PPC, AI Search & Technical SEO Consultancy · Bath

Bath is not a market
we visit. It is where we are.

Bath is small enough that reputation travels and large enough that the auctions are genuinely contested, particularly in tourism, hospitality and professional services. That combination rewards precision over budget. The practice brings the discipline its founder built at global scale, including on the digital transformation of LUSH Cosmetics across sixteen markets, to businesses that operate within a few square miles of The Roman Baths, and it applies the same forensic approach to PPC, technical SEO and AI search whether the account spends four figures a month or six. For a Bath business the proposition is plain: senior, undivided ownership from a practitioner who lives in the market you sell to, and who treats your profit, not your impressions, as the only number that counts.

Get named by the engines
in Bath.

Search in 2026 is no longer a page of links and nothing more. Buyers in Bath now put their questions to Google AI Overviews, to ChatGPT, Gemini, Perplexity and Copilot, and act on a single synthesised answer. If your business is not named in that answer, a competitor is.

This is the discipline that decides whether large language models can read, trust and cite your business, and it is engineering rather than content. It divides into Answer Engine Optimisation, AEO, which wins direct answers and AI Overviews, and Generative Engine Optimisation, GEO, the entity and authority signals that earn a recommendation by name. In Bath, most sites lose on weak entity signals, broken schema and pages an AI cannot tell apart from any other.

This is built, not written. The work is a coherent entity graph, structured data, machine-readable content, an llms.txt discovery file and the Core Web Vitals and crawl hygiene underneath it, all so the model finds you, parses you and quotes you. For a Bath business, it is the difference between being the answer and being absent from it.

SEO that serves profit
for Bath businesses.

A first-page ranking that sells nothing is a cost, not a result. Bath technical SEO is built around revenue: site health, server-side measurement and conversion architecture that strengthen the paid-media stack rather than compete with it for credit.

Make Bath data
earn its keep.

In most Bath businesses the data goes half-used and the manual work goes unquestioned. The practice closes both gaps.

Good media is only as honest as the data under it, so the practice builds that data first: trustworthy measurement, profit-first dashboards, and automation that clears the manual drudgery. For a Bath operation, AI goes to work where it genuinely sharpens a decision, from Claude and Gemini to custom internal tools, and nowhere it does not.

PPC and SEO for Bath
across every sector.

From The Roman Baths and the Royal Crescent to the SouthGate retail quarter and two universities, Bath's heritage core and resident economy sit side by side.

The founder's visitor-economy track record includes marketing for The Roman Baths, Bath's own, brought to bear for businesses across the city.

The practice works with mid-market businesses in Bath and Somerset across the following sectors. B2B lead-generation, B2C and full omnichannel e-commerce engagements are all taken on.

Tourism, independent retail, professional services and two universities: four sectors, two buying clocks, and never one shared funnel.

Proven at global scale.
Applied in Bath.

Behind the practice stands a founder who architected the LUSH Cosmetics global digital transformation across sixteen markets, and the forensic discipline that programme demanded is what every Bath engagement gets, regardless of scale.