buyers in York now put their questions to Google AI Overviews, to ChatGPT, Gemini, Perplexity and Copilot, and act on a single synthesised answer. If your business is not named in that answer, a competitor is.
This is the discipline that decides whether large language models can read, trust and cite your business, and it is engineering rather than content. It divides into Answer Engine Optimisation, AEO, which wins direct answers and AI Overviews, and Generative Engine Optimisation, GEO, the entity and authority signals that earn a recommendation by name. In York, most sites lose on weak entity signals, broken schema and pages an AI cannot tell apart from any other.
Fixing it is engineering, not content. A coherent entity graph, clean structured data, machine-readable pages, an llms.txt discovery file and fast Core Web Vitals are assembled so a model can find, parse and quote the business with confidence. In York, that groundwork separates the firm AI recommends from the one it never mentions.
Generative Engine Optimisation (GEO)
- Entity graph & knowledge signals
- E-E-A-T & verified authorship
- Citation likelihood
- Brand sentiment & share of voice
- Consistent NAP & identifiers
Machine-Readable Foundations
- Schema.org structured data
- Open Graph & card integrity
- llms.txt & semantic HTML
- Core Web Vitals
- Crawl-budget & indexation hygiene
SEO Consultancy in York
Revenue-first technical SEO
Revenue-first technical SEO
for York businesses.
Most York SEO agencies optimise for rankings. The Crane Consultancy optimises for revenue. Technical SEO, server-side tracking and conversion architecture are built to serve the paid-media stack, not compete with it.
Paid Media
- Google Search & Shopping
- Microsoft Advertising
- Meta (Facebook & Instagram)
- LinkedIn B2B Acquisition
- YouTube & Display
- Amazon Performance Ads
Technical SEO
- Technical Site Audits
- Core Web Vitals
- Schema & Structured Data
- Crawlability & Indexation
- AI Crawl Readiness
- On-Page Optimisation
Commercial Intelligence
- Server-Side Tracking
- Attribution Modelling
- Conversion Rate Optimisation
- Advanced Data Analytics
- Bespoke Reporting
Data & Automation in York
Put York data
Put York data
to work.
Most York businesses collect more data than they use and run more by hand than they should. The practice closes both gaps.
The same forensic mind that runs the media builds the layer beneath it: clean measurement you can trust, dashboards that report profit rather than vanity, and automation that removes the manual work quietly draining the week. Where it earns its place, practical AI is put to work inside the York business, from Claude and Gemini to bespoke internal tools, as an edge rather than novelty.
Analytics & Measurement
- GA4 & Server-Side Tracking
- Consent Mode v2
- Attribution Modelling
- Revenue & Pipeline Dashboards
- Conversion Rate Optimisation
Automation & Integration
- Workflow & Task Automation
- CRM Integration (Zoho, HubSpot)
- API & Systems Connection
- Spreadsheet & Reporting Automation
- Lead Routing & Sync
AI in the Business
- AI Workflow Integration
- Claude & Gemini Deployment
- Document & Content Automation
- Custom Internal Tools
- Practical AI Adoption
York Sector Experience
PPC and SEO for York
PPC and SEO for York
across every sector.
Beyond the Minster and the visitor crowds, the York Central regeneration and a rail and bioscience base around the university give the city a year-round economy.
The practice works with mid-market businesses in York and North Yorkshire across the following sectors. B2B lead-generation, B2C and full omnichannel e-commerce engagements are all taken on.
A heavy tourism economy around the Minster and racecourse running alongside financial services and year-round resident trade, two economies on two different clocks.
Tourism
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Financial Services
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Retail
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Technology
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Historical Execution
Proven at global scale.
Proven at global scale.
Applied in York.
The founder's track record includes the global digital transformation of LUSH Cosmetics across sixteen markets, and the same forensic discipline he brought to it is applied to every York engagement, regardless of size.
One practitioner.
Every channel. Every week.
Nic Crane · Founder
A decade engineering profit at scale.
Architect of the LUSH Cosmetics global digital transformation across sixteen markets, recognised by Welocalize as Best Global Client Team. Former Paid Media Enablement and Commerce Lead at Adapt and Head of Paid Media at Navigate, leading programmes across attraction, conservation and tourism portfolios. The track record spans B2C and B2B, from global retail to lead generation and full omnichannel e-commerce.
Most recently engaged as Digital Data and Analytics lead through the Everywhen brand launch, securing data integrity across a migration spanning Towergate Insurance and forty other brands. A power user of HTML, CSS, JavaScript and GTM, now applying that technical depth to AI search optimisation: structured data, entity signals and the machine readability that decides visibility in Google AI Overviews and answer engines. Meta Certified Media Buying Professional. Google Partner. Amazon Ads Partner.
The practice is based in Bath and Bristol, working with York businesses remotely. Every engagement receives the same undivided senior attention regardless of geography.
The senior mind that wins the work is the senior mind that does the work.
PPC Agency vs PPC Consultancy in York
Why York businesses leave
Why York businesses leave
PPC agencies for senior consultancy.
The typical York PPC agency and SEO agency model has a structural flaw: the senior practitioner who wins the pitch is not the person who runs the account. A junior sits between your budget and the expertise you contracted.
Geography is not a barrier to senior expertise. The best PPC consultancy and SEO consultancy for York businesses is not necessarily the nearest: it is the one that holds the account without interruption, reviews every week with genuine seniority, and filters every decision through commercial profit rather than vanity metrics. At roughly 186 miles from the practice's base in Bath and Bristol, York is served entirely remotely, which strips travel cost and scheduling friction out of the engagement without diluting senior attention.
Operating Standards
What every York engagement
What every York engagement
guarantees.
Every engagement runs on four standing commitments, each a deliberate departure from how agencies typically operate.
i.
You own everything.
Every ad account, tag manager, analytics property and dashboard sits under your ownership. Always. We do not gatekeep your data.
ii.
No bait-and-switch.
The senior named on the proposal is the senior who does the work. No handover to a junior. No silent reassignment after the contract signs.
iii.
Live, not laminated.
Performance dashboards updated frequently. No vanity PDFs assembled the night before a quarterly review.
iv.
Direct line to the founder.
WhatsApp access to Nicholas, not a ticket queue. Ask the difficult question on a Sunday if you need to.
Results first.
The reviews follow.
Nic manages our PPC campaigns with professionalism and expertise. He takes the time to understand our business, its objectives and the challenges we face, and is proactive in identifying opportunities to maximise results and return on investment.
Nic helped fill in the missing pieces on a complex data, attribution and privacy project, unearthing a series of unknown issues in the data stack and laying out a plan to remedy them that rolled out successfully. I would recommend Nic and The Crane Consultancy for their technical expertise and thorough understanding.
I have worked with Nic for several years and his attention to detail is second to none. He is extremely knowledgeable and very attentive, offering solutions and proactive in his suggestions.
Nic is an expert in his field, offering insight and reporting with real value, tailored to our needs.
In the two months since starting to work with Nic, I have been so impressed by his technical understanding across analytics and digital advertising. He has completely overhauled our data so we can see in detail what is happening and make better decisions, and reviewed all of our existing campaigns, which are already performing better. I cannot recommend Nic highly enough.
Questions from York Businesses
PPC and SEO in York:
PPC and SEO in York:
common questions.
Are you a PPC agency or PPC consultancy in York?
The Crane Consultancy is a consultancy, not a PPC agency, and the difference is structural: one senior practitioner owns every York engagement from the first audit through to ongoing optimisation. No junior account managers, no team rotations, no handover documents. You deal with the founder, Nicholas Crane, throughout.
How does remote PPC and SEO consultancy work for York businesses?
Every York engagement is delivered remotely with no reduction in access or quality. Direct WhatsApp access to the founder, live performance dashboards updated frequently, and regular video sessions replace the need for physical presence. There is no account manager layer between the York client and the senior practitioner.
What makes The Crane Consultancy different from a York PPC agency?
Most York agencies run one model: the senior wins the pitch, juniors run the account. The Crane Consultancy removes that layer. A single senior practitioner, whose track record includes the LUSH Cosmetics global transformation across sixteen markets, holds every engagement here, so the person who audits the account is the person bidding, checking technical SEO and reporting to the board each week.
What PPC and SEO services does The Crane Consultancy offer in York?
The practice offers PPC consultancy across Google Ads, Microsoft Advertising, Meta, LinkedIn, YouTube and Amazon, alongside AI search optimisation, technical SEO, and a data and automation layer spanning GA4 and server-side tracking, Consent Mode v2, marketing and revenue dashboards, CRM integration, attribution modelling, conversion rate optimisation and AI-assisted workflow automation. All services are delivered by one senior practitioner to York businesses, anchored to a single profitability model rather than managed as separate channel siloes.
Can you help my York business appear in AI search and Google AI Overviews?
Yes, and it is core to the practice. Buyers in York increasingly put their questions to Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot and act on one synthesised answer. The work is the technical foundation that lets those systems read, trust and cite you: structured data and schema, a coherent entity graph, machine-readable content, an llms.txt file and fast Core Web Vitals. That discipline is AI search optimisation, made up of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
What is AI search optimisation, and how is it different from SEO?
Traditional SEO wins rankings in a list of links; AI search optimisation wins visibility inside AI-generated answers, in Google AI Overviews and in models like ChatGPT, Gemini and Perplexity. It splits into Answer Engine Optimisation (AEO), which earns the direct answer, and Generative Engine Optimisation (GEO), the entity and authority signals that get you recommended by name. For York businesses it is technical architecture, not a content mill, and it runs alongside PPC and technical SEO in every engagement.
Can you help my York business with analytics, automation and AI?
Yes. Alongside paid media and search, the practice builds the data and automation layer beneath them: GA4 and server-side tracking, Consent Mode v2, marketing and revenue dashboards, CRM integration, and workflow automation that removes manual work. Where it adds a genuine edge, practical AI is put to work inside the York business, from Claude and Gemini to bespoke internal tools. The aim is the same as everything else here: better decisions, made faster, on numbers you can trust.
Beyond York
Senior PPC, AI Search & Technical SEO consultancy
Senior PPC, AI Search & Technical SEO consultancy
beyond York.
York is served remotely, as are businesses across the rest of the country. These are some of the other locations the practice works with.
PPC, AI Search & Technical SEO Consultancy in Harrogate
North Yorkshire · 19 miPPC, AI Search & Technical SEO Consultancy in Leeds
West Yorkshire · 22 miPPC, AI Search & Technical SEO Consultancy in Wakefield
West Yorkshire · 25 miPPC, AI Search & Technical SEO Consultancy in Bradford
West Yorkshire · 30 miPPC, AI Search & Technical SEO Consultancy in Doncaster
South Yorkshire · 30 miPPC, AI Search & Technical SEO Consultancy in Hull
East Yorkshire · 34 mi
About The Crane Consultancy in York
The facts, plainly stated.
The Crane Consultancy provides senior-led PPC, AI search optimisation and technical SEO consultancy to mid-market businesses in York, North Yorkshire. It is a trading name of Crane Consultancy Limited, registered at Companies House under number 15526285, VAT number GB466677439, founded in 2024. The practice operates from Bath and Bristol, with a registered office at 45 Albemarle Street, Mayfair, London W1S 4JL. It serves York entirely remotely.
Every York engagement is held by one senior practitioner, the founder Nicholas Crane, from audit to invoice, with no account manager rotations and no junior handovers. Services include PPC across Google, Microsoft, Meta, LinkedIn, YouTube and Amazon; technical SEO; Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) for visibility in Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot; server-side tracking; and conversion rate optimisation. Nicholas Crane is a Google Partner, Stape Partner and Amazon Ads Partner, and led the LUSH Cosmetics global digital transformation across sixteen markets.
York Mandates
Start with a conversation.
A proper conversation with the person who would do the work. Tell me where you are and what you're weighing up, and you'll get an honest read on what I'd change, what I'd leave alone, and where the real upside is. No pitch, no rush.
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