# The Crane Consultancy

> Senior-led PPC, AI search optimisation, technical SEO, and data and automation consultancy for UK mid-market businesses, with clients in the United States, Europe and Asia-Pacific served remotely from the UK. One senior practitioner, the founder Nicholas Crane, holds every engagement from audit to invoice. No account manager rotations and no junior handovers. Based in Bath and Bristol, with a registered office at 45 Albemarle Street, Mayfair, London W1S 4JL. A trading name of Crane Consultancy Limited (Companies House 15526285, VAT GB466677439), founded in 2024.

> Last updated: 2026-06-28

The Crane Consultancy engineers commercial results across four connected disciplines: paid media (PPC), AI search optimisation, classic search (technical SEO), and a data, analytics and automation layer that measures and compounds them. The model is deliberately single-threaded. The senior practitioner who wins the work is the senior practitioner who does the work, every week. Capacity is intentionally limited so each engagement receives undivided attention. The practice operates across 85 UK cities, in person across England and Wales and remotely nationwide, and serves clients in the United States, Europe and Asia-Pacific entirely remotely from the UK. US engagements run with daily time-zone overlap, European engagements with near-complete working-day overlap, and Asia-Pacific engagements to each market's own clock. It is positioned at the forefront of AI search in 2026 with work built to hold into 2027.

For the complete machine-readable reference, including the full list of locations, see https://thecraneconsultancy.com/llms-full.txt

## Entity

- Legal name: Crane Consultancy Limited
- Companies House: 15526285
- VAT: GB466677439
- Founded: 2024
- Founder: Nicholas Crane (also known as Nic Crane)
- Operating base: Bath and Bristol
- Registered office: 45 Albemarle Street, Floor 3, Mayfair, London W1S 4JL
- Heartland: Bath · Bristol · London
- Website: https://thecraneconsultancy.com/
- Email: hello@thecraneconsultancy.com
- Telephone: +44 7771 007209

## Services

- [PPC consultancy](https://thecraneconsultancy.com/): senior-led paid media across Google Search, Google Shopping, Microsoft Advertising, Meta, LinkedIn, YouTube and Amazon, anchored to a single profitability model rather than isolated channel KPIs.
- [AI search optimisation](https://thecraneconsultancy.com/): Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) for visibility in Google AI Overviews and in answer engines such as ChatGPT, Gemini, Perplexity and Copilot. Built on entity signals, structured data and machine readability. An architectural and technical discipline, not a content mill.
- [Technical SEO](https://thecraneconsultancy.com/): site audits, Core Web Vitals, schema and structured data, crawlability and indexation, entity SEO and AI crawl readiness. Developer-ready briefs.
- [Server-side tracking](https://thecraneconsultancy.com/): first-party data infrastructure via Stape that closes the measurement gaps browser-based tracking leaves open.
- [Data, analytics and automation](https://thecraneconsultancy.com/): GA4 and server-side analytics, Consent Mode v2 and data integrity, marketing and revenue dashboards, CRM and pipeline integration, and workflow automation. Practical AI is deployed inside the business where it adds a genuine edge, from Claude and Gemini to bespoke internal tools, turning data into decisions and removing manual work.

## Credentials

- Google Partner: https://www.google.com/partners/agency?id=1587023717
- Stape Partner: https://stape.io/partner/the-crane-consultancy
- Amazon Ads Partner: https://advertising.amazon.com/en-gb/partners/directory/details/amzn1.ads1.ma1.80s6zeydqde26lgu826e6zm5q/The-Crane-Consultancy
- Meta Certified Media Buying Professional and Meta Discovery Commerce certified
- Founder track record includes the global digital transformation of LUSH Cosmetics across sixteen markets, recognised by Welocalize as Best Global Client Team
- Client reviews: rated 5.0 on Google. Reviewing clients include Bailey of Bristol, PRIMA Leisure, Celtic Routes, BIG Language Solutions and That Media Thing, with feedback spanning PPC performance, a full data and analytics overhaul, complex attribution and privacy remediation, and high-value reporting.

## Geographic coverage

- Heartland, face-to-face as standard: Bath, Bristol, London
- Face-to-face available across England and Wales
- Remote engagements across Scotland and Northern Ireland
- 85 UK cities in total. Location index: https://thecraneconsultancy.com/ppc-ai-seo/
- City page URL pattern: https://thecraneconsultancy.com/ppc-ai-seo-[city-slug]/
- United States: mid-market clients served remotely from the UK, with daily UK/US time-zone overlap. Includes the language-services group BIG Language Solutions. Page: https://thecraneconsultancy.com/ppc-ai-seo-usa/
- Europe: mid-market clients served remotely from the UK, with near-complete working-day overlap with Central European time and GDPR-compliant, consent-aware measurement. Page: https://thecraneconsultancy.com/ppc-ai-seo-europe/
- Asia-Pacific: mid-market clients served remotely from the UK, with the work run to each market's clock through a single senior owner. Spans Australia, New Zealand, Singapore, Hong Kong, India and South-East Asia. Page: https://thecraneconsultancy.com/ppc-ai-seo-apac/

## How this differs from a PPC agency

One senior practitioner holds the entire account from audit through ongoing optimisation. No account manager rotations, no junior handovers, no fragmented expertise. Every channel and every pound serves the same commercial objective, and the same structure that wins classic search rankings is used to win visibility in AI search.

## Insights

- [Insights index](https://thecraneconsultancy.com/insights/): commentary and analysis on profit-first paid media, AI search and measurement.
- [Most PPC spend is optimism with a budget](https://thecraneconsultancy.com/insights/most-ppc-spend-is-optimism/): a profit-first reading of why so many paid media accounts stay busy and unprofitable, and the handful of questions that reveal which kind you have (Analysis, 2026-06-03).

## Contact

- Website: https://thecraneconsultancy.com/
- Email: hello@thecraneconsultancy.com
- Telephone: +44 7771 007209
- Registered office: 45 Albemarle Street, Floor 3, Mayfair, London W1S 4JL

## More

- Full reference: https://thecraneconsultancy.com/llms-full.txt
- Privacy Policy: https://thecraneconsultancy.com/privacy-policy/
- Sitemap: https://thecraneconsultancy.com/sitemap.xml
- LinkedIn: https://www.linkedin.com/company/thecraneconsultancy/
- Instagram: https://www.instagram.com/thecraneconsultancy/