Answer Engine Optimisation (AEO)
- FAQ, HowTo & Article schema
- Question-led content structure
- Featured snippet & AI Overview capture
- Concise, chunkable answers
- Speakable markup
Face-to-Face Available · Swansea
PPC, AI Search & Technical SEO Consultancy · Swansea
Commercial
Velocity.
In Swansea.
Your agency manages the account but never thinks about your market. One senior operator owns PPC, AI search and technical SEO for mid-market businesses across South Wales, face-to-face in Swansea, from audit to invoice, and builds the commercial edge that decides who dominates 2027.
Verified Infrastructure Partners
PPC Consultancy in Swansea
The Swansea PPC consultancy
The Swansea PPC consultancy
built around profit.
Mid-market businesses in Swansea keep encountering the same failure from local PPC agencies and SEO agencies: technically active accounts, commercially adrift results. Account managers rotate. Junior staff run the work. Nobody holds the full picture.
PPC means paid, auction-based advertising across Google Ads, Microsoft Advertising, Meta and LinkedIn, where the cost lands only on a click and is judged against profit rather than vanity metrics. The Crane Consultancy works as a senior-led PPC and SEO consultancy, not an agency, with one practitioner holding the entire Swansea engagement: paid search, paid social, server-side tracking, technical SEO and the commercial logic tying them together. One test governs every decision: does this compound your profit?
Swansea is Wales's second city, with a manufacturing base, a major university and strong professional services anchoring the wider South West Wales region. Its businesses range from regional traders serving the local market to national competitors selling across the country. That spread means the firms here win in genuinely different ways.
Because Swansea's firms compete on such different terms, a single regional template fits almost none of them and underserves most. Each account is built around how that specific business actually wins, with the channel mix, paid search and SEO chosen for its model rather than imposed on it. Diagnosing that properly for each client is senior work, and one practitioner does it deliberately rather than a junior reusing the last account's settings.
Swansea's firms win on genuinely different terms, from a regional trader to a national competitor, so the account that treats them alike underserves most of them. What works is building each engagement around how that specific business actually makes money, choosing the channels and the SEO for its model rather than imposing a regional default. Doing that properly per client is senior work an agency reusing settings simply will not do.
AI Search Optimisation in Swansea
Be the answer AI returns
Be the answer AI returns
in Swansea.
Search in 2026 no longer ends at a list of blue links. Buyers in Swansea now put their questions to Google AI Overviews, to ChatGPT, Gemini, Perplexity and Copilot, and act on a single synthesised answer. If your business is not named in that answer, a competitor is.
AI search optimisation is architecture, not copywriting. It splits into Answer Engine Optimisation, AEO, which wins the direct answer and the AI Overview, and Generative Engine Optimisation, GEO, the entity and authority signals that make a model name you unprompted. Where a Swansea business loses is almost always structural: thin entity signals, broken or missing schema, and pages a model reads as undifferentiated text.
Fixing it is engineering, not content. A coherent entity graph, clean structured data, machine-readable pages, an llms.txt discovery file and fast Core Web Vitals are assembled so a model can find, parse and quote the business with confidence. In Swansea, that groundwork separates the firm AI recommends from the one it never mentions.
Generative Engine Optimisation (GEO)
- Entity graph & knowledge signals
- E-E-A-T & verified authorship
- Citation likelihood
- Brand sentiment & share of voice
- Consistent NAP & identifiers
Machine-Readable Foundations
- Schema.org structured data
- Open Graph & card integrity
- llms.txt & semantic HTML
- Core Web Vitals
- Crawl-budget & indexation hygiene
SEO Consultancy in Swansea
Revenue-first technical SEO
Revenue-first technical SEO
for Swansea businesses.
Rankings are not revenue, and most Swansea SEO agencies confuse the two. Here, technical SEO, server-side tracking and conversion architecture exist to feed the paid-media stack and the profit it returns, never to run as a vanity exercise beside it.
Paid Media
- Google Search & Shopping
- Microsoft Advertising
- Meta (Facebook & Instagram)
- LinkedIn B2B Acquisition
- YouTube & Display
- Amazon Performance Ads
Technical SEO
- Technical Site Audits
- Core Web Vitals
- Schema & Structured Data
- Crawlability & Indexation
- AI Crawl Readiness
- On-Page Optimisation
Commercial Intelligence
- Server-Side Tracking
- Attribution Modelling
- Conversion Rate Optimisation
- Advanced Data Analytics
- Bespoke Reporting
Data & Automation in Swansea
Make Swansea data
Make Swansea data
earn its keep.
Most Swansea businesses collect more data than they use and run more by hand than they should. The practice closes both gaps.
The same forensic mind that runs the media builds the layer beneath it: clean measurement you can trust, dashboards that report profit rather than vanity, and automation that removes the manual work quietly draining the week. Where it earns its place, practical AI is put to work inside the Swansea business, from Claude and Gemini to bespoke internal tools, as an edge rather than novelty.
Analytics & Measurement
- GA4 & Server-Side Tracking
- Consent Mode v2
- Attribution Modelling
- Revenue & Pipeline Dashboards
- Conversion Rate Optimisation
Automation & Integration
- Workflow & Task Automation
- CRM Integration (Zoho, HubSpot)
- API & Systems Connection
- Spreadsheet & Reporting Automation
- Lead Routing & Sync
AI in the Business
- AI Workflow Integration
- Claude & Gemini Deployment
- Document & Content Automation
- Custom Internal Tools
- Practical AI Adoption
Swansea Sector Experience
PPC and SEO for Swansea
PPC and SEO for Swansea
across every sector.
From the SA1 waterfront and the university's Bay Campus to the city-centre regeneration, Swansea anchors commercial South West Wales.
The practice works with mid-market businesses in Swansea and South Wales across the following sectors. B2B lead-generation, B2C and full omnichannel e-commerce engagements are all taken on.
A manufacturing base, a major university and strong professional services, with firms ranging from regional traders to national competitors that win in different ways.
Manufacturing
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Retail
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Education
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Professional Services
- Paid Search & Shopping
- Paid Social
- Technical SEO
- Server-Side Tracking
Historical Execution
Proven at global scale.
Proven at global scale.
Applied in Swansea.
Behind the practice stands a founder who architected the LUSH Cosmetics global digital transformation across sixteen markets, and the forensic discipline that programme demanded is what every Swansea engagement gets, regardless of scale.
One practitioner.
Every channel. Every week.
Nic Crane · Founder
A decade engineering profit at scale.
Architect of the LUSH Cosmetics global digital transformation across sixteen markets, recognised by Welocalize as Best Global Client Team. Former Paid Media Enablement and Commerce Lead at Adapt and Head of Paid Media at Navigate, leading programmes across attraction, conservation and tourism portfolios. The track record spans B2C and B2B, from global retail to lead generation and full omnichannel e-commerce.
Most recently engaged as Digital Data and Analytics lead through the Everywhen brand launch, securing data integrity across a migration spanning Towergate Insurance and forty other brands. A power user of HTML, CSS, JavaScript and GTM, now applying that technical depth to AI search optimisation: structured data, entity signals and the machine readability that decides visibility in Google AI Overviews and answer engines. Meta Certified Media Buying Professional. Google Partner. Amazon Ads Partner.
The practice is based in Bath and Bristol and travels to Swansea and across South Wales for face-to-face client sessions.
The senior mind that wins the work is the senior mind that does the work.
PPC Agency vs PPC Consultancy in Swansea
Why Swansea businesses leave
Why Swansea businesses leave
PPC agencies for senior consultancy.
The typical Swansea PPC agency and SEO agency model has a structural flaw: the senior practitioner who wins the pitch is not the person who runs the account. Whoever has capacity inherits the account, while the senior who pitched moves to the next sale.
The Crane Consultancy travels to Swansea for face-to-face sessions when the engagement calls for it. But proximity is never used as a substitute for expertise. Forensic data, disciplined capital deployment and a single undivided senior mind holding the Swansea account are what drive results. At roughly 70 miles from the practice's base in Bath and Bristol, Swansea sits comfortably within reach for face-to-face sessions whenever they add value.
Operating Standards
What every Swansea engagement
What every Swansea engagement
guarantees.
Four standing commitments separate this from the agency model most boards have contracted before.
i.
You own everything.
Every ad account, tag manager, analytics property and dashboard sits under your ownership. Always. We do not gatekeep your data.
ii.
No bait-and-switch.
The senior named on the proposal is the senior who does the work. No handover to a junior. No silent reassignment after the contract signs.
iii.
Live, not laminated.
Performance dashboards updated frequently. No vanity PDFs assembled the night before a quarterly review.
iv.
Direct line to the founder.
WhatsApp access to Nicholas, not a ticket queue. Ask the difficult question on a Sunday if you need to.
Results first.
The reviews follow.
In the two months since starting to work with Nic, I have been so impressed by his technical understanding across analytics and digital advertising. He has completely overhauled our data so we can see in detail what is happening and make better decisions, and reviewed all of our existing campaigns, which are already performing better. I cannot recommend Nic highly enough.
Nic manages our PPC campaigns with professionalism and expertise. He takes the time to understand our business, its objectives and the challenges we face, and is proactive in identifying opportunities to maximise results and return on investment.
Nic helped fill in the missing pieces on a complex data, attribution and privacy project, unearthing a series of unknown issues in the data stack and laying out a plan to remedy them that rolled out successfully. I would recommend Nic and The Crane Consultancy for their technical expertise and thorough understanding.
I have worked with Nic for several years and his attention to detail is second to none. He is extremely knowledgeable and very attentive, offering solutions and proactive in his suggestions.
Nic is an expert in his field, offering insight and reporting with real value, tailored to our needs.
Questions from Swansea Businesses
PPC and SEO in Swansea:
PPC and SEO in Swansea:
common questions.
Are you a PPC agency or PPC consultancy in Swansea?
The Crane Consultancy is a senior-led PPC and SEO consultancy, not a traditional PPC agency. The structural difference matters: one senior practitioner holds every Swansea engagement from audit through to ongoing optimisation. There are no junior account managers, no team rotations and no handover documents. You work directly with the founder, Nicholas Crane, throughout the engagement.
Do you offer face-to-face PPC and SEO consultancy in Swansea?
Yes. The practice travels to Swansea and across South Wales for face-to-face client sessions. All Swansea engagements include full remote capability as standard: direct WhatsApp access to the founder, live performance dashboards and video sessions.
What makes The Crane Consultancy different from a Swansea PPC agency?
Most Swansea PPC agencies and SEO agencies operate the same model: a senior practitioner wins the pitch, junior staff run the account. The Crane Consultancy removes that structure entirely. One senior practitioner, with a track record including the global digital transformation of LUSH Cosmetics across sixteen markets, holds every Swansea engagement. The person who audits the account is the person optimising bids, reviewing technical SEO and reporting to the board every week.
What PPC and SEO services does The Crane Consultancy offer in Swansea?
The practice offers PPC consultancy across Google Ads, Microsoft Advertising, Meta, LinkedIn, YouTube and Amazon, alongside AI search optimisation, technical SEO, and a data and automation layer spanning GA4 and server-side tracking, Consent Mode v2, marketing and revenue dashboards, CRM integration, attribution modelling, conversion rate optimisation and AI-assisted workflow automation. All services are delivered by one senior practitioner to Swansea businesses, anchored to a single profitability model rather than managed as separate channel siloes.
Can you help my Swansea business appear in AI search and Google AI Overviews?
Yes. This is a core part of the practice. Buyers in Swansea increasingly ask Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot for recommendations and act on a single synthesised answer. The Crane Consultancy builds the technical foundations that let those systems read, trust and cite your business: structured data and schema, a coherent entity graph, machine-readable content, an llms.txt discovery file and fast Core Web Vitals. This is the discipline of AI search optimisation, made up of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO).
What is AI search optimisation, and how is it different from SEO?
Traditional SEO wins rankings in a list of links; AI search optimisation wins visibility inside AI-generated answers, in Google AI Overviews and in models like ChatGPT, Gemini and Perplexity. It splits into Answer Engine Optimisation (AEO), which earns the direct answer, and Generative Engine Optimisation (GEO), the entity and authority signals that get you recommended by name. For Swansea businesses it is technical architecture, not a content mill, and it runs alongside PPC and technical SEO in every engagement.
Can you help my Swansea business with analytics, automation and AI?
Yes. Alongside paid media and search, the practice builds the data and automation layer beneath them: GA4 and server-side tracking, Consent Mode v2, marketing and revenue dashboards, CRM integration, and workflow automation that removes manual work. Where it adds a genuine edge, practical AI is put to work inside the Swansea business, from Claude and Gemini to bespoke internal tools. The aim is the same as everything else here: better decisions, made faster, on numbers you can trust.
Beyond Swansea
Senior PPC, AI Search & Technical SEO consultancy
Senior PPC, AI Search & Technical SEO consultancy
beyond Swansea.
Swansea sits within a wider region the practice serves both in person and remotely. If your business is closer to one of the following, the same senior-led PPC, AI search and SEO consultancy applies there too.
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About The Crane Consultancy in Swansea
The facts, plainly stated.
The Crane Consultancy provides senior-led PPC, AI search optimisation and technical SEO consultancy to mid-market businesses in Swansea, South Wales. It is a trading name of Crane Consultancy Limited, registered at Companies House under number 15526285, VAT number GB466677439, founded in 2024. The practice operates from Bath and Bristol, with a registered office at 45 Albemarle Street, Mayfair, London W1S 4JL. It travels to Swansea for face-to-face sessions and delivers the rest remotely.
Every Swansea engagement is held by one senior practitioner, the founder Nicholas Crane, from audit to invoice, with no account manager rotations and no junior handovers. Services include PPC across Google, Microsoft, Meta, LinkedIn, YouTube and Amazon; technical SEO; Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) for visibility in Google AI Overviews, ChatGPT, Gemini, Perplexity and Copilot; server-side tracking; and conversion rate optimisation. Nicholas Crane is a Google Partner, Stape Partner and Amazon Ads Partner, and led the LUSH Cosmetics global digital transformation across sixteen markets.
Swansea Mandates
Start with a conversation.
A proper conversation with the person who would do the work. Tell me where you are and what you're weighing up, and you'll get an honest read on what I'd change, what I'd leave alone, and where the real upside is. No pitch, no rush.
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